Book Yourself Solid:

The Art And Science Of Sales

Sales used to be a distinct role played only by a single department within a business organization. With the rise of entrepreneurship, omnipresence of social media, and increasingly multifaceted, cross-departmental responsibilities of employees working in small businesses, almost all of us are now in sales. Come learn how you can build a sharp, sales-minded culture across all employee levels, whether it's to help you pitch your company to a VC, persuade your product development team to take a new approach, or assist team members in communicating your company's mission from the inside out.

Discover the insights you need to:
  • Develop your personal brand so you decide how you're known
  • Get hired by only the most ideal clients so you fall in love with marketing and selling
  • Talk about what you do in a clear and captivating way
  • Build trust and credibility so people are instantly attracted to you
  • Develop your sales cycle so clients hire you fast and furiously
  • Master simple selling with confidence

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For This Free Event

THOUGHT LEADERS
PANEL MEMBERS

Sales strategist Michael Port will open the event, showing you how to build a solid foundation with clients to earn their business. You'll learn how to use a simple, four-part formula to create a self-perpetuating sales system for your company. With the fundamentals down, we'll open the discussion to our entire panel and explore bold new approaches to the art of selling in any arena. Bring your questions and join in the discussion with leading-edge thinkers in the business community.

MODERATOR

Amy Cosper

Ray Hennessey

Editorial Director at Entrepreneur.com

Ray will bring his own unique perspective to the discussion and delve into opportunities and questions voiced by small-business owners when growing their companies.

Michael Port

Michael Port

Business Author, Professional Speaker and Entrepreneur

Michael Port is the New York Times best-selling author of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Thing Big Manifesto. He is also the creator of the 4-Part Sales Formula for simple selling to book business.

Jen Laflam

Jen Laflam

Owner of JTL Media

Jen is a revenue driver with 20 years of experience working with small and mid-sized businesses.  Owner of JTL Media and business developer for Fruition, her mission is to improve clients' sales through the development of multimedia content, SEO, website design, content marketing and lead generation—all of which begins with sales strategy. Jen was responsible for five print and online publishing launches as well as a magazine and data division turnaround.

Melanie Spring

Melanie Spring

Entrepreneur and Brand Strategist

As the Chief Inspiration Officer of Sisarina, a DC-based branding firm, Melanie built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around her brand, Melanie teaches businesses and non-profits how to rock their brand. She recently toured the US on the Live Your Brand Tour collecting stories from businesses living their brand.

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Event Schedule & Location

Schedule

8:00 AM
Registration and Continental Breakfast
8:45 AM
Welcome and Introduction with Entrepreneur.com
Editor Ray Hennessey
9:00 AM
Book Yourself Solid with Michael Port
10:00 AM
Networking Break
10:30 AM
Panel Discussion moderated by Ray Hennessey,
featuring Michael Port, Melanie Spring and Jen Laflam
11:30 AM
Q&A, Giveaway and Closing Comments
Noon
Event Conclusion

Address

Sheraton National
900 South Orme Street
Arlington, VA 22204

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For This Free Event
Hosted by Entrepreneur Expo