Inside the December 2009 Issue
Features
10 (and 1/2) Trends to Watch
Sure you'd expect business opportunities to abound in fields such as green power, education and the aging population.
Editor's Note: Why Entrepreneurs Own 2010
Entrepreneurs have long anchored the economy of this country.
When the Little Guy Goes Big
Turning a small business into a franchise can look like a good idea in this economy. Here's how to figure out if it actually is.
Jargon
The new lingo you need to communicate in our ever-changing small-business world.
The Entrepreneur Economy
While the corporate world struggles to find its footing, entrepreneurs are stepping up with new ideas.
Work Less (It's Good for Business)
Doctors told Brett Schklar to slow down--or else. That's when he started his own company and learned that paying more attention to life off the job made him much better on it.
How Twitter is Revolutionizing Business
The buzzed-about social media platform presents a direct channel to customers, a launching pad for new projects and a sounding board for innovation.
Columns
Employee X vs. Employer X
It's evaluation season--does any topic spark more debate between employees and managers?
Opportunities
How one man's half decorated house led to a holiday business that's now surging.
Personal Finance
In the spirit of the season, our gift to you: 4 ways to give a little--and get a little back.
Sales Talk
4 ways to build your reputation and expand your network--without business cards.
Going Forward
What if there was a service to match rabid sports fans with home owners across the country?
Going Forward
Planning a convention or meeting in these post-AIG times.
Going Forward
Cars with four doors and racecar DNA are the rage among high-end automakers.
Money
To reinvent direct mail, Zumbox brought in a veteran who delivered $8 million in big-name investment.
Money
ARC loans are only available to businesses that meet very strict criteria.
Start It Up
A Palo Alto company found a new way to raise venture capital: Get married.
Start It Up
Long walks in high heels inspired two women to create something easier on the feet--with a little help from their university.
Start It Up
It's not all bad news on the financing front. Here are the top trends for 2010 and how to make the most of them.
Tech
An iPhone app that'll let you write and edit Word documents and Excel spreadsheets, plus Android smartphones.
Tech
Study shows small businesses plan to keep spending on hardware and software.
Tech
Skype lets you call, instant message, video call and conference with one piece of software at essentially no cost.
Web
Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site.
Web
Online video is easy and inexpensive. Use it to get the word out.
Web
Good content converts prospects into leads. Here are 5 ways to turn visitors into customers.
Web
Mashable.com went from social media tracker to sensation in its own right.






