Inside the April 2004 Issue
Features
Drab to Fab
Take a long, hard look at your business. Is it looking a little worn around the edges? With our office, tech, marketing, personal finance and money-raising makeover strategies, it'll be worthy of snaps in no time.
Flying High
When it comes to offering the most bang for your buck, the winners of this year's 11th Annual Business Travel Awards soar above the rest.
Columns
Be Your Own Boss Features
Presenting the top 111 industry-leading companies from our 2004 Franchise 500 listing
Be Your Own Boss Features
Dreaming of starting a glamorous business? Take a behind-the-scenes look at what it's really like to be a fashion designer, a restaurateur and more.
Biz 101
All work and no play makes you a dull entrepreneur, so find a healthy balance between your life and your business.
Biz 101
These entrepreneurs proved you can find business partners in the strangest places.
Biz 101
Want to see if your product will be a hit? A trial run on eBay can shed some light on the subject.
Biz 101
How do you start a business on a budget? One author shares his thoughts on the subject.
Innovations
Think your product has limited appeal? It may have more potential than you know.
Opportunities
It takes more than your average Joe to go up against the likes of Starbucks.
Real Life
Wondering what the first year of startup is like? Get an insider's view as we follow one entrepreneur's journey.
Whats Your Problem
No worries-medical billing is still a viable business.
Legal
Want to expand your trademark globally? Watch your step—or you'll be putting your name on the line.
Management Buzz
Covering expenses for employees on active duty, calculating employee loyalty and more
Real Deal
Don't rush into a deal you might regret. Slow down, step back and climb high to get the big picture first.
Smart Moves
RFID chips revolutionize the way you get info about products, even before you open the box.
Staff Smarts
If you want happy, harmonious employees, it's time to kick those workplace cliques to the curb.
A+ Ads
When you need to capture your prospects' attention in the blink of an eye, remember: less is more.
Sales Force
Is infighting among your sales reps sidelining your business? Try these tips to get back on track.
Sales Success
In business and in life, learning to listen is one of the most important skills you can develop.
Tactics
If your marketing efforts don't already include ethnic and minority media, now is the time to start.
Dollar Signs
Extending credit to your customers can be a boon to your business, but only if you do it wisely.
Raising Money
An employee stock ownership plan is more than just a great way to boost morale-it's also a cheap source of growth capital.
Tax Talk
. . . or a lot, if you like. Either way, charitable donations are still a smart idea.
Books
Want to expand your business? Then make the most of what you've got, one step at a time.
It Figures
Online retail sales increasing, our love-hate relationship with the cell phone and more
Smarts Features
The used-digital-music market could be fertile ground for pioneering entrepreneurs.
Buyers Guide
If so, wireless surveillance cameras could help you make your business environment safer.
Connections
If your business needs to take call handling to the next level, an IP telephony system could be the answer.
Digital Edge
. . . Too much mail, that is. Tame your inbox-and get more from messaging-with an integrated system.
Net Profits
With Internet companies back on the IPO map and VCs becoming interested again, should you follow the pack?
Magazine Resources
