Inside the August 2004 Issue
Features
Setting Sale
Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Columns
Be Your Own Boss Features
Americans are hitting 50 and finding they're anything but over the hill. These entrepreneurs prove it's never too late to buy a franchise.
Be Your Own Boss Features
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
Biz 101
Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality.
Innovations
Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.
Opportunities
With four food franchises on his plate, this owner reveals his recipe for success.
Success Coach
You can't always get what you want, but chances are better if you learn how to ask.
Whats Your Problem
Will your wish for free money be granted? Don't count on it.
Almost Famous
A Chicago couple uses pretzel logic to build a successful business with sweet projections.
Legal
If an employee feels forced to quit, it could be trouble. Here's how to avoid a "constructive discharge" lawsuit.
Management Buzz
Hiring ex-employees as consultants, Millenial workers and more
Smart Moves
Having trouble getting organized? Start by getting a grip on your to-do list.
Staff Smarts
Just how effective are puzzle interviews when it comes to singling out the best candidates for a job?
A+ Ads
Does your product jam a lot of benefits into a small package? Here's how to sell it.
Marketing Buzz
Marketing during slow news times, rich Web content for less and more
Sales Force
It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Sales Success
Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters.
Tactics
Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Dollar Signs
A new committee promises to give small businesses a say in accounting standards. But will it help?
Personal Finance
Make sure your family gets what it needs by including a disclaimer provision in your estate plan.
Raising Money
When banks can't give you the funds you need, look to commercial finance companies for help.
Smarts Features
Former couch potatoes are jumping on a new trend: interactive video games.
Smarts Features
Economic crises are trickling down to entrepreneurs. How are they fighting back?
Buyers Guide
Thanks to the spread of Bluetooth, now your business can be as wireless as you want it to be.
Connections
Now you can hand off cellular calls to VoIP and save big on roaming and long-distance charges.
Net Profits
Selling on eBay can help you grow your business, but is this site the right marketplace for you?
Magazine Resources
