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    <title><![CDATA[Entrepreneur: Latest from Erika Napoletano]]></title> 
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      <title><![CDATA[I Hate My Brand]]></title> 
      <description><![CDATA[Four steps to building your brand into something that's more true to you.]]></description> 
      <pubDate>Wed, 15 May 2013 09:00:00 PDT</pubDate> 
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      <title><![CDATA[Because You're Worth It!]]></title> 
      <description><![CDATA[Stop undervaluing your products and services, and look at what your pricing strategy really says about you.]]></description> 
      <pubDate>Thu, 18 Apr 2013 09:00:00 PDT</pubDate> 
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      <title><![CDATA[Cheap Tricks]]></title> 
      <description><![CDATA[Going with the lowest cost option isn't always the best choice. Here's how to make value-based decisions.]]></description> 
      <pubDate>Mon, 04 Mar 2013 07:30:00 PDT</pubDate> 
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      <title><![CDATA[Listen and Learn]]></title> 
      <description><![CDATA[A flexible response to a customer's needs plants a vineyard's new direction.]]></description> 
      <pubDate>Fri, 08 Feb 2013 09:00:00 PDT</pubDate> 
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      <title><![CDATA[Acquiring Minds]]></title> 
      <description><![CDATA[Defy convention and employ these unconventional methods for connecting with new customers.]]></description> 
      <pubDate>Thu, 20 Dec 2012 08:00:00 PDT</pubDate> 
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      <title><![CDATA[Shed Some Weight]]></title> 
      <description><![CDATA[Why you should choose peace of mind over revenue and cut ties with bad clients.]]></description> 
      <pubDate>Wed, 28 Nov 2012 08:00:00 PDT</pubDate> 
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      <title><![CDATA[Some Real Kick-Starters]]></title> 
      <description><![CDATA[Stop futzing around. Here's how to propel your business forward -- right now.]]></description> 
      <pubDate>Thu, 01 Nov 2012 04:00:00 PDT</pubDate> 
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      <title><![CDATA[Audience Participation]]></title> 
      <description><![CDATA[Ideas are worthless until they're out of your head and in front of others.]]></description> 
      <pubDate>Wed, 17 Oct 2012 04:00:00 PDT</pubDate> 
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      <title><![CDATA[Harmonious Collaborations]]></title> 
      <description><![CDATA[One entrepreneur grew his niche business by collaborating with bigger companies that didn't consider him competition.]]></description> 
      <pubDate>Wed, 22 Aug 2012 08:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223964</guid> 
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      <title><![CDATA[It's Not a Popularity Contest]]></title> 
      <description><![CDATA[Forget flavor-of-the-month social sites. Find the community that works best for your company.]]></description> 
      <pubDate>Thu, 02 Aug 2012 04:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223776</guid> 
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      <title><![CDATA[The Second Coming]]></title> 
      <description><![CDATA[Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.]]></description> 
      <pubDate>Wed, 27 Jun 2012 07:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223630</guid> 
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      <title><![CDATA[Power to the People]]></title> 
      <description><![CDATA[Why should you raise a glass to the Liquortarians? Their platform is all about teamwork.]]></description> 
      <pubDate>Fri, 25 May 2012 09:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223473</guid> 
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      <title><![CDATA[Narrowing the Focus]]></title> 
      <description><![CDATA[A business that caters to a specialized community offers lessons in narrowing the focus.]]></description> 
      <pubDate>Wed, 21 Mar 2012 06:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223108</guid> 
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      <title><![CDATA[Beyond Your Backyard]]></title> 
      <description><![CDATA[When local options fail, it's time to cast a wider net. Here are ways to expand your funding search.]]></description> 
      <pubDate>Wed, 22 Feb 2012 09:00:00 PDT</pubDate> 
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      <title><![CDATA[Generation Next]]></title> 
      <description><![CDATA[The innovators of the future are roaming the halls of your local schools. But are they getting enough encouragement? Here's how you can help.]]></description> 
      <pubDate>Fri, 10 Feb 2012 06:42:00 PDT</pubDate> 
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      <title><![CDATA[Putting Down Roots]]></title> 
      <description><![CDATA[Three tips to build a business that has staying power and remains relevant through the years.]]></description> 
      <pubDate>Fri, 30 Dec 2011 08:02:00 PDT</pubDate> 
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      <title><![CDATA[The Art of Marketing]]></title> 
      <description><![CDATA[What is your company doing that takes you outside the comfort zone?]]></description> 
      <pubDate>Fri, 16 Dec 2011 10:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220775</guid> 
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      <title><![CDATA[The C-words]]></title> 
      <description><![CDATA[Through core values that include a focus on collaboration, a company can make money without selling a thing.]]></description> 
      <pubDate>Tue, 25 Oct 2011 08:00:00 PDT</pubDate> 
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      <title><![CDATA[Virtual People, Real Dollars]]></title> 
      <description><![CDATA[A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.]]></description> 
      <pubDate>Mon, 26 Sep 2011 16:25:00 PDT</pubDate> 
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      <title><![CDATA[Big Think, Small Movement]]></title> 
      <description><![CDATA[Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.]]></description> 
      <pubDate>Mon, 12 Sep 2011 01:06:00 PDT</pubDate> 
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      <title><![CDATA[Visible Words, Invisible People]]></title> 
      <description><![CDATA[Four reminders that entrepreneurs have a responsibility to own their words in the digital age.]]></description> 
      <pubDate>Tue, 26 Jul 2011 14:41:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219994</guid> 
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        <item> 
      <title><![CDATA[Responsibility: It's What's For Breakfast]]></title> 
      <description><![CDATA[Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.]]></description> 
      <pubDate>Tue, 21 Jun 2011 16:10:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219822</guid> 
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      <title><![CDATA[Confidence vs. Arrogance]]></title> 
      <description><![CDATA[When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.]]></description> 
      <pubDate>Tue, 24 May 2011 15:55:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219613</guid> 
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