Book Yourself Solid:
The Art And Science Of Sales
Sales used to be a distinct role played only by a single department within a business organization. With the rise of entrepreneurship, omnipresence of social media, and increasingly multifaceted, cross-departmental responsibilities of employees working in small businesses, almost all of us are now in sales. Come learn how you can build a sharp, sales-minded culture across all employee levels, whether it's to help you pitch your company to a VC, persuade your product development team to take a new approach, or assist team members in communicating your company's mission from the inside out.Discover the insights you need to:
- Develop your personal brand so you decide how you're known
- Get hired by only the most ideal clients so you fall in love with marketing and selling
- Talk about what you do in a clear and captivating way
- Build trust and credibility so people are instantly attracted to you
- Develop your sales cycle so clients hire you fast and furiously
- Master simple selling with confidence
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Sales strategist Michael Port will open the event, showing you how to build a solid foundation with clients to earn their business. You'll learn how to use a simple, four-part formula to create a self-perpetuating sales system for your company. With the fundamentals down, we'll open the discussion to our entire panel and explore bold new approaches to the art of selling in any arena. Bring your questions and join in the discussion with leading-edge thinkers in the business community.
Special Projects Director at Entrepreneur.com
Entrepreneur.com's special projects director will moderate the forum event, bringing her own unique perspective to the discussion and delving into opportunities and questions voiced by small-business owners when growing their companies.
Business Author, Professional Speaker and Entrepreneur
Michael Port is the New York Times best-selling author of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Thing Big Manifesto. He is also the creator of the 4-Part Sales Formula for simple selling to book business.
Marketing and Social Media Strategist
Joanna is Chief Marketing Officer at Seattle-based BigDoor, a customer loyalty technology startup. She is also a social-media enthusiast and frequent conference speaker on topics ranging from performance marketing, inbound marketing, data analysis and retention programs.
PhD, ACC, BCC and Certified Internet Marketing Coach
Ana specializes in working with consultants who are great at what they do but want to master new strategies for marketing their businesses online. Her academic background is in psychology, having earned a doctoral degree and two masters in psychotherapy. Her experience in academia taught her how to use metaphors and imagery to explain complex concepts in a simple and understandable way. As a marketing coach, she helps service-based professionals get more clients with ease.
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Event Schedule & Location
AddressHyatt Regency Miami
400 SE Second Ave
Miami, FL 33131