Entrepreneur: Latest from Roy H. Williams http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Mon, 13 Mar 2006 00:00:00 GMT 10 Unusual Ways to Advertise Create an ad that'll stick with your customers long after they see it. Mon, 13 Mar 2006 00:00:00 GMT http://www.entrepreneur.com/article/83812 http://www.entrepreneur.com/article/83812 Create an ad that'll stick with your customers long after they see it. Creating Memorable Business Signs Make your business signs stand out with these proven attention-grabbing tips. Sun, 01 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/82734 http://www.entrepreneur.com/article/82734 Make your business signs stand out with these proven attention-grabbing tips. The Future of Ad Writing The latest advertising trend is here. Is your ad campaign up-to-date? Mon, 12 Dec 2005 00:00:00 GMT http://www.entrepreneur.com/article/81824 http://www.entrepreneur.com/article/81824 The latest advertising trend is here. Is your ad campaign up-to-date? The Word on the Street Make customers your good-will ambassadors. Get them to spread the word with these five buzz-building tips. Tue, 15 Nov 2005 00:00:00 GMT http://www.entrepreneur.com/article/81060 http://www.entrepreneur.com/article/81060 Make customers your good-will ambassadors. Get them to spread the word with these five buzz-building tips. Choosing the Right Advertisement For Your Business Create an ad that does your business justice with this advice from our advertising expert. Mon, 14 Nov 2005 00:00:00 GMT http://www.entrepreneur.com/article/81046 http://www.entrepreneur.com/article/81046 Create an ad that does your business justice with this advice from our advertising expert. The Best Advertising Money Can Buy If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations. Mon, 10 Oct 2005 00:00:00 GMT http://www.entrepreneur.com/article/80232 http://www.entrepreneur.com/article/80232 If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations. Marketing Judo Is your biz dominated by a single, major brand? Use their image against them by creating a counter-brand. Here's how. Thu, 06 Oct 2005 00:00:00 GMT http://www.entrepreneur.com/article/80154 http://www.entrepreneur.com/article/80154 Is your biz dominated by a single, major brand? Use their image against them by creating a counter-brand. Here's how. Does Your Local Business Need a Website? If you want to attract customers, the answer's a no-brainer. Mon, 19 Sep 2005 00:00:00 GMT http://www.entrepreneur.com/article/80012 http://www.entrepreneur.com/article/80012 If you want to attract customers, the answer's a no-brainer. 4 Keys to Direct Response Marketing Increase the effectiveness of your advertising message by directly relating to your customers. Mon, 15 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/79448 http://www.entrepreneur.com/article/79448 Increase the effectiveness of your advertising message by directly relating to your customers. Truth in Advertising Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth. Fri, 12 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/79280 http://www.entrepreneur.com/article/79280 Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth. How to Reach the Rich Put your product into the hands of the wealthy with these five surefire ways to get your company noticed. Mon, 01 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/78978 http://www.entrepreneur.com/article/78978 Put your product into the hands of the wealthy with these five surefire ways to get your company noticed. 5 Tips for Reaching the Rich Put your product into the hands of the wealthy with these surefire ways to get your company noticed. Mon, 11 Jul 2005 00:00:00 GMT http://www.entrepreneur.com/article/78602 http://www.entrepreneur.com/article/78602 Put your product into the hands of the wealthy with these surefire ways to get your company noticed. Customer-Seeking Ad Copy Target your ideal customer with carefully crafted ad copy. These four ad-writing tips will help you take aim. Thu, 23 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/78466 http://www.entrepreneur.com/article/78466 Target your ideal customer with carefully crafted ad copy. These four ad-writing tips will help you take aim. The No. 1 Rule in Advertising Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth. Mon, 13 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/78202 http://www.entrepreneur.com/article/78202 Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth. Making Your Advertising Message Stand Out In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience? Sun, 01 May 2005 00:00:00 GMT http://www.entrepreneur.com/article/77682 http://www.entrepreneur.com/article/77682 In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience? Target Your Market With Appropriate Ad Copy Follow these four steps to craft copy that's guaranteed to reach your ideal customer. Mon, 11 Apr 2005 00:00:00 GMT http://www.entrepreneur.com/article/76978 http://www.entrepreneur.com/article/76978 Follow these four steps to craft copy that's guaranteed to reach your ideal customer. The Benefits of Counter-Branding When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand. Mon, 14 Mar 2005 00:00:00 GMT http://www.entrepreneur.com/article/76476 http://www.entrepreneur.com/article/76476 When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand. How to Write Ads That Build Brands Keep these five tips in mind when developing a campaign to cement your brand image. Mon, 07 Feb 2005 00:00:00 GMT http://www.entrepreneur.com/article/75922 http://www.entrepreneur.com/article/75922 Keep these five tips in mind when developing a campaign to cement your brand image. Hiring a Superstar Ad Writer It's not who you'd expect! These tips will show you where to look and what to ask before you hire the perfect pitch person. Tue, 11 Jan 2005 00:00:00 GMT http://www.entrepreneur.com/article/75372 http://www.entrepreneur.com/article/75372 It's not who you'd expect! These tips will show you where to look and what to ask before you hire the perfect pitch person. How to Hire a Great Ad Writer Tips for finding the perfect pitch person for your business Mon, 10 Jan 2005 00:00:00 GMT http://www.entrepreneur.com/article/75326 http://www.entrepreneur.com/article/75326 Tips for finding the perfect pitch person for your business Secrets to Writing Better Ads 5 easy ways to capture the attention of your prospects Mon, 20 Dec 2004 00:00:00 GMT http://www.entrepreneur.com/article/75144 http://www.entrepreneur.com/article/75144 5 easy ways to capture the attention of your prospects Top Advertising Blunders Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes. Wed, 17 Nov 2004 00:00:00 GMT http://www.entrepreneur.com/article/73960 http://www.entrepreneur.com/article/73960 Spending all your money on ads but getting no results? Perhaps you're making one of these 12 huge mistakes. Wow Customers With Your Ads Try these tips for writing copy sure to draw a crowd. Mon, 08 Nov 2004 00:00:00 GMT http://www.entrepreneur.com/article/73462 http://www.entrepreneur.com/article/73462 Try these tips for writing copy sure to draw a crowd. Targeting the Next Generation Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business. Mon, 11 Oct 2004 00:00:00 GMT http://www.entrepreneur.com/article/72886 http://www.entrepreneur.com/article/72886 Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business. Radio Ads: How Long Should They Be? Everything you need to consider when choosing between 15-, 30- and 60-second spots Mon, 13 Sep 2004 00:00:00 GMT http://www.entrepreneur.com/article/72584 http://www.entrepreneur.com/article/72584 Everything you need to consider when choosing between 15-, 30- and 60-second spots When Will My Ads Start Working? It depends on a variety of factors. Here's how to create the most efficient campaign possible. Mon, 09 Aug 2004 00:00:00 GMT http://www.entrepreneur.com/article/72126 http://www.entrepreneur.com/article/72126 It depends on a variety of factors. Here's how to create the most efficient campaign possible. Secrets to Better Branding How customers respond to your brand can make or break your business. Mon, 12 Jul 2004 00:00:00 GMT http://www.entrepreneur.com/article/71772 http://www.entrepreneur.com/article/71772 How customers respond to your brand can make or break your business. Be Your Brand Let branding work for you by tapping into the truth behind your business. Mon, 14 Jun 2004 00:00:00 GMT http://www.entrepreneur.com/article/71134 http://www.entrepreneur.com/article/71134 Let branding work for you by tapping into the truth behind your business. Building a Successful Advertising Plan Before you can advertise effectively, you need to answer these important questions. Mon, 10 May 2004 00:00:00 GMT http://www.entrepreneur.com/article/70644 http://www.entrepreneur.com/article/70644 Before you can advertise effectively, you need to answer these important questions. Get Your Message Out--On a Shoestring 4 easy ways to create a successful advertising plan without spending a bundle Mon, 12 Apr 2004 00:00:00 GMT http://www.entrepreneur.com/article/70344 http://www.entrepreneur.com/article/70344 4 easy ways to create a successful advertising plan without spending a bundle