Inside the March 2004 Issue
Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
Be Your Own Boss Features
Are you ready to plant the seeds of a new business? Start by reaping the harvest of these 101 homebased franchises.
Be Your Own Boss Features
Get off the sidelines and into the game! Starting a business based on professional sports could put you in the big leagues.
Are you dreaming of explosive growth during your first year of business? Be careful what you wish for.
Finding a great mentor is crucial, but it takes a lot of legwork. Here are a few tips to get you started.
Weighed down by a ton of duties? Maybe it's time to outsource some of that work.
Special events don't have to be few and far between. Keep things exciting by having them regularly.
Seven success habits you won't want to break
Or is it? Keep manufacturing costs in check so you can compete with the big names.
Prepared for take off
A zest for woodworking helped this entrepreneur get out of a rut.
Real estate franchising gets a fresh twist from one seasoned veteran.
It's been a rocky road, but Jack and Diane are finally nearing their destination: franchise ownership.
Cookie-party store, job listings for ex-military personnel and more
When it comes to achieving success in your business, compromise doesn't have to mean surrender.
Whats Your Problem
How to know if the time is right to start a business
With high fashion at low prices, this clothes-minded dynamo's store is right on target with young women.
Letters from our readers
Web sites, organizations, events and more to grow your business
Get with the health-care savings programs!
If you need to find a good attorney, forget the Yellow Pages and hop online.
Insuring international expansion, office socializing breeds productivity, and more
To protect and control your interests, keep these tips in mind when negotiating with consultants.
The road to expansion is open, even if your business is built around your own specialized skills.
Get blase employees motivated about their jobs, and they'll really take care of business.
To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.
Ask the Expert
How to successfully navigate a name change
Getting A-list clients
Tips for creating uniforms that work
Could adopting a straight-commission system be a good bet for your business?
Is talking to certain prospects like talking to a brick wall? It may be time to cut your losses and walk.
Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
Convertible bonds are still in vogue, but proceed with caution around the bend.
This fund navigates well, even in rough waters.
A drop in 401(k) enrollment, micro-payments and more
Tailor your portfolio with separately managed accounts.
When a merger goes awry and you want to buy your company back, there are plenty of ways to do it.
A new IRS regulation makes it a snap to calculate and report company vehicle deductions on your next tax return.
Hotels say hello to high-speed Internet access-and goodbye to high usage fees.
Not if this book has anything to say about it.
Congress comes up with a better alternative to the troubled MSA.
Style really does stand for something, says this author.
Public companies going private, abandoning e-mail and more
The debate rages on about the cure for America's rising health insurance costs.
More businesses are choosing open source software.
Maternity leave is a hot issue. Find out how to handle it without ruffling any feathers.
Is California driving away businesses--or setting an example for other states?
Score marketing points with video game product placement.
Aim high, and you could land a big-name investor.
Is a revival on the horizon for Japan's economy? That may be good news for you.
Want your business to grow? Maybe eBay can help.
As the economy improves, how can you keep your employees in the fold?
Steve Appelbaum, 44, founder of Animal Behavior & Training Associates Inc. (ABTA) in Los Angeles
Carry this camera along with your car keys.
Whats the Point
Simply having a desire won't cut it if you want to make your dream of business expansion a reality.
Show 'em who's boss by rolling up in one of these posh cars.
Entrepreneurs reflect on the hand-me-down advice they've loved and loathed.
Time to upgrade your color printer? Think about your production needs and budget before choosing.
Software that turns your wi-fi connection into a "phone line"? You bet, and it could save you big bucks.
VoIP promises a slew of fresh messaging options to boost your productivity--and save you money.
Seeing double and one-push data back-up
Data protection, recycling computers and more
Spam concerns have forced many e-tailers to rethink their e-mail marketing programs. Should you?
Before DVDs became big business, this pair of entrepreneurs saw the chance to get in on the ground floor.
Voice control, protecting your laptop and more.
Grab wireless data at broadband speeds.
Now you can get TV right in the palm of your hand.