Inside the August 2001 Issue
Features
Tall Sales
No lumberjack, big blue ox or steel-driving man here, but would you settle for a sales team that can push its numbers from $18 million to $50 million in only five years? Here's how they did it.
Ad Trip
Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here-but will customers buy it?
Columns
Be Your Own Boss Features
The millionaire club grows every year--just think of a franchise as the secret handshake that gets you in.
Be Your Own Boss Features
Sloth, greed, gluttony-we don't care what you do on your own time. But when it comes to the mortality of your start-up, you need to play by the rules.
Innovations
A crude prototype won't show you off in the best light. You need a cheap way to build a better one.
Opportunities
Cash Plus asks that question of its potential franchisees--and charities.
Smart Ideas
Kids empty out their dorm rooms every year. Thanks to this guy, they have a place to keep their stuff.
Whats Your Problem
My dream job is helping other people find their dream jobs. So . . . how do I do it?
Almost Famous
Sick and tired of bruised hip bones and ugly surf gear, these two surfer chicks became hip-bone-saving wet-suit designers and heroines of water-sports-loving women everywhere.
Books
Do it in Vegas to keep your winnings; do it in business to keep from burning out.
Legal
Drawing up employment contracts can help retain key employees and protect your trade secrets-but beware of the drawbacks.
Game Plan
A stellar salesperson does not a stellar sales manager make. So . . . who does?
Net Sales
Customers need a reason to return to your Web site. Are you giving them one?
Dollar Signs
After the dotcom crash, low-tech businesses may see a funding surge.
Money Buzz
The Voluntary Employees' Beneficiary Association trust and the outlook for Silicon Valley banks.
Hot Seat
Think you know something? Prove it to the world as a frequently quoted expert.
Smarts Features
The dotcoms may be dying off, but their corporate culture is here to stay.
Smarts Features
Some people do get all the breaks, but that's no way to run your stock options.
Smarts Features
New Senate committee head says he'll look at big issues in a small-business light.
Smarts Features
You can give a man makeup, but how will he choose the right purse to carry it in?
Smarts Features
Hold off on the keg. Experts are still debating whether stagflation will show up.
Smarts Features
Make like a tea, and leaf the business dinner behind for a relaxing midday beverage.
Snapshot
31, founder of JDL Management in Philadelphia, maker of three of the top 10 arcade games in the world






