Entrepreneur: Latest from Barbara Findlay Schenck http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Sun, 09 Jun 2013 09:00:00 GMT Would You Date Your Brand? Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last? Sun, 09 Jun 2013 09:00:00 GMT http://www.entrepreneur.com/article/226901 http://www.entrepreneur.com/article/226901 Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last? 9 Tips to Power Up Your Social Media Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality. Tue, 04 Jun 2013 10:00:00 GMT http://www.entrepreneur.com/article/226891 http://www.entrepreneur.com/article/226891 Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality. How to Use Customer Recommendations to Grow Your Business Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements. Thu, 09 May 2013 09:00:00 GMT http://www.entrepreneur.com/article/226579 http://www.entrepreneur.com/article/226579 Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements. How to Make Your Website More Mobile-Friendly Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why. Mon, 06 May 2013 08:00:00 GMT http://www.entrepreneur.com/article/226575 http://www.entrepreneur.com/article/226575 Does your website look as good on a mobile device as it does on a TV? If not, digital design expert Janine Warner tells what changes you need to make and why. Marketing Strategies for the Future Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions. Thu, 14 Mar 2013 10:30:00 GMT http://www.entrepreneur.com/article/225999 http://www.entrepreneur.com/article/225999 Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions. Lessons in Traditional PR...From a 14-Year-Old Philanthropist How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time. Thu, 21 Feb 2013 13:00:12 GMT http://www.entrepreneur.com/article/228918 http://www.entrepreneur.com/article/228918 How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time. Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time. Tue, 12 Feb 2013 11:00:00 GMT http://www.entrepreneur.com/article/225725 http://www.entrepreneur.com/article/225725 How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time. Co-Marketing: Twice as Nice or Double the Trouble? From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't. Wed, 16 Jan 2013 12:00:00 GMT http://www.entrepreneur.com/article/225501 http://www.entrepreneur.com/article/225501 From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't. How to Get Paid to Blog Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs. Thu, 04 Oct 2012 05:00:00 GMT http://www.entrepreneur.com/article/224560 http://www.entrepreneur.com/article/224560 Tsh Oxenreider earns a full-time income from six blogs that she's turned into an empire. Learn her tips for breaking through in a universe of over 180 million blogs. In a PR Crisis, There's No Room for 'No Comment' When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements. Thu, 21 Jun 2012 10:00:00 GMT http://www.entrepreneur.com/article/223718 http://www.entrepreneur.com/article/223718 When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements. Go Guerrilla: A DIY Guide to Product Launches Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list. Tue, 24 Apr 2012 09:00:00 GMT http://www.entrepreneur.com/article/223336 http://www.entrepreneur.com/article/223336 Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list. How Checklists Can Save Lives -- and Your Business Tips to use five-step procedures as a management tool to improve your business. Fri, 12 Aug 2011 00:01:00 GMT http://www.entrepreneur.com/article/220112 http://www.entrepreneur.com/article/220112 Tips to use five-step procedures as a management tool to improve your business. Break Through the Online Noise With 'Likes' How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps. Tue, 19 Jul 2011 00:51:00 GMT http://www.entrepreneur.com/article/219964 http://www.entrepreneur.com/article/219964 How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps. Freemium: Is the Price Right for Your Company? The try-before-you-buy business model can work -- if you can monetize your offerings. Mon, 07 Feb 2011 00:02:00 GMT http://www.entrepreneur.com/article/218107 http://www.entrepreneur.com/article/218107 The try-before-you-buy business model can work -- if you can monetize your offerings. When and How to Fire Your Customers Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse. Wed, 19 Jan 2011 00:02:00 GMT http://www.entrepreneur.com/article/217926 http://www.entrepreneur.com/article/217926 Sooner or later, most businesses will have to reshape their clientele. Here are some tips for doing it with finesse. Register, Protect and Defend How to stake and protect your claim when it comes to intellectual property. Mon, 03 Jan 2011 00:01:00 GMT http://www.entrepreneur.com/article/217800 http://www.entrepreneur.com/article/217800 How to stake and protect your claim when it comes to intellectual property. When it Comes to Business Crises, A.D.A.P.T. or Else Follow this five-step action plan when circumstances force a change to your usual routine. Wed, 27 Oct 2010 11:20:00 GMT http://www.entrepreneur.com/article/217471 http://www.entrepreneur.com/article/217471 Follow this five-step action plan when circumstances force a change to your usual routine. The Downside of Price Reductions There are better ways to close sales without bleeding your bottom line. Mon, 30 Aug 2010 00:00:00 GMT http://www.entrepreneur.com/article/217263 http://www.entrepreneur.com/article/217263 There are better ways to close sales without bleeding your bottom line. Unleash Your Inner Guerrilla Marketer Social media is the ultimate energy vs. money marketing tool--put it to work for your business. Fri, 09 Jul 2010 00:00:00 GMT http://www.entrepreneur.com/article/207372 http://www.entrepreneur.com/article/207372 Social media is the ultimate energy vs. money marketing tool--put it to work for your business. Free--Yes, Free!--Marketing Resources Give your campaigns a boost with these no-cost tools. Mon, 22 Mar 2010 00:00:00 GMT http://www.entrepreneur.com/article/205650 http://www.entrepreneur.com/article/205650 Give your campaigns a boost with these no-cost tools. Pique Interests With a Sample Sampling isn't just for ice cream shops--put the technique to work for your business. Tue, 09 Mar 2010 00:00:00 GMT http://www.entrepreneur.com/article/205400 http://www.entrepreneur.com/article/205400 Sampling isn't just for ice cream shops--put the technique to work for your business. Let Customers Go Without Ruining Your Reputation A graceful parting with difficult clients requires finesse, but it can be done. Tue, 09 Feb 2010 00:00:00 GMT http://www.entrepreneur.com/article/204926 http://www.entrepreneur.com/article/204926 A graceful parting with difficult clients requires finesse, but it can be done. Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. Mon, 01 Feb 2010 00:00:00 GMT http://www.entrepreneur.com/article/204860 http://www.entrepreneur.com/article/204860 Get customers out of a holding pattern with a top-notch campaign. Is Your Introduction Ready? Learn how to sell yourself to prospects in 6 simple steps. Mon, 11 Jan 2010 00:00:00 GMT http://www.entrepreneur.com/article/204566 http://www.entrepreneur.com/article/204566 Learn how to sell yourself to prospects in 6 simple steps. Deliver on Price, Quality and Speed Successful businesses deliver on all 3 fronts to win and keep customers. Thu, 17 Dec 2009 00:00:00 GMT http://www.entrepreneur.com/article/204416 http://www.entrepreneur.com/article/204416 Successful businesses deliver on all 3 fronts to win and keep customers. Follow the Money To increase sales, learn what customers want to buy. Tue, 15 Dec 2009 00:00:00 GMT http://www.entrepreneur.com/article/204382 http://www.entrepreneur.com/article/204382 To increase sales, learn what customers want to buy. Tag Yourself Help your business become 'it' with a great tagline. Thu, 12 Nov 2009 00:00:00 GMT http://www.entrepreneur.com/article/204022 http://www.entrepreneur.com/article/204022 Help your business become 'it' with a great tagline.