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Inside the Spring 2004 Issue

Features

Low Commotion

Looking for a low-cost franchise? It's your lucky day: You've got 200+ to choose from.

Full Dream Ahead

Two motivational authors reveal the three secrets to making your entrepreneurial dreams a reality.

How the Rookie Crumbles

Is your business off to a crummy start? Learn how facing your faults can put your business on a solid foundation.

All That Glitters

It's easy to be blinded by all the tempting opportunities out there. Keep these points in mind while doing your research, and you'll be sure to strike franchise gold.

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.

Never Fear

On the verge of starting your own business, but too chicken to step off the edge? If these entrepreneurs could take the plunge during uncertain times and still succeed, imagine how well you can do in today's brighter economy.

Columns

Back Page
It takes more than just research to build a business. You must listen to your gut, too.
Biz 101
These entrepreneurs have made it big with an oddly brilliant idea.
Biz 101
Find out which cost-cutting ideas will help your business-and which will hurt it.
Biz 101
Do you know what banks look for when lending to entrepreneurs? If not, then it's time you learned the "five C's."
House Calls
Publishing your own book is great way to publicize and promote your business.
House Calls
Teaching a class can be a great way to get your business name out there for less-if you've got the right approach.
Innovations
Exhibiting at a trade show or fair can make your new product unforgettable-if you do it right.
Kiosks
Impulse buyers are a boon to business. Find out who they are and how to reel them in.
Opportunities
Starting a business becomes an art form for one franchisee.
Opportunities
Travel web site aims to bring tourists and locals together.
Opportunities
Looking for the key to happiness? This pair found it in a locksmith business.
Power Tools
Ready to outfit your home office with the tech essentials? Here's what you need.
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