Inside the May 2005 Issue
Features
What Lies Beneath
Today's consumers no longer fit into yesterday's molds. Here's how to get a grip on the new demographics--and get inside your customers' heads.
The Right Stuff
Race ahead of the competition with the smartest software to help build and better your business.
Columns
Be Your Own Boss Features
Ready to start an eBay business? These 5 simple steps will get you on your way.
Biz 101
Is it ever too early to plan? Give your startup an edge by mapping the next 10 years now.
Biz 101
Ensure maximum exposure for your new product or service by becoming a public speaker.
Biz 101
Products that make life easier are all the rage. Your next big business idea may be making a good, everyday item great.
Biz U
Entrepreneurship floors in universities let students live their businesses 24/7.
Innovations
How one former veterinarian wowed major pet-product retailers--and got her invention on their shelves
Opportunities
A staffing franchisee carves a new niche in showbiz--and finds fame in his own right.
Success Coach
How to be the entrepreneur everyone wants to do business with
Whats Your Problem
Following these four tips can help spouses run a business without ruining their marriage.
Forward Features
The VC industry is fattening up again--but what does this mean for your business?
Forward Features
If you're asking employees to manage their own benefits, you could be asking for trouble.
Forward Features
Will PC-makers' move into home electronics leave thin support for your business PCs?
Forward Snapshot
A gritty novel takes a former drug dealer from prison to her own publishing business.
Seen and Heard
Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
Wheels
You call it Jaguar; I call it Lincoln . . . How to choose between automotive cousins
Women
Negotiating can be difficult, but sharpening your skills in advance will put you on top.
Almost Famous
One man's local e-mail list becomes a community marketplace and information treasure trove.
Editors Note
Don't ruin your reputation--provide top-notch customer service to help your business thrive.
Lead Snapshot
A stash of fresh ideas always comes in handy for a resourceful entrepreneur.
Smart Moves
Need a fresh perspective on projects, markets and more? Chances are, the answers you need are right under your roof.
Staff Smarts
Corporate refugees can be a boon to a small business--as long as you both know what to expect before jumping in.
Dollar Signs
If your industry's facing consolidation, forming your own holding company may keep your business from getting swept up by the big guys.
Money Snapshot
FrogPad uses vendor relationships to jump-start its financial success.
Personal Finance
Insurance companies are offering plans that move beyond traditional long-term care. But do they really protect your assets?
Raising Money
When risks are high and cash needs are immediate, a convertible bridge note provides a solution everyone can live with.
Net Sales
Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
Sales Success
Price is often the first thing on your customers' minds--so you need to think about it, too. Name your best price with these key strategies.
Sell Snapshot
A handbag creator uses home parties to reach multimillion-dollar sales.
Tactics
Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Connections
Is your cell phone passing the test? Smartphones are the latest, greatest, all-in-one gadgets--and they're only getting better.
Digital Edge
The features and the size will get you on the thin-and-light laptop bandwagon.
Net Profits
Ethnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?
Tech Snapshot
Not afraid to ask for advice, this self-starter is already making waves in the IT field.
Magazine Resources
