ALL FIRED UP: HOW TO IGNITE YOUR AUDIENCE AND YOUR BRAND
Come see how you can let your message burn brightly and be a beacon in the night to the best audience you could ever hope to earn—by being unpopular. Why? We’re attracted to people (and businesses) with unique viewpoints and personalities. The unpopular people. The ones who aren’t afraid to have an opinion, knowing full well that some people won’t like it. But those who DO like it will come and sit a spell. And in the process, they’ll open their hearts, minds, and in many cases, wallets, just to sit next to your brand of fire. That’s the making of a powerful, unpopular brand—and straight-talking keynote Erika Napoletano will show you how to build one.
Learn how to identify, build and nurture your brand’s distinct personality by knowing:
- Why your brand may be stuck
- The three things every inspired brand does (and what yours might be missing)
- The difference between UNpopular and UNlikable
- The one reason we’re all in business (and it’s not what you think)
- How to combat fear and use it to your advantage
Following Erika’s insights, we’ll launch into a panel discussion where you’ll be able to learn more ideas for building a sought-after brand from industry experts.
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Brand Strategist, Author and EntrepreneurWhile Forbes encourages folks to think of Erika as “a redheaded, tattooed Tina Fey with a special weakness for four letter words,” it’s not all funny business. Erika is an award-winning, twice-published author, including The Power of Unpopular, a current columnist for American Express OPEN Forum and former columnist for Entrepreneur magazine, an acclaimed speaker from TEDxBoulder 2012, and speaks at events all over the world on the inherent power of truth in business…or as she refers to it, the power of unpopularity. Learn more about her at erikanapoletano.com.
WINNING STRATEGIES PANEL MEMBERS
Inbound Marketing Evangelist at HubSpotLaura Fitton co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.
Vice President at LightbankRyan focuses on investments in enterprise software and tech-enabled services at venture capital firm Lightbank. He previously sourced and led deals to close at Hyde Park Venture Partners and was an associate at Techstars, where he ran program operations and prepared companies for future financing rounds. Before landing in Chicago, Ryan was in business development at Tapjoy, working closely with Facebook on the initial sponsored stories concept. He got most of his training from his early years at Accenture designing and implementing backend solutions for Fortune 50 clients.
Editor in Chief of Entrepreneur MagazineEntrepreneur's magazine’s editor in chief will moderate the forum event, bringing her own unique perspective to the mix and delving into hot issues, opportunities and questions voiced by small-business owners when breaking new ground with their companies. Bring your questions and get in on the conversation at the Q&A portion of the event.
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Event Schedule & Location
featuring Erika Napoletano and Sally Outlaw
9300 Bryn Mawr Avenue