Inside the September 2001 Issue
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100 Million Dollars Baked in a Pie

Who'd have thought you could rack up millions with a veggie pot pie? Discover the recipe for success, straight from Amy's Kitchen.

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?

Born Again

Good businesses don't have to die just because they've gone hopelessly, out-of-control in debt. There is a place they can turn for redemption: the bankruptcy laws.

Prying Eyes

The cry has gone out from web surfers everywhere: "Stop looking at me!" How can your marketing plan respect their wishes?

A Lot to Learn

Just because you run a company doesn't mean you know everything. With a little education, though, you can change that.

Can Failure Be Good?

Not when you take it for what it is, a failure. But if you apply the lessons you learn from one venture to a new and improved one, failure can be the best thing that ever happens to you.


Be Your Own Boss Features

Buying in Bulk

Whether good or bad, the surest way to quick growth--for you and your franchisor--is a multiunit deal.
Be Your Own Boss Features

100 Million Dollars Baked in a Pie

Who'd have thought you could rack up millions with a veggie pot pie? Discover the recipe for success, straight from Amy's Kitchen.
Biz 101

So . . . Where Are They Now?

When the dust settles after a business plan competition, what happens to the winners and losers?

Don't Stay in the Dark!

Here's how to make sure your big invention sees the light of day.

Need a Nerd?

Drives right to your door, ready to fix your computer . . . but we can't guarantee a pocket protector.

Cold Comfort

Selling ice cream to Alaskans isn't as hard as you might think.

What's New

Seems you can teach an old dog new tricks
Smart Ideas

For Just Peanuts?

No way! These brothers sell much more than boiled nuts to their hard-core Southern-food fans.
Whats Your Problem

Mellow Yellow

You can create a great Yellow Pages ad . . . but you may not even need one these days.
Almost Famous

Drink Up

From cans of Whoopass energy drink to Berry White juice, Seattle-based Jones Soda Co. reflects the offbeat personality of its founder.
Buyer Zone

Outside Chance

Less staff, same work? You can still get it done with outsourcing.

Power Play

Are you covered when the lights go out?

Who's Gonna Protect You?

The courts have given the EPA the power to protect the environment. Now if they could just stop it from running all over you.
Management Buzz

Management Buzz 9/01

Bad management advice, the latest on sexual harassment claims and what you can do to ease the pain of layoffs
Smart Moves

Out of Control

You may think you're on the right track, striving for excellence in all areas. But are you heading for disaster?
Staff Smarts

Staff Overhaul

Should you use the tight job market to replace mediocre employees?
Success Coach 2001

Recharge Your Battery

All the energy you need to keep going and going and going . . .

Mo' Monkey

When this cookie company gave out samples, people went ape and sales soared.
Game Plan

What's the Hook?

If you find the right bait, you'll keep your salespeople motivated--and selling.
Marketing Buzz

Marketing Buzz 9/01

Becoming an author could be good for business.
Net Sales

In an Instant

Track banner-ad performance in real time to find out who's paying attention.
Real Deal

Don't Be a Stranger

Get the scoop on the other side before you meet them at the bargaining table.
Sales Success

Back Off!

Being friendly is good, but being too chummy to make the sale is not.

Secret Service

Boost your business by doing a little shopping-undercover, of course.
Ask the Rainmaker

Make a Statement

What to do if your bank requires audited financial statements
Dollar Signs

Pension Pennies

Will the tax reform increase small business's appetite for savings plans?

The World According to GARP

Discerning this fund's facts from fiction
Money Buzz

Money Buzz 9/01

The consequences of the new estate tax law and the benefits of syndicated lending
Money Makeover

Fashionably Late

After years of searching for expansion capital, this fashion designer has realized that it was just a matter of style.
Raising Money

Royalty Treatment

Instead of selling ownership, sell a piece of the revenue stream.
Tax Talk

Shelter for Shelters?

The IRS may not like 'em-but the courts don't seem to mind.
Biz Travel

Just Chillin'

What to do when the workday ends, but you can't go home
Brand Aid

Dino Sore

Can a new marketing campaign boost Barney's slumping sales?
Capitol Issues

Get a Job!

Want some federal jobs? Good, Bush doesn't.
Hot Seat

Evil EntreKnievel

This side of the chasm: a few geeky clients. The other side: everybody. Ready to jump?
It Figures

It Figures 9/01

The political parties of entrepreneurs, B2B transactions and more
Smarts Features

Where, Oh Where?

The next entrepreneurial hot spot may be coming soon to a city near you.
Smarts Features

Acquiring Tastes

If you thought M&A wouldn't fit your growth budget, you haven't seen today's prices.
Smarts Features

Big-Bang Theory

Give your employees guns and turn 'em loose in the woods. Now there's a good idea!
Smarts Features

Fielding Questions

When laboratory-like focus groups aren't cutting it, you need operatives in the field.
Smarts Features

A Floppy Finish

"La-La-La," says the fat lady. The poor floppy disk must now face its final destiny.
Smarts Features

Makes No Difference

Today's big companies brew individualism in big, big vats. Do consumers really buy it?
Smarts Features

Scared Tactics

Layoffs beat the job pool to a pulp. Give your potential hires some reassurance.
Smarts Features

Who Hired Pottymouth?

Everybody's talking dirty these days. Is cursing out of control in your workplace?
Smarts Features

Mullet Management

If hairstyle trends reflect the way entrepreneurs manage their businesses, we're in big trouble.

Tracy Graivier Bell & Robin Oldham

Both 38, founders of Smashing Times Inc. in Dallas
Tech Toy


A new wireless network card improves transmission of hi-fi content.
Watts Up

Plan of Attack

You may never stick to one, but you should plan anyway.

Trade-In Value

The redesigned Nissan Altima offers lots of luxury extras.

Small Ideas

Why is it that some women never look beyond the term "small-business owner"?
Cool Clicks

Cool Clicks 9/01

The hottest thing around for B2B entrepreneurs and a site that will help you set some goals
Digital Edge

Cashing In

Do you want to hand over your online purse strings to Microsoft?

Gear 9/01

Language translators for the less-than-fluent and a privacy filter for your monitor
Hot Disks

Hot Disks 9/01

A comprehensive search engine and software that helps you create interesting photos
Net Profits

A Return to Retail

Pure-play ain't what it used to be- some bricks and mortar is what your dotcom needs.
Net Profits

Wise Buys

Put your site's pages to the test.
Tech Buzz

Tech Buzz 9/01

The ins and outs of e-scheduling systems, viewing files on your cell phone and Apple's new retail stores

Over There!

Your mobile phone's hot to globe-trot.

Late Arrival

Bluetooth technology is still teething.
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