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    <title><![CDATA[Entrepreneur: Latest from Brad Sugars]]></title> 
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      <title><![CDATA[Finding the Right Mentor to Help Grow Your Business]]></title> 
      <description><![CDATA[A look at how advisors can help you more than any business book ever could.]]></description> 
      <pubDate>Fri, 11 May 2012 09:00:00 PDT</pubDate> 
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        <item> 
      <title><![CDATA[Startup Basics: How to Master the Fundamentals]]></title> 
      <description><![CDATA[Stick to these four proven principles to keep your business growing -- and successful.]]></description> 
      <pubDate>Fri, 06 Apr 2012 07:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223288</guid> 
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    </item> 
        <item> 
      <title><![CDATA[Getting More Profit for Your Business]]></title> 
      <description><![CDATA[Profit should be at the top of any business owner's mind. Here are three tips for making sure yours keeps growing.]]></description> 
      <pubDate>Fri, 30 Mar 2012 08:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223235</guid> 
      <link>http://www.entrepreneur.com/article/223235</link> 
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        <item> 
      <title><![CDATA[How Many Jobs Can Your Startup Create This Year?]]></title> 
      <description><![CDATA[Never discount the value you and your company can have on your community or the world -- even if you start up in your garage, your bedroom or the trunk of your car.]]></description> 
      <pubDate>Wed, 11 Jan 2012 04:02:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/222568</guid> 
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        <item> 
      <title><![CDATA[How to Compete -- and Win -- When Rivals Cut Prices]]></title> 
      <description><![CDATA[Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.]]></description> 
      <pubDate>Thu, 22 Dec 2011 07:24:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/222519</guid> 
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        <item> 
      <title><![CDATA[Planning for Next Year? Get a Fix on These Numbers First]]></title> 
      <description><![CDATA[Figure out the metrics that drive your business and you'll zoom ahead of the competition.]]></description> 
      <pubDate>Tue, 15 Nov 2011 08:03:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220742</guid> 
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        <item> 
      <title><![CDATA[How to Get Customers to Help Build Your Brand]]></title> 
      <description><![CDATA[Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.]]></description> 
      <pubDate>Thu, 27 Oct 2011 05:04:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220622</guid> 
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        <item> 
      <title><![CDATA[How Scripts Can Help You Increase Sales]]></title> 
      <description><![CDATA[A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.]]></description> 
      <pubDate>Thu, 08 Sep 2011 03:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220279</guid> 
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        <item> 
      <title><![CDATA[Why Tracking Marketing Metrics Can Pay Off]]></title> 
      <description><![CDATA[Use these tips to help generate a better response from your marketing and improve your return on investment.]]></description> 
      <pubDate>Tue, 02 Aug 2011 00:02:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220098</guid> 
      <link>http://www.entrepreneur.com/article/220098</link> 
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        <item> 
      <title><![CDATA[What to Consider Before Teaming Up With a Partner]]></title> 
      <description><![CDATA[Thinking about going into business with someone? Be sure to weigh these pros and cons first.]]></description> 
      <pubDate>Wed, 20 Jul 2011 01:40:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220028</guid> 
      <link>http://www.entrepreneur.com/article/220028</link> 
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        <item> 
      <title><![CDATA[Seven Ways to Make Your Customers Love You]]></title> 
      <description><![CDATA[With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.]]></description> 
      <pubDate>Tue, 31 May 2011 00:13:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219712</guid> 
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      <title><![CDATA[Four Simple Ways to Find Customers]]></title> 
      <description><![CDATA[For new business owners, finding customers is job No. 1. Here's how to get the job done.]]></description> 
      <pubDate>Thu, 05 May 2011 00:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219582</guid> 
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        <item> 
      <title><![CDATA[Five Ways to Keep Cash Flow Pumping]]></title> 
      <description><![CDATA[For new business owners, getting cash flowing into the business should be priority No. 1. Here are ideas for getting started.]]></description> 
      <pubDate>Thu, 14 Apr 2011 01:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219489</guid> 
      <link>http://www.entrepreneur.com/article/219489</link> 
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        <item> 
      <title><![CDATA[How to Get Money to Make Money]]></title> 
      <description><![CDATA[Launching a business can be next to impossible without cash to work with. Here are four funding options fit for a startup.]]></description> 
      <pubDate>Wed, 16 Feb 2011 10:06:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/218161</guid> 
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      <title><![CDATA[Four Trends Startups Need to Know Now]]></title> 
      <description><![CDATA[How to embrace the global, financial and social changes affecting your business this year.]]></description> 
      <pubDate>Wed, 19 Jan 2011 00:10:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217938</guid> 
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        <item> 
      <title><![CDATA[Four Steps to Make Ads More Effective]]></title> 
      <description><![CDATA[How to test and measure marketing results to save time and money.]]></description> 
      <pubDate>Tue, 28 Dec 2010 00:04:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217794</guid> 
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        <item> 
      <title><![CDATA[How to Test Your Business Idea]]></title> 
      <description><![CDATA[Four ways to prove there's a market for your product.]]></description> 
      <pubDate>Mon, 22 Nov 2010 00:09:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217563</guid> 
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        <item> 
      <title><![CDATA[Are You Ready to Launch?]]></title> 
      <description><![CDATA[Three key questions to ask yourself before you start your own business]]></description> 
      <pubDate>Wed, 20 Oct 2010 00:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217431</guid> 
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        <item> 
      <title><![CDATA[How Your Startup Can Make Money Now]]></title> 
      <description><![CDATA[These 5 tips will help you generate cash flow while you build a foundation for the future.]]></description> 
      <pubDate>Tue, 13 Jul 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/207384</guid> 
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        <item> 
      <title><![CDATA[Proven Strategies for Multiplying Profits]]></title> 
      <description><![CDATA[Focusing on the '5 ways' can create a huge boost to your bottom line.]]></description> 
      <pubDate>Tue, 01 Jun 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/206856</guid> 
      <link>http://www.entrepreneur.com/article/206856</link> 
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        <item> 
      <title><![CDATA[Plan for Repeat Business]]></title> 
      <description><![CDATA[A loyal customer base is key to building a successful startup.]]></description> 
      <pubDate>Tue, 04 May 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/206410</guid> 
      <link>http://www.entrepreneur.com/article/206410</link> 
    </item> 
        <item> 
      <title><![CDATA[What Are Your Guiding Principles?]]></title> 
      <description><![CDATA[A well-defined credo can guide you through rough entrepreneurial waters and steer your business to success.]]></description> 
      <pubDate>Fri, 02 Apr 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/205846</guid> 
      <link>http://www.entrepreneur.com/article/205846</link> 
    </item> 
        <item> 
      <title><![CDATA[Your Entrepreneurial To-Do List]]></title> 
      <description><![CDATA[Run down this checklist before you start your own business.]]></description> 
      <pubDate>Tue, 02 Mar 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/205234</guid> 
      <link>http://www.entrepreneur.com/article/205234</link> 
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        <item> 
      <title><![CDATA[10 Tips for a Strong Start]]></title> 
      <description><![CDATA[Make sure you have a clear vision and plan--and that you stick to them.]]></description> 
      <pubDate>Fri, 12 Feb 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/204982</guid> 
      <link>http://www.entrepreneur.com/article/204982</link> 
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        <item> 
      <title><![CDATA[7 Things You Should Never Buy Retail]]></title> 
      <description><![CDATA[Use these bargain-hunting tips to stretch your startup dollar.]]></description> 
      <pubDate>Wed, 23 Dec 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/204472</guid> 
      <link>http://www.entrepreneur.com/article/204472</link> 
    </item> 
        <item> 
      <title><![CDATA[Make the Most of Your Advertising Dollars]]></title> 
      <description><![CDATA[4 tips to make the most of your money in a buyer's market]]></description> 
      <pubDate>Thu, 29 Oct 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/203868</guid> 
      <link>http://www.entrepreneur.com/article/203868</link> 
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        <item> 
      <title><![CDATA[Learn to Leverage the Radio]]></title> 
      <description><![CDATA[5 things you need to know about this effective--and underused--medium.]]></description> 
      <pubDate>Thu, 03 Sep 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/203246</guid> 
      <link>http://www.entrepreneur.com/article/203246</link> 
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        <item> 
      <title><![CDATA[5 Ways to Grow Your Profits]]></title> 
      <description><![CDATA[A simple formula to help you maximize profit margins]]></description> 
      <pubDate>Fri, 14 Aug 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/203046</guid> 
      <link>http://www.entrepreneur.com/article/203046</link> 
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        <item> 
      <title><![CDATA[10 Rules for Quick and Easy PR]]></title> 
      <description><![CDATA[Simple steps to give your business a competitive edge, on a budget.]]></description> 
      <pubDate>Fri, 26 Jun 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/202426</guid> 
      <link>http://www.entrepreneur.com/article/202426</link> 
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        <item> 
      <title><![CDATA[5 Reasons to Focus on Long-Term Gain]]></title> 
      <description><![CDATA[Ignore short-term pain and get started today.]]></description> 
      <pubDate>Mon, 13 Apr 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/201254</guid> 
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