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Inside the April 2002 Issue

Features

Game of Risk

If you see the words "caution" or "careful" in your entrepreneurial rulebook, you're reading it wrong.

Is That Really Necessary?

Having trouble figuring out what technology you need amongst all the useless fluff, add-ons and upgrades? We got you covered.

Ga-Ga for Google

Users are fans of the company's highly relevant searches. We're fans because Google is a dotcom that's making money.

Trips Ahoy!

The add-ons and unbelievable deals we saw in past years may be gone, but our 9th Annual Business Travel Awards prove that good value isn't a distant memory.

Creative Marketing on a Shoestring

You've ransacked your brain for a shred of creativity, and you still can't come up with some decent marketing tactics. Good news: We've done the work for you.

Columns

Be Your Own Boss Features
The top 117 industry-leading companies from our 2002 Franchise 500
Be Your Own Boss Features
Step 1: Start a business. Step 2: Fail. Step 3: Start a business. Repeat as necessary.
Biz 101
Do you want to mix business with family or friends? To preserve the ties that bind, be sure to prepare with care.
Biz 101
Valuable tips on preparing for the worst-case scenario before disaster strikes your business
Innovations
Private labeling offers an end to all the woes of dealing with retailers.
Opportunities
Got some work around the house, but can't find anyone who's up to the task? Just buy yourself a franchise.
Opportunities
Stake your mall cafe claim away from the food court.
Opportunities
Plane tickets? Check. Bags? Check. Passport Health Inc.?
Smart Ideas
One entrepreneur uses innovation to help others make a lasting impression without the headache.
Whats Your Problem
Transcription services by any other name would smell just as sweet and successful.
Almost Famous
Hand-beaded accessories have treated Christiana Lapetina-Johnson almost as kindly as she treats her employees.
Editors Note
Insurance
Don't take a big loss when a virus strikes.
Legal
Is the best mediation for online arguments online?
Management Buzz
Firing your CEO and the latest ADA Supreme Court ruling
Smart Moves
Why did your client say no? Why can't your employees do their jobs? The answer may lie in corporate anthropology.
Staff Smarts
Is it better to cut positions or just salaries? . . . and carry the eight . . . wait, stop calculating and think of employee morale.
A+ Ads
Sometimes it's not as much what your headline says as where you place it.
Breakthrough
Plentiful partners can give you what you're groping for.
Marketing Buzz
Why teaching could be an entrepreneur's most important job and the latest advice on self promotion
Real Deal
Lawsuits happen-and as with any other aspect of negotiating, it's up to you to get the best deal for your business.
Sales Force
If you plan on making the sales you need to survive the recession, maybe you need more people to do the selling.
Sales Success
Will you still respect your clients in the morning?
Tactics
Successful marketing takes more than a monster budget.
Dollar Signs
Despite speculations of a kinder SEC, Harvey Pitt is cracking down on business.
Funds
Pump up portfolios with strong sector funds.
Money Buzz
How number-crunching could predict business success, a solution to low-worth stock options, and the value of "Patriot Bonds"
Raising Money
Are your deadbeat debtors getting you down? Don't get mad, get even.
Tax Talk
There's time for some last-minute tax moves.
Biz Travel
Have you paid the high price of buying cheap airline tickets?
Books
How to be the best no. 4, 5 or 6 you can possibly be
Brand Aid
With a little gender rebranding, this boutique really took off.
Capitol Issues
It'll take more than "credible evidence" to keep you out of government contracting.
Hot Seat
How do you make customers comfortable enough to buy? Give 'em an online community.
It Figures
Small-business hiring patterns, keeping in touch with customers and more
Smarts Features
Low prices sound good, but can you slice deep without hitting profit?
Smarts Features
If you're not yet suffering from post-Enron guilt by incorporation, you will be.
Smarts Features
The Hispanic market keeps on buying, even when you throw a recession in its way.
Smarts Features
Nasdaq is bending the rules to lend a hand to falling companies, but will it help?
Smarts Features
Reaffirming the American way, kids are showing new entrepreneurial interest.
Smarts Features
Powerful industry lobbies are fighting tooth and nail to stop online competitors.
Snapshot
40, creator and co-founder of San Francisco-based Get Real Girl
Wheels
Know where your drivers are-and how they got there.
Women
In industries dominated by giants, small companies must break the rules to survive.
Buyers Guide
CD-RW/DVD combination drives can give you the best of both worlds, so don't think twice about giving them a second look.
Digital Edge
For a while, it looked like the sun was setting on broadband. Now be prepared for the dawn of a new, improved marketplace.
Hot Disks
Get snazzier presentations, develop rich media e-mails, prevent computer crashes and compose e-mail on the fly.
Net Profits
More and more sound-savvy entrepreneurs are realizing that silence isn't always golden when it comes to their Web sites.
Tech Buzz
The skinny on tablet PCs and what the future of Internet technology will hold
Wireless
Now you can ramble in more ways than one.
Wireless
Do your homework before choosing a plan.
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