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Inside the September 2004 Issue

Features

Race to the Top

Ask not what the presidential candidates can do for you--ask what they can do for your business. We look at the issues shaping President Bush's and Senator Kerry's entrepreneurial agendas.

Great Expectations

Think your business technology is all that and a bag of microchips? Well, it's not. Chances are, you need an upgrade. Here's a preview of the technologies that will change the way your company works.

Lights, Camera, Action!

Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.

Columns

Be Your Own Boss Features
Are you franchisee material? Take a look at yourself from a franchisor's point of view, and see how you measure up.
Be Your Own Boss Features
From closets to cabinets to garages, Americans' clutter is piling up like never before. Find out how you can clean up in this growing industry.
Biz 101
Your business' success depends on working to attract new customers--while still keeping existing clients happy.
Biz 101
The winner of our tech makeover from Interland, Sprint and IBM learns how upgrading can pay off.
Biz 101
Get real when it comes to accurately figuring out just what it'll cost you to get your business off the ground.
Biz 101
Do you have what it takes to run a company?
Innovations
Smart partnering can transform a lone inventor into a market force.
Opportunities
These matchmaking sisters aim to give busy singles a fast--and fun--way to date.
Opportunities
Genuine enthusiasm translates to good business in any language.
Opportunities
Garage refurbishing and franchising 101
Smart Ideas
Asian-inspired children's clothing, fine art marketing materials and more
Success Coach
If you think free time is a luxury you can't afford, think again--relaxation is essential to your startup's success.
Whats Your Problem
What to know before starting a child-care business
Almost Famous
For the brothers who made the fish taco a million-dollar industry, it's all relative.
Editors Note
Feedback
Letters from our readers
Resources
Web sites, organizations, events and more to grow your business
Legal
If you do business overseas, be certain your "administrative fees" aren't really illegal bribes.
Management Buzz
Check your spelling, pay equity and more
Real Deal
Hate to negotiate? That's still no excuse to avoid learning this skill.
Smart Moves
Are you apt to make mistakes? You're not alone. Find out how to avoid these 8 common pitfalls.
Staff Smarts
Don't worry if you have an employee who's not a team player--it is possible to deal with loners in a way that makes everyone happy.
A+ Ads
Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?
Ask the Expert
Market research on the cheap is just a click away.
Marketing Buzz
Proposal writing tips, advertising in blogs and more
Net Sales
Take a closer look at your marketing materials, or you may get burned.
Retail Register
If that's how parents feel bringing kids into your store, they'll pass you by.
Sales Force
Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
Sales Success
Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
Tactics
A "hands-on" approach to marketing your product could be just the thing to win customers.
Dollar Signs
Done right, a private investment in public equity, or PIPE, could bring your business much-needed cash.
Funds
A computer model picks this fund's winners.
Insurance
Save employees (and your business) a world of hurt with disability insurance.
Money Buzz
Deducting business lunches, investing help from your computer and more
Personal Finance
For fixed-income investors, low interest rates make short-term CDs the best choice.
Raising Money
If you're looking for investor money, brace yourself for a rigorous due-diligence process.
Tax Talk
Save money, and keep employees happy with stock ownership plans.
Biz Travel
Boutique hotel chains are going strong with cheap, stylish offerings.
Books
Think work distractions are a pain? Top CEOs tend to disagree.
Capitol Issues
Feds try to protect the little guy from payroll tax predators.
It Figures
Eating out, looking to China and more
Smarts Features
Nonprofits are reaping the rewards of starting for-profit ventures.
Smarts Features
What hot, new pastime is inspiring entrepreneurs to launch businesses?
Smarts Features
A lot, if you're talking about the .mail domain--it could make sending legit e-mail ads easier.
Smarts Features
What would you do if you suddenly inherited a business?
Smarts Features
What will expected interest-rate hikes mean to you?
Smarts Features
Pessimistic employees may not be so bad for your business after all.
Smarts Features
The debate over benefits for same-sex couples heats up.
Snapshot
Jeff Jonas, 40, founder of SRD in Las Vegas
Tech Toy
A camera that fits nicely in your wallet
Wheels
These models give you good reasons to drive around with the top down.
Women
Two entrepreneurs write books about their experiences--and learn something in the process.
Buyers Guide
In the market for a digital camera for your business? Keep your eyes peeled for these features.
Connections
American carriers are finally bringing 3G cellular service to a phone near you.
Digital Edge
A growing number of uninvited guests are pushing their way onto your PCs. Here are the latest antidotes.
Gear
The ultimate in slim notebooks and PDAs
Hot Disks
Hard disk searches, voice-activated dialing and more
Net Profits
Could sending a paper catalog to customers boost your e-commerce business?
Tech Buzz
Caring for disks, renewing anti-virus software and more
Wireless
A "white pages" for mobile phone users is on its way.
Wireless
Mobile warriors will benefit from new products utilizing this wireless technology.
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