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Inside the September 2002 Issue


Innovative Model

Joey Reiman has thought up stuff you've only dreamed about--and now he's going to share his secrets of innovation with you.

Practice Makes Perfect

Introducing the top innovators of...1989. As you would imagine, they've done a lot more innovating in the meantime.

Undefeated Seasons

It's been a year since September 11 made Americans ask how we would ever get back to business as usual. How have business owners fared? Resisting the dual forces of terror and recession proved to be a challenge entrepreneurs were able to step up to.

Through the Roof

You have two options: Find a way around skyrocketing health-care costs or start keeping more Kleenex around the office.

Sales Letter Makeovers

Quit sending out sales letters that leave your prospects yawning. Time to wow them with a letter that gets results.


Be Your Own Boss Features
Follow the lead of these franchisees who took their ideas to the corporate office and changed the way their franchises did business.
Be Your Own Boss Features
If you've thought and thought and still haven't come up with any great ideas, don't sweat. We've got the tips to turn your bone-dry brainstorming sessions into hurricane-force innovation.
Biz 101
Bigwigs are stirring up the kids' furniture market. But when the sawdust settles, entrepreneurs prove they can play, too.
Biz 101
Two winning teams of MBA students get a rise out of vying for investors' attentions.
In the dark because your oddball product doesn't fit with buyers? There is success at the end of the tunnel.
Even after all these years, a franchisee still finds warmth in a chilly business.
This franchisee saves homes and offices from computer viruses, crashes and other catastrophes.
Help for entrepreneurs and franchisees
Smart Ideas
Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.
Whats Your Problem
Award money can help finance your start-up, but be careful in taking its availability for granted.
Almost Famous
Entrepreneurship is in these sisters' blood, but friendship is what has made them inseparable business partners.
Editors Note
An employee crime spree? Make sure you're covered.
No matter what the charges are, taking out an ad to defend yourself isn't a good idea--at least until the Supreme Court has its say.
Management Buzz
Helping new employees get acclimated; why including your employees is a good thing
Smart Moves
Role-playing can help you see the future through someone else's eyes.
Staff Smarts
Does it seem like your employee's procrastination problem is in repeats? It's time to find a solution or say your goodbyes.
A+ Ads
Why mailings need an additional zip
He didn't let big companies snow on his parade.
Marketing Buzz
Sell better by understanding the six different customer types; how to respond to bad press
Real Deal
By scouring the public record, deal-makers can play detective, too.
Sales Force
Learn essential lessons from the silver screen with these A-list sales movies.
Sales Success
Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.
Dollar Signs
These days, CFO may have more responsibility than the acronym was meant to handle. Does yours have what it takes to handle the scrutiny and the pressure?
There's gold in them thar numbers.
Money Buzz
The end of state homestead exemptions may be in sight, credit and debit cards join forces, and more.
Raising Money
Get the money you need without giving up too much of the company.
Tax Talk
Small businesses deserve some big-business treatment.
Biz Travel
Pay more for a travel agent? Why not just go online?
Change can be business CPR, but you have to do it right.
Brand Aid
How one company repositioned itself for a plush success story
Capitol Issues
Grow your business with help from your own tax dollars.
Debunking the eBay myth, making Segways legal and more
Hot Seat
Carl Prindle gives a dotcom disaster one more chance--and this time, he's in charge.
It Figures
Who's using broadband, how men and women evaluate Web sites and more
Smarts Features
Are you taking advantage of the post-9/11 boom in security technology?
Smarts Features
Growing an entrepreneurial empire? Turn to the big names in business if you need help.
Smarts Features
Maybe youthful energy can't quite top the experience that comes with age after all.
Smarts Features
Some employees have to take workplace smoking policies home with them.
Smarts Features
Looking to hit young adult consumers where they live? Try their parents' houses.
Smarts Features
Entrepreneurship isn't all about money--it's nothing less than the American way.
63, Chief Tormenter of Stave Puzzles Inc. in Norwich, Vermont
Tech Toy
Can't type worth a darn? Not to worry. Now you can handwrite your info on your computer.
No need for a fleet of sedans and cargo vans. One SUV will do it all.
Women in search of money still face a man's world.
Buyers Guide
It's cheap, convenient and keeps your files secure. No wonder entrepreneurs are getting attached to NAS.
Cool Clicks
The importance of ergonomics; the latest search engine to give Google a run for its money
Digital Edge
P2P exposes you to attack from hackers looking to filch files. Here's how to avoid a swap-and-run.
A low-cost laser printer; a PowerBook for graphic artists
Hot Disks
Tinkering with your photos, protecting your PC and more
Net Profits
Small-business owners are clamoring to add search functions to their Web sites. Should you join the hunt for one, too?
Tech Buzz
Cordless phones with mobile-style features; is it a deck of cards or a computer?
A picture is worth a thousand words to cell phone carriers.
Are you really getting the most for your buck?
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