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Inside the January 2005 Issue

Features

26th Annual Franchise 500

Who hit #1 in our Franchise 500 this year? Read on to find out.

Word on the Street

Scandal-ridden investment houses are leaving gaps in the financial market, and savvy entrepreneurs are jumping at the chance to fill them. How will this trend shape the new face of Wall Street?

It's All in Your Head

Feeling optimistic or pessimistic about the state of the economy? Uncertain times like these can really mess with your mind. Here's what other entrepreneurs are doing to keep it together--and keep moving ahead.

Columns

Franchise 500
Who hit #1 in our Franchise 500 this year? Read on to find out.
Franchise 500
What's it really like to buy a franchise? One entrepreneur dishes up all the details of her journey to open a Cold Stone Creamery.
Franchise 500
What's it really like to buy a franchise? One entrepreneur dishes up all the details of her journey to open a Cold Stone Creamery.
Franchise 500
Wondering what everyone will be crazy about in the coming year? Take a sneak peek at the hottest franchising trends for 2005.
Franchise 500
Wondering what everyone will be crazy about in the coming year? Take a sneak peek at the hottest franchising trends for 2005.
Franchise 500
Some things just say "America," like baseball, apple pie and . . . franchises. Here are 5 big ways franchising has affected our nation.
Franchise 500
Some things just say "America," like baseball, apple pie and . . . franchises. Here are 5 big ways franchising has affected our nation.
Franchise 500
Think owning and operating is the only way to get involved in a franchise? Well, we can think of 5 strategies you can use to play the franchising game. Read on to find the one that fits you best.
Franchise 500
Think owning and operating is the only way to get involved in a franchise? Well, we can think of 5 strategies you can use to play the franchising game. Read on to find the one that fits you best.
Franchise 500
Subway takes the title of the #1 franchise for the 13th time. So what's it really like to wear the crown?
Franchise 500
Subway takes the title of the #1 franchise for the 13th time. So what's it really like to wear the crown?
Franchise 500
You've decided to buy a franchise. Now comes the real choice--which one? We'll help you narrow down the menu so you can have it your way.
Franchise 500
You've decided to buy a franchise. Now comes the real choice--which one? We'll help you narrow down the menu so you can have it your way.
Almost Famous
Challenging the industry standard of costly cosmetics, e.l.f. says, "The buck stops here."
Editors Note
Feedback
Resources
Websites, organizations, events and more to grow your business
Legal
You can shield your trade name from being ripped off by a larger company--if it's distinctive enough.
Management Buzz
Keep up to do with COBRA, stop fearing exporting and more
Real Deal
Prepare for litigation with these weapons of mass discussion.
Smart Moves
How flat is too flat when it comes to management? You'd better find out before it's too late.
Staff Smarts
Peer-to-peer interviews give you a closer look at how prospective employees will get along with your staff--but be careful whom you introduce them to.
Ad Wisdom
What the AFLAC duck can teach you about getting your message into the minds of prospects
Ask the Expert
Where to spend your marketing dollars when a product isn't selling
Marketing Buzz
Partnering with the big guys, Yellow Page searches and more
Net Sales
Are you missing out on this simple, inexpensive marketing tool?
Retail Register
A new concept in retail is popping up all over.
Sales Force
Think client testimonials are just icing on the cake? Think again. Case studies can be powerful sales vehicles for your company.
Sales Success
Learning to see "no" as valuable feedback can take your sales efforts to the next level.
Tactics
To get the attention of multitasking consumers, position your ad message in multiple media.
Dollar Signs
Reap rewards automatically when you use credit--or debit--cards to pay recurring bills.
Funds
A lesson in eggs, baskets and diversification
Insurance
Get more from your insurance company than just coverage.
Money Buzz
The American dream, losing on outsourcing and more
Personal Finance
If you're looking for cash to buy a house, your retirement account could open the door.
Raising Money
Need cash to develop your latest high-tech product? There's probably an SBIR grant for you.
Tax Talk
Health-care accounts with tax benefits
Biz Travel
You can keep hotel costs down--if you know what to look for.
Books
No more Mr. Nice Guy. If you want to stay competitive, you've got to play hardball.
Capitol Issues
What does Congress have in mind for 2005? Go back to the future to find out.
It Figures
Entrepreneurial cities, hiring plans and more
Smarts Features
"Next-generation CIOs" offer more than just tech advice.
Smarts Features
Learn how to get around potential problems.
Smarts Features
Innovative alternatives to the old qwerty keyboard
Smarts Features
Cash-strapped cities use entrepreneurs' property to lure big businesses.
Smarts Features
Everyone's mad about premium jeans--and entrepreneurs are making crazy profits.
Smarts Features
How President Bush's second term agenda will affect you
Smarts Features
When encouraging healthy living, you've got to walk the walk.
Smarts Features
The luxury RV market is revved up and rarin' to go. Ready to jump aboard?
Smarts Features
What lion tamers teach us about team management
Snapshot
Rosie Herman, 42, founder of One Minute Manicure in Houston
Wheels
Station wagons aren't just for families anymore. They're making a comeback--and packing a serious punch.
Women
Women-specific conferences have a lot to offer.
Buyers Guide
Is it time to combine your voice and data networks? We've got the latest buzz on IP-PBX phone systems.
Connections
Don't look now--you may soon be able to have all types of messages coming into a single inbox.
Digital Edge
Don't want to stick with Microsoft's default browser applications? Here's how to explore your options.
Gear
Internet sharing solutions and handheld PCs
Hot Disks
Digital sketch pad, personalized fonts and more
Net Profits
Will listing your products on comparison-shopping sites boost business?
Tech Buzz
Desktop search systems, the new generation Apple and more
Wireless
Wireless jacks are the "in" thing for networking.
Wireless
Wireless routers have the size advantage.
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