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Inside the March 2004 Issue

Features

Battle of the Brand

Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.

The Wonder Years

Are your kids starting to ask questions about where businesses come from? Remember, it's never too early to teach young people the value of entrepreneurship.

Columns

Be Your Own Boss Features
Are you ready to plant the seeds of a new business? Start by reaping the harvest of these 101 homebased franchises.
Be Your Own Boss Features
Get off the sidelines and into the game! Starting a business based on professional sports could put you in the big leagues.
Biz 101
Are you dreaming of explosive growth during your first year of business? Be careful what you wish for.
Biz 101
Finding a great mentor is crucial, but it takes a lot of legwork. Here are a few tips to get you started.
Biz 101
Weighed down by a ton of duties? Maybe it's time to outsource some of that work.
Biz 101
Special events don't have to be few and far between. Keep things exciting by having them regularly.
Biz 101
Seven success habits you won't want to break
Innovations
Or is it? Keep manufacturing costs in check so you can compete with the big names.
Opportunities
Real estate franchising gets a fresh twist from one seasoned veteran.
Opportunities
A zest for woodworking helped this entrepreneur get out of a rut.
Opportunities
Prepared for take off
Real Life
It's been a rocky road, but Jack and Diane are finally nearing their destination: franchise ownership.
Smart Ideas
Cookie-party store, job listings for ex-military personnel and more
Success Coach
When it comes to achieving success in your business, compromise doesn't have to mean surrender.
Whats Your Problem
How to know if the time is right to start a business
Almost Famous
With high fashion at low prices, this clothes-minded dynamo's store is right on target with young women.
Editors Note
Feedback
Letters from our readers
Resources
Web sites, organizations, events and more to grow your business
Insurance
Get with the health-care savings programs!
Legal
If you need to find a good attorney, forget the Yellow Pages and hop online.
Management Buzz
Insuring international expansion, office socializing breeds productivity, and more
Real Deal
To protect and control your interests, keep these tips in mind when negotiating with consultants.
Smart Moves
The road to expansion is open, even if your business is built around your own specialized skills.
Staff Smarts
Get blase employees motivated about their jobs, and they'll really take care of business.
A+ Ads
To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.
Ask the Expert
How to successfully navigate a name change
Marketing Buzz
Getting A-list clients
Retail Register
Tips for creating uniforms that work
Sales Force
Could adopting a straight-commission system be a good bet for your business?
Sales Success
Is talking to certain prospects like talking to a brick wall? It may be time to cut your losses and walk.
Tactics
Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.
Dollar Signs
Convertible bonds are still in vogue, but proceed with caution around the bend.
Funds
This fund navigates well, even in rough waters.
Money Buzz
A drop in 401(k) enrollment, micro-payments and more
Personal Finance
Tailor your portfolio with separately managed accounts.
Raising Money
When a merger goes awry and you want to buy your company back, there are plenty of ways to do it.
Tax Talk
A new IRS regulation makes it a snap to calculate and report company vehicle deductions on your next tax return.
Biz Travel
Hotels say hello to high-speed Internet access-and goodbye to high usage fees.
Books
Not if this book has anything to say about it.
Capitol Issues
Congress comes up with a better alternative to the troubled MSA.
Hot Seat
Style really does stand for something, says this author.
It Figures
Public companies going private, abandoning e-mail and more
Point-Counterpoint
The debate rages on about the cure for America's rising health insurance costs.
Smarts Features
Is California driving away businesses--or setting an example for other states?
Smarts Features
More businesses are choosing open source software.
Smarts Features
Score marketing points with video game product placement.
Smarts Features
Aim high, and you could land a big-name investor.
Smarts Features
Is a revival on the horizon for Japan's economy? That may be good news for you.
Smarts Features
Want your business to grow? Maybe eBay can help.
Smarts Features
Maternity leave is a hot issue. Find out how to handle it without ruffling any feathers.
Smarts Features
As the economy improves, how can you keep your employees in the fold?
Snapshot
Steve Appelbaum, 44, founder of Animal Behavior & Training Associates Inc. (ABTA) in Los Angeles
Tech Toy
Carry this camera along with your car keys.
Whats the Point
Simply having a desire won't cut it if you want to make your dream of business expansion a reality.
Wheels
Show 'em who's boss by rolling up in one of these posh cars.
Women
Entrepreneurs reflect on the hand-me-down advice they've loved and loathed.
Buyers Guide
Time to upgrade your color printer? Think about your production needs and budget before choosing.
Connections
Software that turns your wi-fi connection into a "phone line"? You bet, and it could save you big bucks.
Digital Edge
VoIP promises a slew of fresh messaging options to boost your productivity--and save you money.
Gear
Seeing double and one-push data back-up
Hot Disks
Data protection, recycling computers and more
Net Profits
Spam concerns have forced many e-tailers to rethink their e-mail marketing programs. Should you?
Spotlight
Before DVDs became big business, this pair of entrepreneurs saw the chance to get in on the ground floor.
Tech Buzz
Voice control, protecting your laptop and more.
Wireless
Grab wireless data at broadband speeds.
Wireless
Now you can get TV right in the palm of your hand.
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