Inside the August 2004 Issue
Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Be Your Own Boss Features
Americans are hitting 50 and finding they're anything but over the hill. These entrepreneurs prove it's never too late to buy a franchise.
Be Your Own Boss Features
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality.
Pursesnickety! prepares to soar with a revamped e-commerce site.
The real world has been treating our "real life" entrepreneur well.
Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.
With four food franchises on his plate, this owner reveals his recipe for success.
One franchisee uncovers hidden potential in a private-eye business.
On the auction block
Two jerseys in one, dry-erase erasers and more
You can't always get what you want, but chances are better if you learn how to ask.
Whats Your Problem
Will your wish for free money be granted? Don't count on it.
A Chicago couple uses pretzel logic to build a successful business with sweet projections.
Letters from our readers
Web sites, organizations, events and more to grow your business
If an employee feels forced to quit, it could be trouble. Here's how to avoid a "constructive discharge" lawsuit.
Hiring ex-employees as consultants, Millenial workers and more
How to beef up your negotiating game
Having trouble getting organized? Start by getting a grip on your to-do list.
Just how effective are puzzle interviews when it comes to singling out the best candidates for a job?
Does your product jam a lot of benefits into a small package? Here's how to sell it.
Ask the Expert
To get new customers, widen your ad campaign.
Marketing during slow news times, rich Web content for less and more
Looking for new business leads? Networking clubs on the Web make it easy.
Can the art of feng shui help you optimize your business?
It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters.
Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
A new committee promises to give small businesses a say in accounting standards. But will it help?
Here's the skinny on exchange-traded funds.
In a lawsuit, you and an employee could be sent down different paths.
Tax code help, community-minded VCs and more
Make sure your family gets what it needs by including a disclaimer provision in your estate plan.
When banks can't give you the funds you need, look to commercial finance companies for help.
Mixing business and pleasure can pay off.
Score great deals with the best-kept travel secrets around.
Forget big marketing budgets--it's time to think outside the (cereal) box.
Stock options can stay off your balance sheet--for now.
The cost of phishing, consumer attitudes toward marketing and more
Health insurance scams target entrepreneurs.
Mutual funds are paying the price, but will you get your fair share?
Wacky marketing moves put these businesses on the map.
Saucy shirts are a smart--and hot--statement.
Former couch potatoes are jumping on a new trend: interactive video games.
A new domain could mean the dawn of a new mobile age.
Walk a mile in your employees' shoes--you could learn a lot.
Economic crises are trickling down to entrepreneurs. How are they fighting back?
Wayne Samiere, 42, founder of Honolulu Fish Co. in Honolulu
A hot spot that goes where you go
There's plenty of elbow room in these cargo-friendly minivans.
Think another woman is out to get you? Here's how to watch your back.
Thanks to the spread of Bluetooth, now your business can be as wireless as you want it to be.
Now you can hand off cellular calls to VoIP and save big on roaming and long-distance charges.
Looks like the economy is finally growing--and guess what's leading the way?
One-size-fits all adapters and a super smart phone
Do-it-yourself marketing materials, remote support and more
Selling on eBay can help you grow your business, but is this site the right marketplace for you?
DVD burning, digital password storage and more
Sending photos by mobile phone is getting easier.
If Wi-Fi "cold spots" are leaving you in the lurch, try these solutions.