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Inside the September 2001 Issue

Features

100 Million Dollars Baked in a Pie

Who'd have thought you could rack up millions with a veggie pot pie? Discover the recipe for success, straight from Amy's Kitchen.

A Lot to Learn

Just because you run a company doesn't mean you know everything. With a little education, though, you can change that.

Prying Eyes

The cry has gone out from web surfers everywhere: "Stop looking at me!" How can your marketing plan respect their wishes?

Born Again

Good businesses don't have to die just because they've gone hopelessly, out-of-control in debt. There is a place they can turn for redemption: the bankruptcy laws.

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?

Can Failure Be Good?

Not when you take it for what it is, a failure. But if you apply the lessons you learn from one venture to a new and improved one, failure can be the best thing that ever happens to you.

Columns

Be Your Own Boss Features
Whether good or bad, the surest way to quick growth--for you and your franchisor--is a multiunit deal.
Be Your Own Boss Features
Who'd have thought you could rack up millions with a veggie pot pie? Discover the recipe for success, straight from Amy's Kitchen.
Biz 101
When the dust settles after a business plan competition, what happens to the winners and losers?
Innovations
Here's how to make sure your big invention sees the light of day.
Opportunities
Drives right to your door, ready to fix your computer . . . but we can't guarantee a pocket protector.
Opportunities
Selling ice cream to Alaskans isn't as hard as you might think.
Opportunities
Seems you can teach an old dog new tricks
Smart Ideas
No way! These brothers sell much more than boiled nuts to their hard-core Southern-food fans.
Whats Your Problem
You can create a great Yellow Pages ad . . . but you may not even need one these days.
Almost Famous
From cans of Whoopass energy drink to Berry White juice, Seattle-based Jones Soda Co. reflects the offbeat personality of its founder.
Buyer Zone
Less staff, same work? You can still get it done with outsourcing.
Insurance
Are you covered when the lights go out?
Legal
The courts have given the EPA the power to protect the environment. Now if they could just stop it from running all over you.
Management Buzz
Bad management advice, the latest on sexual harassment claims and what you can do to ease the pain of layoffs
Smart Moves
You may think you're on the right track, striving for excellence in all areas. But are you heading for disaster?
Staff Smarts
Should you use the tight job market to replace mediocre employees?
Success Coach 2001
All the energy you need to keep going and going and going . . .
Breakthrough
When this cookie company gave out samples, people went ape and sales soared.
Game Plan
If you find the right bait, you'll keep your salespeople motivated--and selling.
Marketing Buzz
Becoming an author could be good for business.
Net Sales
Track banner-ad performance in real time to find out who's paying attention.
Real Deal
Get the scoop on the other side before you meet them at the bargaining table.
Sales Success
Being friendly is good, but being too chummy to make the sale is not.
Tactics
Boost your business by doing a little shopping-undercover, of course.
Ask the Rainmaker
What to do if your bank requires audited financial statements
Dollar Signs
Will the tax reform increase small business's appetite for savings plans?
Funds
Discerning this fund's facts from fiction
Money Buzz
The consequences of the new estate tax law and the benefits of syndicated lending
Money Makeover
After years of searching for expansion capital, this fashion designer has realized that it was just a matter of style.
Raising Money
Instead of selling ownership, sell a piece of the revenue stream.
Tax Talk
The IRS may not like 'em-but the courts don't seem to mind.
Biz Travel
What to do when the workday ends, but you can't go home
Brand Aid
Can a new marketing campaign boost Barney's slumping sales?
Capitol Issues
Want some federal jobs? Good, Bush doesn't.
Hot Seat
This side of the chasm: a few geeky clients. The other side: everybody. Ready to jump?
It Figures
The political parties of entrepreneurs, B2B transactions and more
Smarts Features
The next entrepreneurial hot spot may be coming soon to a city near you.
Smarts Features
If you thought M&A wouldn't fit your growth budget, you haven't seen today's prices.
Smarts Features
Give your employees guns and turn 'em loose in the woods. Now there's a good idea!
Smarts Features
When laboratory-like focus groups aren't cutting it, you need operatives in the field.
Smarts Features
"La-La-La," says the fat lady. The poor floppy disk must now face its final destiny.
Smarts Features
Today's big companies brew individualism in big, big vats. Do consumers really buy it?
Smarts Features
Layoffs beat the job pool to a pulp. Give your potential hires some reassurance.
Smarts Features
Everybody's talking dirty these days. Is cursing out of control in your workplace?
Smarts Features
If hairstyle trends reflect the way entrepreneurs manage their businesses, we're in big trouble.
Snapshot
Both 38, founders of Smashing Times Inc. in Dallas
Tech Toy
A new wireless network card improves transmission of hi-fi content.
Watts Up
You may never stick to one, but you should plan anyway.
Wheels
The redesigned Nissan Altima offers lots of luxury extras.
Women
Why is it that some women never look beyond the term "small-business owner"?
Cool Clicks
The hottest thing around for B2B entrepreneurs and a site that will help you set some goals
Digital Edge
Do you want to hand over your online purse strings to Microsoft?
Gear
Language translators for the less-than-fluent and a privacy filter for your monitor
Hot Disks
A comprehensive search engine and software that helps you create interesting photos
Net Profits
Pure-play ain't what it used to be- some bricks and mortar is what your dotcom needs.
Net Profits
Put your site's pages to the test.
Tech Buzz
The ins and outs of e-scheduling systems, viewing files on your cell phone and Apple's new retail stores
Wireless
Your mobile phone's hot to globe-trot.
Wireless
Bluetooth technology is still teething.
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