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Inside the May 2005 Issue


What Lies Beneath

Today's consumers no longer fit into yesterday's molds. Here's how to get a grip on the new demographics--and get inside your customers' heads.

The Right Stuff

Race ahead of the competition with the smartest software to help build and better your business.

Living the Dream

Small businesses make big impacts when they keep innovation in mind.


Be Your Own Boss Features
We name the top 50 new franchises for 2005.
Be Your Own Boss Features
Ready to start an eBay business? These 5 simple steps will get you on your way.
Biz 101
Is it ever too early to plan? Give your startup an edge by mapping the next 10 years now.
Biz 101
Ensure maximum exposure for your new product or service by becoming a public speaker.
Biz 101
We take one final look at our "Biz 101" tech makeover winner.
Biz 101
Products that make life easier are all the rage. Your next big business idea may be making a good, everyday item great.
Biz U
Entrepreneurship floors in universities let students live their businesses 24/7.
How one former veterinarian wowed major pet-product retailers--and got her invention on their shelves
American Idol's got nothin' on this franchise.
A staffing franchisee carves a new niche in showbiz--and finds fame in his own right.
This golf lover chose a franchise that fit him to a tee.
Smart Ideas
Mommy-and-me outings, per-call talent reps and more
Success Coach
How to be the entrepreneur everyone wants to do business with
Whats Your Problem
Following these four tips can help spouses run a business without ruining their marriage.
Biz Travel
Get downtown from New York City's airports in a jiffy.
Make sense of the global economy by riding the coattails of a T-shirt.
Capitol Issues
New food and disability rules pose challenges for small business.
Forward Features
The VC industry is fattening up again--but what does this mean for your business?
Forward Features
If you're asking employees to manage their own benefits, you could be asking for trouble.
Forward Features
Entrepreneurs develop new ways to treat Alzheimer's.
Forward Features
Old software draining your IT budget? Here's how to clean up.
Forward Features
A poker pro's tips on playing your cards right in business
Forward Features
Chinese investment is starting to pour into the West.
Forward Features
The issue of firearms in the workplace heats up.
Forward Features
Former pitcher's advice is a hit with entrepreneurs.
Forward Features
Will PC-makers' move into home electronics leave thin support for your business PCs?
Forward Features
Checking up on the progress of an up-and-coming trend
Forward Snapshot
A gritty novel takes a former drug dealer from prison to her own publishing business.
It Figures
Business stress, revenue gains and more
Seen and Heard
Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
Tech Toy
Who says your computer can't be functional and funky?
You call it Jaguar; I call it Lincoln . . . How to choose between automotive cousins
Negotiating can be difficult, but sharpening your skills in advance will put you on top.
Almost Famous
One man's local e-mail list becomes a community marketplace and information treasure trove.
Editors Note
Don't ruin your reputation--provide top-notch customer service to help your business thrive.
Websites, organizations, events and more to grow your business
Lead Buzz
A "booming" workforce, the importance of "vision" and more
Lead Snapshot
A stash of fresh ideas always comes in handy for a resourceful entrepreneur.
Who's liable for injuries to a company athletic team?
Real Deal
An agenda lets you negotiate with confidence.
Smart Moves
Need a fresh perspective on projects, markets and more? Chances are, the answers you need are right under your roof.
Staff Smarts
Corporate refugees can be a boon to a small business--as long as you both know what to expect before jumping in.
Dollar Signs
If your industry's facing consolidation, forming your own holding company may keep your business from getting swept up by the big guys.
Long-term investors are setting sights on China.
Shield your business from stormy weather.
Money Buzz
Male vs. female startup costs, smaller workforce=larger income and more
Money Snapshot
FrogPad uses vendor relationships to jump-start its financial success.
Personal Finance
Insurance companies are offering plans that move beyond traditional long-term care. But do they really protect your assets?
Raising Money
When risks are high and cash needs are immediate, a convertible bridge note provides a solution everyone can live with.
Tax Talk
U.S. manufacturers and producers get a break under a new tax law.
Ad Wisdom
The most effective ad copywriting gets right to the point.
Cultivate new business by tending to your customers.
Net Sales
Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
Retail Register
Quick--add urgency to your marketing, and watch your sales take off.
Sales Success
Price is often the first thing on your customers' minds--so you need to think about it, too. Name your best price with these key strategies.
Sell Buzz
Measuring marketing success, smart giveaways and more
Sell Snapshot
A handbag creator uses home parties to reach multimillion-dollar sales.
Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Buyers Guide
The latest crop of workgroup copiers have more features than ever.
Is your cell phone passing the test? Smartphones are the latest, greatest, all-in-one gadgets--and they're only getting better.
Digital Edge
The features and the size will get you on the thin-and-light laptop bandwagon.
Editors Picks
Printers for small offices and internet security
Reviews of the latest tech gadgets and goodies
Net Profits
Ethnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?
Tech Buzz
Double-layer CD storage, new e-mail options and more
Tech Snapshot
Not afraid to ask for advice, this self-starter is already making waves in the IT field.
Mini-keyboard options for thumbs tired of texting
Now Mac users have hot spots, too
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