Inside the February 2004 Issue
The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
Be Your Own Boss Features
The 101 fastest-growing franchises for 2004 are gunning for the lead.
Be Your Own Boss Features
A seasoned entrepreneur reveals the 17 most common mistakes startups make and how to avoid them -- plus, the 5 things you must do to ensure success.
Your small start-up really does have a chance at succeeding in a marketplace full of big-name competitors.
Three entrepreneurs share their ethical dilemmas-and why they're better because of them.
It's OK to toot your own horn every once in a while. Here's how to pull it off.
Insuring your company from the get-go may be expensive, but it's crucial to your survival.
You don't need a mammoth staff or an elaborate office to make millions from your invention.
A former baseball player decided to take a swing at making gourmet pizzas.
Searching for a good idea? Just take a look out the window.
Three's a crowd, eight's a date
Having successfully navigated start-up negotiations, Jack and Diane get ready for franchise ownership.
Pizza box advertising, tracking song trades and more
Want to make a real connection while networking? Build lasting relationships by offering solutions to others' needs.
Whats Your Problem
Don't know the difference between HTML and a URL? Here are some things to think about when seeking a Web site designer.
Life's little twists molded the man who has patrons tapped into yard-high beers and gourmet food.
Letters from our readers
Web sites, organizations, events and more to grow your business
Withholding the truth may cost you your policy.
Test the regulatory waters early if your product doesn't fit into a recognizable category.
How work is really judged, security clearances for government contracts and more
A little training each day helps you pump up your game at the bargaining table.
Stuck for extra office space? Mobile furniture could help you maximize the space you've already got.
If you can't afford to offer employee benefits on your own, why not join forces with a PEO?
An ad inviting prospects to interact with the publication in which it appears can really grab attention.
Ask the Expert
The ins and outs of hiring a spokesperson
High-speed networking and high-energy branding
Use register read-outs as a promotional tool
Speeding up your regular sales cycle is an excellent way to make your company's profits soar sky-high. So what are you waiting for?
When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Will that big-name client end up makingor breakingyour business?
Utility stocks have gone back to basics.
Tips for diversifying your investments, rising tuition and more
Should you dump shares of fund companies implicated in scandals?
Juggling growth and financial risk is one balancing act you can't afford not to master.
States back a uniform sales-tax system that would raise additional revenue. What will the change mean for you?
Check out these new digs on your next trip to the Big Apple.
For faster growth, take what you do best to a whole new level.
The SBA evens the odds for smaller businesses seeking to win contracts.
One entrepreneur feels the heat of anti-smoking laws.
The cost of pain, innovative adults and more
Signs of recovery have some businesses hiring.
Competitors' ads could muscle in on your Web site.
Federal funds are motivating VCs to invest in security firms.
Brushing up on your small talk is more important than you think.
If The Bridge Act gets past "go," fast-growth businesses could benefit from a tax deferral.
Business owners share their hiring horror stories.
These entrepreneurs do business to the beat of a different drum.
Here's a food niche you may not have considered.
The SEC could force companies to take security more seriously.
Allison Kugel, 29, founder of LongIslandLefty.com and TireSignal.com, Plainview, New York
The hard drive you wear on your wrist
Whats the Point
Strategy is everything when it comes to successful exporting.
If fuel economy is what you need, a hybrid could be the answer.
Who says running a business and motherhood don't mix?
It may be high time to maximize your network's performance, now that there are newer, cheaper Ethernet switches in town.
Not quite ready to cut the cord? Never fearyour local Bell will offer VoIP, too.
Are tablet PCs Really all they're cracked up to be? We took one model for a spin to find out.
Fully-stocked mobile device and wireless networking made safer and easier
New and improved e-mail, bundled creative software and more
Using coupons can be a great way to get new customers to visit your site-if you do it right.
Data recovery; what'll be hot in e-commerce
Soon, handheld devices will harbor wi-fi chips.
A hybrid cradle saves you wireless phone minutes.