Inside the November 2003 Issue
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Beyond Their Years

These entrepreneurs have it all: Brains, business savvy and millions of dollars. Find out what you can learn from the best and the brightest America has to offer.

Serving Up Success

There's something to be said for doing things your way. Learn how the masterminds behind Starbucks and Subway followed different paths to megasuccess.

Oh, the Places You'll Go!

With the latest and greatest in mobile toys, you'll be ahead of the other girls and boys. And wherever you are, you will succeed. (98 and 3/4 percent guaranteed.)


Be Your Own Boss Features

Women of Substance

Who says it's a man's world? These women entrepreneurs have found exactly what they want in franchising.
Be Your Own Boss Features

Pay Dirt!

Finally making a profit? Put it where it belongs--back in your business. Our experts tell you how.
Biz 101

Take the Plunge!

Teetering on the edge of unemployment? Then maybe you should jump at the chance to own a business.
Biz 101

Backward Thinking

A little reverse psychology was all these entrepreneurs needed to get cash for their business.
Biz 101

Server With a Smile

Is it time to invest in an on-site, business-friendly server?

The Big Picture

The right licensing agreement can be the missing piece of the big-business puzzle.

Class of Their Own

When it came to finding a child-care center for their daughter, this couple took matters into their own hands.

Golden Opportunity

Giving new meaning to the term "senior care"

What's New 11/03

See Spot play . . . at a day camp.
Real Life

Cold Feet?

As it becomes harder to turn back, our franchisees get a taste of buyer's remorse.
Smart Ideas

I'm With the Band

When an entrepreneur helps unknown bands find a place with TV and film producers, everybody wins.
Success Coach

Spilling the Beans?

Learn how to reveal just enough about your business idea to get the help you need.
Whats Your Problem

Taxing Matters

Come tax time, you'll be glad you decided to start your own homebased business.
Almost Famous

Bare Essentials

This entrepreneur has hipsters lining up for her low-riding undergarments and sportswear.
Editors Note

It's Never Too Late


Feedback 11/03

Letters from our readers

Resources 11/03

Web sites, organizations, events and more to grow your business
Creative Zone

A Clean Slate

To make room for fresh ideas, you need to let go of the old ones.

Safety Dance

Get policies in place now, and avoid liability later.

This Means War

Put up your best fight to protect your network, or you could be held liable for damages to customers.
Management Buzz

Management Buzz 11/03

Determining who's an employee and who's not; hiring vets might be your best bet
Real Deal

Pick Your Battles

Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.
Smart Moves

Get the Picture?

With the help of GIS software, your company can combine layers of data into a single map.
Staff Smarts

Where's the Beef?

Has your business lost momentum? Could be time to pinpoint your sacred cows—and put 'em out to pasture.
A+ Ads

Pack a Punch

Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.

On Target

Get the specifics on potential customers.
Marketing Buzz

Marketing Buzz 11/03

The power of PR
Net Sales

The ROI Treatment

Get better results by creating an ROI model.
Retail Register

But Wait, There's More

The benefits of "gift with purchase"
Sales Force

Passing the Torch

You've found the right person to replace you. But could things heat up when you Introduce that person to your sales team?
Sales Success

Trading Spaces

When was the last time you sold from the customer's point of view?

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
Dollar Signs

Going Public

A reverse merger may be the fast way to take your business public, but is it for you?

Value Added

Here's a midcap fund that's more than just middle of the road.
Money Buzz

Money Buzz 11/03

New portable mortgages, saving your undervalued firm from "delistment" and more
Personal Finance

Out With the Old . . .

U.S. Savings Bonds are going high-tech—with online purchasing.
Raising Money

The Big Guns

Getting corporate investors on your side can certainly boost your business. Learn how corporate VCs think-and how to set your sights on landing one.
Tax Talk

Passing Marks?

New legislation could improve the IRS' report card when it comes to considering the needs of small business.
Biz Travel

Got Airmail?

Soon you'll be able to stay in touch via e-mail, even when you're in flight.

Miracle Growth

Here's how the fastest-growing companies do it. You can, too.
Capitol Issues

A Taxing Issue

With a tax benefit for U.S. exporters gone, Congress is scrambling to find an alternative.
Hot Seat

Will Work for Pizza

Is this entrepreneur's ad campaign helping homeless people—or exploiting them?
It Figures

It Figures 11/03

The trauma of lost e-mails, U.S. layoffs and more
Smarts Features

Private Partners

Can the privatization trend help your company grow?
Smarts Features

Get Talking

Make no mistake about it: When it comes to employee relations, silence is not golden.
Smarts Features

Seed Money

VC financing for early-stage companies is back in bloom.
Smarts Features

Retail Ready

How will sci-fi technology streamline your store sales?
Smarts Features

Cut Short

Cities feel the pinch as relief funds go to states instead.
Smarts Features

Salvage Operation

Think there's no money to be made from refuse? With a little ingenuity, you may be surprised.
Smarts Features

They Want You

ISPs woo smaller businesses with tailor-made online services.

Una Cassidy

39, founder of Selph LLC in Los Angeles
Tech Toy

All Wound Up

Recharging your cell phone with a twist of the wrist
Whats the Point

It's No Accident

Your company's reputation is too important to leave to chance.

Regal Rides

Need a company vehicle that will impress clients? Look no further.

A Matter of Culture

Do minority women face issues other entrepreneurs never do?
Buyers Guide

Take Your Pick

Palm OS or Pocket PC? If you're in the market for a new PDA, we can help you choose.
Digital Edge

In the Fast Lane

Broadband providers are racing to get your business-but in the end, you're the real winner.

Gear 11/03

Flashlights that last forever, getting the basics in a microtower and more
Hot Disks

Hot Disks 11/03

More than just a DVD recorder, fast and easy accounting, and more
Hot Topic

On Guard

What does it take to keep your computers and intellectual property safe? More than you think.
Net Profits

Stand and Deliver

What happens when Web merchants make delivery promises they can't keep?

Safety First

You know a firewall is essential in keeping your network secure. So why haven't you gotten one yet?
Tech Buzz

Tech Buzz 11/03

Evaluating the newest version of Microsoft Office; a data privacy law goes into effect in California

Go On, Take It!

Your old cell phone number, that is.

One of a Kind

Land-line and cellular calls, unite!
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