Inside the August 2004 Issue
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Setting Sale

Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.


Be Your Own Boss Features

Coming of Age

Americans are hitting 50 and finding they're anything but over the hill. These entrepreneurs prove it's never too late to buy a franchise.
Be Your Own Boss Features

On Target

You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
Biz 101

Start the Presses

Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality.
Biz 101

New Attitude

Pursesnickety! prepares to soar with a revamped e-commerce site.
Biz 101

Reality Doesn't Bite

The real world has been treating our "real life" entrepreneur well.

Flight of Fancy?

Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.

Hungry for More

With four food franchises on his plate, this owner reveals his recipe for success.

I Spy

One franchisee uncovers hidden potential in a private-eye business.

What's New 08/04

On the auction block
Smart Ideas

Smart Ideas 08/04

Two jerseys in one, dry-erase erasers and more
Success Coach

Asking for It

You can't always get what you want, but chances are better if you learn how to ask.
Whats Your Problem

No Such Thing as Free Money?

Will your wish for free money be granted? Don't count on it.
Almost Famous

A New Twist

A Chicago couple uses pretzel logic to build a successful business with sweet projections.
Editors Note

Significant Others


Feedback 08/04

Letters from our readers

Resources 08/04

Web sites, organizations, events and more to grow your business

Under Pressure

If an employee feels forced to quit, it could be trouble. Here's how to avoid a "constructive discharge" lawsuit.
Management Buzz

Management Buzz 08/04

Hiring ex-employees as consultants, Millenial workers and more
Real Deal

Hangin' Tough

How to beef up your negotiating game
Smart Moves

Just "To-Do" It

Having trouble getting organized? Start by getting a grip on your to-do list.
Staff Smarts

This Is a Test

Just how effective are puzzle interviews when it comes to singling out the best candidates for a job?
A+ Ads

Size Matters

Does your product jam a lot of benefits into a small package? Here's how to sell it.
Ask the Expert

New Territory

To get new customers, widen your ad campaign.
Marketing Buzz

Marketing Buzz 08/04

Marketing during slow news times, rich Web content for less and more
Net Sales

The Meet Market

Looking for new business leads? Networking clubs on the Web make it easy.
Retail Register

Everything in Its Place

Can the art of feng shui help you optimize your business?
Sales Force

Learn Your Lines

It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Sales Success

Stress Case?

Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters.

Young at Heart

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Dollar Signs

Raise Your Voice

A new committee promises to give small businesses a say in accounting standards. But will it help?

Exchange Rate

Here's the skinny on exchange-traded funds.

Going Separate Ways

In a lawsuit, you and an employee could be sent down different paths.
Money Buzz

Money Buzz 08/04

Tax code help, community-minded VCs and more
Personal Finance

Leave It to Them

Make sure your family gets what it needs by including a disclaimer provision in your estate plan.
Raising Money

Commercial Break

When banks can't give you the funds you need, look to commercial finance companies for help.
Tax Talk

Fun Money

Mixing business and pleasure can pay off.
Biz Travel

Work It!

Score great deals with the best-kept travel secrets around.

Against the Grain

Forget big marketing budgets--it's time to think outside the (cereal) box.
Capitol Issues

Out of Sight

Stock options can stay off your balance sheet--for now.
It Figures

It Figures 08/04

The cost of phishing, consumer attitudes toward marketing and more
Smarts Features

Nobody's Fool?

Health insurance scams target entrepreneurs.
Smarts Features

Payback Time

Mutual funds are paying the price, but will you get your fair share?
Smarts Features

Risky Business

Wacky marketing moves put these businesses on the map.
Smarts Features

To a Tee

Saucy shirts are a smart--and hot--statement.
Smarts Features

Get Physical!

Former couch potatoes are jumping on a new trend: interactive video games.
Smarts Features

Domains of the Day

A new domain could mean the dawn of a new mobile age.
Smarts Features

Big Switch

Walk a mile in your employees' shoes--you could learn a lot.
Smarts Features

Crisis Mode

Economic crises are trickling down to entrepreneurs. How are they fighting back?

Snapshot 08/04

Wayne Samiere, 42, founder of Honolulu Fish Co. in Honolulu
Tech Toy

Ground Control

A hot spot that goes where you go

Spacing Out

There's plenty of elbow room in these cargo-friendly minivans.

Under Attack?

Think another woman is out to get you? Here's how to watch your back.
Buyers Guide

Growth Spurt

Thanks to the spread of Bluetooth, now your business can be as wireless as you want it to be.

Passing the Buck

Now you can hand off cellular calls to VoIP and save big on roaming and long-distance charges.
Digital Edge


Looks like the economy is finally growing--and guess what's leading the way?

Gear 08/04

One-size-fits all adapters and a super smart phone
Hot Disks

Hot Disks 08/04

Do-it-yourself marketing materials, remote support and more
Net Profits

Seller's Market

Selling on eBay can help you grow your business, but is this site the right marketplace for you?
Tech Buzz

Tech Buzz 08/04

DVD burning, digital password storage and more

Eye to Eye

Sending photos by mobile phone is getting easier.

Out in the Cold?

If Wi-Fi "cold spots" are leaving you in the lurch, try these solutions.
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