ALL FIRED UP: HOW TO IGNITE YOUR AUDIENCE AND YOUR BRAND

Come see how you can let your message burn brightly and be a beacon in the night to the best audience you could ever hope to earn—by being unpopular. Why? We’re attracted to people (and businesses) with unique viewpoints and personalities. The unpopular people. The ones who aren’t afraid to have an opinion, knowing full well that some people won’t like it. But those who DO like it will come and sit a spell. And in the process, they’ll open their hearts, minds, and in many cases, wallets, just to sit next to your brand of fire. That’s the making of a powerful, unpopular brand—and straight-talking keynote Erika Napoletano will show you how to build one.

Learn how to identify, build and nurture your brand’s distinct personality by knowing:

  • Why your brand may be stuck
  • The three things every inspired brand does (and what yours might be missing)
  • The difference between UNpopular and UNlikable
  • The one reason we’re all in business (and it’s not what you think)
  • How to combat fear and use it to your advantage

Following Erika’s insights, we’ll launch into a panel discussion where you’ll be able to learn more ideas for building a sought-after brand from industry experts.

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KEYNOTE SPEAKER

Erika Napoletano

Erika Napoletano

Brand Strategist, Author and Entrepreneur
While Forbes encourages folks to think of Erika as “a redheaded, tattooed Tina Fey with a special weakness for four letter words,” it’s not all funny business. Erika is an award-winning, twice-published author, including The Power of Unpopular, a current columnist for American Express OPEN Forum and former columnist for Entrepreneur magazine, an acclaimed speaker from TEDxBoulder 2012, and speaks at events all over the world on the inherent power of truth in business…or as she refers to it, the power of unpopularity. Learn more about her at erikanapoletano.com.

WINNING STRATEGIES PANEL MEMBERS

Laura Fitton

Laura Fitton

Inbound Marketing Evangelist at HubSpot
Laura Fitton co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.
Ryan Fukushima

Ryan Fukushima

Vice President at Lightbank
Ryan focuses on investments in enterprise software and tech-enabled services at venture capital firm Lightbank. He previously sourced and led deals to close at Hyde Park Venture Partners and was an associate at Techstars, where he ran program operations and prepared companies for future financing rounds. Before landing in Chicago, Ryan was in business development at Tapjoy, working closely with Facebook on the initial sponsored stories concept. He got most of his training from his early years at Accenture designing and implementing backend solutions for Fortune 50 clients.

MODERATOR

Amy Cosper

Amy Cosper

Editor in Chief of Entrepreneur Magazine
Entrepreneur's magazine’s editor in chief will moderate the forum event, bringing her own unique perspective to the mix and delving into hot issues, opportunities and questions voiced by small-business owners when breaking new ground with their companies. Bring your questions and get in on the conversation at the Q&A portion of the event.

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Event Schedule & Location

Schedule

8:00 AM
Registration and Continental Breakfast
8:45 AM
Welcome and Introduction with
9:00 AM
Brand Building with Erika Napoletano
10:00 AM
Networking Break
10:30 AM
Panel Discussion moderated by Ray Hennessey
featuring Erika Napoletano and Sally Outlaw
11:30 AM
Q&A, Giveaway and Closing Comments
12:00 PM
Event Conclusion

Address

Hyatt Regency
9300 Bryn Mawr Avenue
Rosemont, IL
60018

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Hosted by Entrepreneur Expo