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Entrepreneur Magazine: February 2009

Cover Story
Laid Off in 2008? Start a Business in 2009
3 budding entrepreneurs share how they made the most of their recent job losses.

Features
Five Great--and Necessary--Marketing Makeovers
From logos to retail locations, these businesses upped their image from so-so to stunning.

A Historical Perspective
Some of the most innovative ideas have emerged during times of economic duress.

Special Report: Innovate In a Recession
If the downturn is hurting your entrepreneurial spirit, we have good news for you: Recessions are historically ripe with opportunity for innovation. Don't believe us? Read on.

Recruiting 2.0
How entrepreneurs are using social networking, blogging and other internet tools to hire the best employees

What You Can Learn From...
The most valuable business lessons can be found in the places you'd least expect.



Articles
Build a Website
Make Your New Site Social
It's never too early to integrate social networking into your website. In fact, the sooner, the better.

Build Your Brand
4 Metrics For Measuring Success
4 key metrics can help you determine if your brand-building is working.

College and Startups
Cash in on Your Network
Your business can be up and running before you don a cap and gown if you cash in on your network.

Doing Good
Building Up Teams--and Communities
These entrepreneurs help companies become teams, and they make it easy to give back.

Employee X
You Lost Me at Hello
You may be in the interviewer's seat, but keep in mind that you need to make a good first impression, too.

Finance for Startups
Where the Money is
Raising money in a recession is beyond difficult. Look in these places, because getting started now is a great idea.

Franchise
105 Fastest-Growing Franchises
Not all of the names may be familiar, but these franchise systems are growing and looking for franchisees.

Franchise Ink
The New (Read: Fun) Face of Coffee
Biggby Coffee founder Bob Fish believes in management by walking around. And it's working.

Going Forward
Stay Connected Abroad
Know your communications options when you travel.

New Lingo You Should Know
Business vocabulary keeps growing. Here's a primer on the latest terminology.

Tech and The City
Wall Street may be taking its lumps, but tech is flourishing in the Big Apple.

Do Marketing Counterstrikes Work?
It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.

The "Unblinging" Of Millennials
The generation is affected by current conditions, but members will stay true to their characteristics.

DNA: The Next Dotcom?
The barriers to entry are daunting, but the DNA market provides opportunities.

How To
Generate Buzz about Your Business
Sometimes buzz happens. Most times, however, you need to create it.

Lead Strong
Rethinking CEO Salaries
Pay-for-performance structures are enjoying a resurgence.

Make the Sale
Putting Ideas into Action
When learning and action are working in unison, they create the opportunity for sales success.

Money Department
Year of the Bootstrapper
Here are some tips for growing without an external cash infusion.

Guide Your Company to a Great Sale
Selling to a larger company is now the way to go. Know how to guide your company to a great sale.

Need Venture Capital? Try Europe
The VC community overseas is smaller than the U.S., but it is looking for U.S.-based companies.

Opportunites
Athlete Sees Potential in Sport Clips
A former football player never envisioned owning a men's hair salon. But now he's glad he does.

Personal Finance
Liquid Assets Keep the Credit Flowing
Entrepreneurs with asset liquidity will be able to get loans in a tough environment.

Start It Up
Dealing with a PR Disaster
Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.

3 Steps to Being Green from the Get-Go
Here are three steps entrepreneurs can take to have sustainable practices from the get-go.

Outsourcing vs. Doing It Yourself
When starting a business, it's important to know when to hold tight and when to let go.

Straight Talk
The Art of Alliances
Look for three factors before making a decision on a new ally.

Tech Department
Android Lands on T-Mobile Handheld
A partnership with Google may pay off for late-to-the-3G-game T-Mobile.

Google Shines with Chrome
The search giant debuts its own browser.

Top-Tier Laptops
Four companies have new-and-improved laptops for biz owners.

Ten
10 Ways to Run a Risky Business
Cyndee Sugra, 30, started her digital design and marketing firm, Studio 7 Media (studio7media.com), in the middle of the dotcom crash. Last year, her Los Angeles-based company hit sales of $8 million.

The Innovators
Power Rangers
They're just your average tech moguls--saving the world, one power strip at a time.

The Success Coach
Get Team-Focused
Let your employees, contractors and consultants know your success is their success.

VC Insider
VC or Angel Money?
Don't blow a financing opportunity by approaching the wrong source.

Web Department
Take Your Video Viral
Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.

Lingo for Thriving in a Web Economy
The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.

Web 2.0 Payment Apps
Whether it's payment options or collaboration that's on your mind, we've got you covered.

Wise Guy
Top 9 Lies of Venture Capitalists
Guy Kawasaki offers a look at the meanings behind what VCs say.

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