Inside the September 2004 Issue
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Features

Race to the Top

Ask not what the presidential candidates can do for you--ask what they can do for your business. We look at the issues shaping President Bush's and Senator Kerry's entrepreneurial agendas.

Lights, Camera, Action!

Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.

Great Expectations

Think your business technology is all that and a bag of microchips? Well, it's not. Chances are, you need an upgrade. Here's a preview of the technologies that will change the way your company works.

Columns

Be Your Own Boss Features

Clutter Busters

From closets to cabinets to garages, Americans' clutter is piling up like never before. Find out how you can clean up in this growing industry.
Be Your Own Boss Features

The Right Stuff

Are you franchisee material? Take a look at yourself from a franchisor's point of view, and see how you measure up.
Biz 101

Take Me to Your Leader

Do you have what it takes to run a company?
Biz 101

Projecting Your Startup Costs

Get real when it comes to accurately figuring out just what it'll cost you to get your business off the ground.
Biz 101

Tech Tools

The winner of our tech makeover from Interland, Sprint and IBM learns how upgrading can pay off.
Biz 101

Balancing Act

Your business' success depends on working to attract new customers--while still keeping existing clients happy.
Innovations

Recipe for Success

Smart partnering can transform a lone inventor into a market force.
Opportunities

What's New 09/04

Garage refurbishing and franchising 101
Opportunities

High on Life

Genuine enthusiasm translates to good business in any language.
Opportunities

Playing Cupid

These matchmaking sisters aim to give busy singles a fast--and fun--way to date.
Smart Ideas

Smart Ideas 09/04

Asian-inspired children's clothing, fine art marketing materials and more
Success Coach

Kick Back and Relax

If you think free time is a luxury you can't afford, think again--relaxation is essential to your startup's success.
Whats Your Problem

More Than a Sitter

What to know before starting a child-care business
Almost Famous

Making Waves

For the brothers who made the fish taco a million-dollar industry, it's all relative.
Editors Note

Keep Your Cool

Feedback

Feedback 09/04

Letters from our readers
Resources

Resources 09/04

Web sites, organizations, events and more to grow your business
Legal

Illicit Affairs?

If you do business overseas, be certain your "administrative fees" aren't really illegal bribes.
Management Buzz

Management Buzz 09/04

Check your spelling, pay equity and more
Real Deal

Speak Up

Hate to negotiate? That's still no excuse to avoid learning this skill.
Smart Moves

Flaw and Order

Are you apt to make mistakes? You're not alone. Find out how to avoid these 8 common pitfalls.
Staff Smarts

Separation Anxiety

Don't worry if you have an employee who's not a team player--it is possible to deal with loners in a way that makes everyone happy.
A+ Ads

Required Reading

Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?
Ask the Expert

Survey Says . . .

Market research on the cheap is just a click away.
Marketing Buzz

Marketing Buzz 09/04

Proposal writing tips, advertising in blogs and more
Net Sales

In Hot Water?

Take a closer look at your marketing materials, or you may get burned.
Retail Register

Bull in a China Shop?

If that's how parents feel bringing kids into your store, they'll pass you by.
Sales Force

Green With Envy?

Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
Sales Success

Big Deal

Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
Tactics

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.
Dollar Signs

Relief Valve?

Done right, a private investment in public equity, or PIPE, could bring your business much-needed cash.
Funds

Way to Grow

A computer model picks this fund's winners.
Insurance

On the Disabled List?

Save employees (and your business) a world of hurt with disability insurance.
Money Buzz

Money Buzz 09/04

Deducting business lunches, investing help from your computer and more
Personal Finance

Don't Go Long

For fixed-income investors, low interest rates make short-term CDs the best choice.
Raising Money

Paying Your Dues

If you're looking for investor money, brace yourself for a rigorous due-diligence process.
Tax Talk

Getting Their Slice

Save money, and keep employees happy with stock ownership plans.
Biz Travel

It's a Chic Thing

Boutique hotel chains are going strong with cheap, stylish offerings.
Books

Work, Interrupted

Think work distractions are a pain? Top CEOs tend to disagree.
Capitol Issues

Hunting Season

Feds try to protect the little guy from payroll tax predators.
It Figures

It Figures 09/04

Eating out, looking to China and more
Smarts Features

Domestic Dispute

The debate over benefits for same-sex couples heats up.
Smarts Features

In the "No"

Pessimistic employees may not be so bad for your business after all.
Smarts Features

On the Rise

What will expected interest-rate hikes mean to you?
Smarts Features

Will Power

What would you do if you suddenly inherited a business?
Smarts Features

What's in a Name?

A lot, if you're talking about the .mail domain--it could make sending legit e-mail ads easier.
Smarts Features

I'm Game

What hot, new pastime is inspiring entrepreneurs to launch businesses?
Smarts Features

Heart of Gold

Nonprofits are reaping the rewards of starting for-profit ventures.
Snapshot

Snapshot 09/04

Jeff Jonas, 40, founder of SRD in Las Vegas
Tech Toy

Small Wonder

A camera that fits nicely in your wallet
Wheels

Raise the Roof

These models give you good reasons to drive around with the top down.
Women

Novel Ideas

Two entrepreneurs write books about their experiences--and learn something in the process.
Buyers Guide

Picture Perfect

In the market for a digital camera for your business? Keep your eyes peeled for these features.
Connections

Three's Company

American carriers are finally bringing 3G cellular service to a phone near you.
Digital Edge

Infectious Agents

A growing number of uninvited guests are pushing their way onto your PCs. Here are the latest antidotes.
Gear

Gear 09/04

The ultimate in slim notebooks and PDAs
Hot Disks

Hot Disks 09/04

Hard disk searches, voice-activated dialing and more
Net Profits

Double Play

Could sending a paper catalog to customers boost your e-commerce business?
Tech Buzz

Tech Buzz 09/04

Caring for disks, renewing anti-virus software and more
Wireless

BlackBerry Harvest

Mobile warriors will benefit from new products utilizing this wireless technology.
Wireless

In the Book?

A "white pages" for mobile phone users is on its way.
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