Your Experts for Advertising & PR
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Roy Williams
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Roy Williams is the founder and president of international ad agency Wizard of Ads. He also teaches creative thinking, strategic planning and human persuasion courses attended by executives from many of the world's largest advertising agencies, professors from leading universities, broadcasters, journalists and small-business CEOs from around the world. In addition, Williams has authored numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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Pattie Simone
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Pattie Simone is president of Write-Communications, a consultancy delivering solutions on strategy, positioning, branding, sales and marketing through training, mentoring and writing. She is also the founder of WomenCentric, a sassy women's speaking group devoted to empowering executives and entrepreneurs through workshops, seminars and keynotes. Simone has been a featured radio and TV expert, appearing on FOX5 and ABC TV, and has published bylines in various print and online venues.
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Paige Arnof-Fenn
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Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies, as well as early-stage and emerging businesses. Previously, she was a key member of the IPO team at Launch Media, which was later sold to Yahoo!, and was the director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury, U.S. Mint. Arnof-Fenn also is an advisor to several early-stage companies and nonprofit organizations.
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Al Lautenslager
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Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm. Lautenslager's two most recent books, Guerrilla Marketing in 30 Days and The Ultimate Guide to Direct Marketing are available at EntrepreneurPress.com.
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Margie Fisher
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Margie Zable Fisher, president of , recently launched theprsite.com, a free PR matchmaker service that helps small businesses locate the right PR resources. She and her team have helped clients land local and national publicity placements in USA Today, The Wall Street Journal and The New York Times, as well as on Good Morning America, CNN, CNBC and many other outlets. Zable Fisher also is the editor and publisher of the weekly "PRactical PR" newsletter, which is filled with free publicity opportunities, tips and ideas that show you how to use PR to grow your business.
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Mark Siebert
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Mark Siebert has consulted hundreds of franchisors since starting in 1985, from startup operators to corporate giants. In 1999, he founded the iFranchise Group as an organization dedicated to developing long-term relationships with successful franchisors. He's an expert in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs.
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Lena West
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Lena West is the CEO and Chief Strategist of xynoMedia Technology , a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.
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 Recent Articles & Resources
Insight from Business Experts
Ten Steps to Successful Online Book Marketing
Marketing your book online is both rewarding and challenging. It’s rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the challenging part.
There is a method to marketing your book online that you'll need to follow ...
Some Quick Tips For Small Businesses In This Financial Crisis
The best advice I ever heard was when a wise person said to me the time to evaluate your business cost and cash position is not when times are tough but when times are good. Even so, most people don't do that. However, there are many things a business ...
Venture Capital: Hurt By The Credit Crisis?
Recently, there has been some discussion about whether the credit crisis is helping or hurting venture capitalists.
The argument that it is helping holds that the credit crisis has made returns from venture capital investments more favorable than returns from other types of private equity. The high returns to private equity ...
For Small Businesses, We Ride it Out
For many small businesses -- mine included -- the effects of the credit crisis playing out around us day by day, hour by hour, have not changed what we do. Many of us have felt no impact -- at least not so far.
Oh, sure, we might have started to feel ...
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