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Inside the February 2002 Issue

Features

9/11 Call

When crisis hit, business owners answered.

Columns

Be Your Own Boss Features
Will one of these top 50 newcomers to franchising be the answer to your entrepreneurial dreams?
Be Your Own Boss Features
A recession is only as barren and lifeless as you make it. Work the downturn, and watch as your new business takes off.
Be Your Own Boss Features
What does the future hold for international franchising? Don't let the economy's naysayers dissuade you--our money's on growth.
Biz 101
Brides, grooms and their wedding parties are frantically busy and need help fast . . . hey, that's your cue.
Innovations
Like good gardeners, manufacturers' reps know the landscape and can help yield you a large cash crop.
Opportunities
The doughnut industry can make room for one more.
Opportunities
Dancing and tumbling, this franchisee helps kids get healthy.
Opportunities
A couple finds an underestimated real-estate opportunity in the agents.
Smart Ideas
A new take on hubcaps helps rabid sports fans cheer their alma maters anywhere they spin their wheels.
Whats Your Problem
You think you're freelancing. Your client thinks you're freelancing. But does the IRS?
Almost Famous
When this college gymnastics coach wanted to raise funds for his team, he took the concept of a bake sale to a whole new level.
Editors Note
Insurance
Get your insurance rates on the same track as the economy.
Legal
Respecting the rights of employees serving in the uniformed services is more than a patriotic duty: It's a legal obligation.
Management Buzz
The benefits of direct deposit, the secrets of creative firms and how to lure high-level execs to your company
Smart Moves
Ownership is overrated. Could leasing be the answer to the tough economy?
Staff Smarts
How would your business take a September 11-level tragedy? Only the best preparation can ensure it rises from the rubble.
A+ Ads
Take it from American Express: The right visual cues draw readers into your ad.
Breakthrough
Pow! He sold his comic online. Bang! He made $100,000 a week.
Marketing Buzz
Interim marketing managers, new online ad counting standards
Real Deal
Pose some creative questions before the deal, and you may find a new way to clinch it.
Sales Force
Is your compensation plan keeping your salespeople motivated?
Sales Success
Using testimonials to unleash the power of the second opinion
Tactics
The time may be right for direct response TV ads, but are they right for you?
Dollar Signs
Don't let investors and lenders use that old "it's the economy" line as justification to put the squeeze on your business.
Funds
The scoop on fully tradable ETFs
Money Buzz
Start-up veterans attracting VCs, security checks on your business partners and financial news searches from Bloomberg
Raising Money
Your search for capital should start in the nooks, crannies, equipment and real estate your business already has.
Tax Talk
IRS goes a little bit easier on like-kind exchanges.
Biz Travel
Hotels wanna get you into bed.
Books
This book lets you be the judge.
Brand Aid
We spotted a hot branding idea.
Capitol Issues
Will Congress finally take a swing at contract bundling?
Hot Seat
Wrap your brain around Nathan Myhrvold's theory of the exponential economy.
It Figures
The significance of consumer spending, the expense of outfitting an office, online scams and more
Smarts Features
Could a hearty chuckle be the key ingredient in the success of your business?
Smarts Features
Internet retailers face a struggle when it comes to chargebacks and fraud.
Smarts Features
U.S. workers are complaining about immigrant labor--this time, it's technology layoffs.
Smarts Features
No money for the national science foundation means fewer business innovations.
Smarts Features
Mom-and-pop stores are so passe. It's time to give your store that warehouse feel.
Smarts Features
Entrepreneurship is finally getting the rave reviews it deserves across the pond.
Smarts Features
Has individualized investing come and gone? It may be back to the brokers for investors.
Smarts Features
Is W3C's proposal to allow fees for Internet standards a recipe for Web disaster?
Snapshot
"Thirtysomething" founder of Mediabistro.com in New York City
Tech Toy
The future's so bright, your monitor's in your shades.
Wheels
Watch out! Your car may be getting smarter than you.
Women
Today's generation of women entrepreneurs displays a newfound love of growth.
Buyers Guide
Today's midrange portable projectors can make your presentations shine.
Cool Clicks
Solve disputes without going to court
Digital Edge
Employees' PDAs and portables pluck information off your wireless network all the time--now it's the hackers' turn.
Gear
Talk long-distance in your own warehouse and add a keyboard to your PDA
Hot Disks
Organize your e-mail, automate PC repair and take Adobe Acrobat to the next level
Net Profits
Your site's shipping and handling charges can make or break an online sale.
Tech Buzz
Cheap laser printers vs. inkjet printers and the FTC's new stance on consumer privacy
Wireless
108Mbps-Do you need it?
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