Inside the September 2002 Issue
Features
Innovative Model
Joey Reiman has thought up stuff you've only dreamed about--and now he's going to share his secrets of innovation with you.
Practice Makes Perfect
Introducing the top innovators of...1989. As you would imagine, they've done a lot more innovating in the meantime.
Sales Letter Makeovers
Quit sending out sales letters that leave your prospects yawning. Time to wow them with a letter that gets results.
Through the Roof
You have two options: Find a way around skyrocketing health-care costs or start keeping more Kleenex around the office.
Columns
Be Your Own Boss Features
If you've thought and thought and still haven't come up with any great ideas, don't sweat. We've got the tips to turn your bone-dry brainstorming sessions into hurricane-force innovation.
Be Your Own Boss Features
Follow the lead of these franchisees who took their ideas to the corporate office and changed the way their franchises did business.
Biz 101
Bigwigs are stirring up the kids' furniture market. But when the sawdust settles, entrepreneurs prove they can play, too.
Biz 101
Two winning teams of MBA students get a rise out of vying for investors' attentions.
Innovations
In the dark because your oddball product doesn't fit with buyers? There is success at the end of the tunnel.
Opportunities
This franchisee saves homes and offices from computer viruses, crashes and other catastrophes.
Opportunities
Even after all these years, a franchisee still finds warmth in a chilly business.
Smart Ideas
Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.
Whats Your Problem
Award money can help finance your start-up, but be careful in taking its availability for granted.
Almost Famous
Entrepreneurship is in these sisters' blood, but friendship is what has made them inseparable business partners.
Legal
No matter what the charges are, taking out an ad to defend yourself isn't a good idea--at least until the Supreme Court has its say.
Management Buzz
Helping new employees get acclimated; why including your employees is a good thing
Staff Smarts
Does it seem like your employee's procrastination problem is in repeats? It's time to find a solution or say your goodbyes.
Marketing Buzz
Sell better by understanding the six different customer types; how to respond to bad press
Sales Force
Learn essential lessons from the silver screen with these A-list sales movies.
Sales Success
Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Tactics
Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.
Dollar Signs
These days, CFO may have more responsibility than the acronym was meant to handle. Does yours have what it takes to handle the scrutiny and the pressure?
Money Buzz
The end of state homestead exemptions may be in sight, credit and debit cards join forces, and more.
Raising Money
Get the money you need without giving up too much of the company.
Hot Seat
Carl Prindle gives a dotcom disaster one more chance--and this time, he's in charge.
Smarts Features
Are you taking advantage of the post-9/11 boom in security technology?
Smarts Features
Growing an entrepreneurial empire? Turn to the big names in business if you need help.
Smarts Features
Maybe youthful energy can't quite top the experience that comes with age after all.
Smarts Features
Some employees have to take workplace smoking policies home with them.
Smarts Features
Looking to hit young adult consumers where they live? Try their parents' houses.
Smarts Features
Entrepreneurship isn't all about money--it's nothing less than the American way.
Tech Toy
Can't type worth a darn? Not to worry. Now you can handwrite your info on your computer.
Buyers Guide
It's cheap, convenient and keeps your files secure. No wonder entrepreneurs are getting attached to NAS.
Cool Clicks
The importance of ergonomics; the latest search engine to give Google a run for its money
Digital Edge
P2P exposes you to attack from hackers looking to filch files. Here's how to avoid a swap-and-run.
Net Profits
Small-business owners are clamoring to add search functions to their Web sites. Should you join the hunt for one, too?
Tech Buzz
Cordless phones with mobile-style features; is it a deck of cards or a computer?
Magazine Resources
