Inside the July 2004 Issue
Features
Seeing Green
Signaling the end of the VC drought, several industries have become fertile ground for investors. So what's the best way to find the right investor--even if you're not in one of those superstar sectors? Start with our 4th Annual VC 100.
Columns
Be Your Own Boss Features
Once tainted by get-rich-quick schemes, the direct-sales industry is changing its image. See what experts and business owners have to say about going direct.
Be Your Own Boss Features
Contrary to popular belief, there's no need to ante up a fortune when you're playing the startup game. Here's how 3 entrepreneurs launched high-cost businesses the low-cost way.
Biz 101
Upscale concierge businesses give new meaning to the phrase "service with a smile."
Biz 101
Need to fill your store shelves? Then this trade show has your name written all over it.
Biz 101
Oops! Forgot to include something crucial in your business plan? So did these entrepreneurs.
Biz 101
The experts work their mojo on our "Biz 101" Tech Makeover winner's outdated Web site.
Innovations
With the right marketing plan, your product will blaze trails across the globe.
Whats Your Problem
A mobile photography business can go a long way if you know where you're going.
Almost Famous
With an Academy Award and a hit TV show, the creators of Queer Eye are telling stories everyone wants to hear.
Legal
Before you let your people work at home, find out what you're liable for--and cover your bases.
Management Buzz
Protecting your office hardware, instituting a parental leave policy and more
Smart Moves
Is your business usable--or disposable? Figure it out before your competitors gain an edge.
Staff Smarts
When you're looking for new hires, temps may not be as temporary as you might think.
A+ Ads
Something as unexpected as a talking almond could be just what you need to catch the reader's eye.
Marketing Buzz
Creating a memorable atmosphere, a marketing treasure chest and more
Sales Force
Not getting what you want out of your sales meetings? Here are 5 tips to point you in the right direction.
Sales Success
Sometimes, closing the deal is just a matter of taking the right approach. Find out how you can master the art of the soft sell--and the hard sell.
Tactics
You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.
Dollar Signs
Before you go on a spending spree with your surplus cash, get your priorities straight.
Personal Finance
Build flexibility into your estate plan so heirs can avoid the pitfalls of changing tax laws.
Raising Money
Don't let debt put your business in a tight spot--learn how to use leverage to your advantage.
Wheels
Your company cars could be gulping more than just gas if you don't know what your ownership costs are.
Women
Two women entrepreneurs sound off on the ups and downs of finding VC funding.
Connections
As telecom companies race to integrate wireless capability, mobile calling could get even better.
Digital Edge
With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers.
Net Profits
Entrepreneurs can save big bucks by bidding for equipment on eBay. Learn which strategies work best.
Tech Buzz
More to Office than meets the eyes, staying current with Web feeds and more






