Entrepreneur: Latest from Ann Handley http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 02 Sep 2014 14:00:00 GMT 4 Ways to Get Influencers to Spread Your Brand's Message Think of it as a way to connect with your audience's audience. Tue, 02 Sep 2014 14:00:00 GMT http://www.entrepreneur.com/article/236329 http://www.entrepreneur.com/article/236329 5 Distasteful Marketing Ploys to Avoid We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette. Wed, 23 Jul 2014 16:00:00 GMT http://www.entrepreneur.com/article/235389 http://www.entrepreneur.com/article/235389 8 Ways to Build a More Welcoming Homepage As the threshold to your business, your homepage should invite people in. Mon, 30 Jun 2014 11:30:00 GMT http://www.entrepreneur.com/article/234919 http://www.entrepreneur.com/article/234919 3 Ways to Master the Hashtag #amIdoingthisright? Fri, 23 May 2014 16:00:00 GMT http://www.entrepreneur.com/article/233153 http://www.entrepreneur.com/article/233153 13 Business Productivity Apps for the Real-World Entrepreneur Streamline your mobile marketing strategy with these easy-to-use tools. Thu, 22 May 2014 16:00:00 GMT http://www.entrepreneur.com/article/233976 http://www.entrepreneur.com/article/233976 How to Build a Killer Facebook Page for Your Retail Company In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right. Tue, 08 Apr 2014 16:00:00 GMT http://www.entrepreneur.com/article/231381 http://www.entrepreneur.com/article/231381 There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right A compelling brand story gives your audience a way to connect with you. Thu, 03 Apr 2014 16:30:00 GMT http://www.entrepreneur.com/article/232069 http://www.entrepreneur.com/article/232069 4 Ways to Use Humor as a Marketing Tool Follow these tips and you'll be laughing all the way to the bank. Sat, 08 Feb 2014 17:00:00 GMT http://www.entrepreneur.com/article/229698 http://www.entrepreneur.com/article/229698 4 Steps to Establishing Your Business on Review Sites If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites. Tue, 14 Jan 2014 17:00:00 GMT http://www.entrepreneur.com/article/230223 http://www.entrepreneur.com/article/230223 How to Balance Your Personal and Professional Presence Online Four tips for successfully blending the personal with the professional on social networks. Mon, 09 Dec 2013 15:00:00 GMT http://www.entrepreneur.com/article/229376 http://www.entrepreneur.com/article/229376 Marketing Trend for 2014: Smaller Messaging Has a Big Impact Increasingly, brands are marketing themselves via short-form social media. Tue, 19 Nov 2013 11:00:00 GMT http://www.entrepreneur.com/article/229806 http://www.entrepreneur.com/article/229806 6 Reasons Why Vine and Instagram Videos Are Great for Your Business Short-form social videos can turn your cinematic dreams into marketing gold. Tue, 29 Oct 2013 17:00:00 GMT http://www.entrepreneur.com/article/228263 http://www.entrepreneur.com/article/228263 8 Ways to Screw Up Your Marketing You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders. Wed, 09 Oct 2013 16:00:00 GMT http://www.entrepreneur.com/article/227962 http://www.entrepreneur.com/article/227962 Stop Chasing Sales and Get Your Web Content Right Help your customers -- and your sales -- by producing meaningful, honest content. Wed, 04 Sep 2013 16:00:00 GMT http://www.entrepreneur.com/article/227379 http://www.entrepreneur.com/article/227379 Build a Better Understanding of Customers, Get a Competitive Advantage Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor. Wed, 07 Aug 2013 16:00:00 GMT http://www.entrepreneur.com/article/227100 http://www.entrepreneur.com/article/227100 Answers to Your Important Content Marketing Questions Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in. Thu, 27 Jun 2013 10:00:00 GMT http://www.entrepreneur.com/article/226758 http://www.entrepreneur.com/article/226758 What You Wanted to Know About Marketing But Forgot to Ask You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here. Thu, 23 May 2013 09:00:00 GMT http://www.entrepreneur.com/article/226351 http://www.entrepreneur.com/article/226351 How to Think Like Your Customer Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. Wed, 01 May 2013 09:00:00 GMT http://www.entrepreneur.com/article/226124 http://www.entrepreneur.com/article/226124 3 Content Marketing Lessons From Big Brands Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. Wed, 03 Apr 2013 09:00:00 GMT http://www.entrepreneur.com/article/225814 http://www.entrepreneur.com/article/225814 How to Fix 3 Common Online Marketing Mistakes Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them. Thu, 28 Feb 2013 09:00:00 GMT http://www.entrepreneur.com/article/225471 http://www.entrepreneur.com/article/225471 Simple Steps to Effective Marketing These strategies can demystify your product and help your customers see the light. Fri, 25 Jan 2013 09:00:00 GMT http://www.entrepreneur.com/article/225228 http://www.entrepreneur.com/article/225228 Everything You Ever Wanted to Know About Infographics We answer all your burning questions about infographics and give you seven resources for creating your own. Thu, 10 Jan 2013 08:00:00 GMT http://www.entrepreneur.com/article/225003 http://www.entrepreneur.com/article/225003 The Secrets of Viral Videos There is no surefire formula to get your video to go viral. But here are a few tips to get people watching. Mon, 12 Nov 2012 12:00:00 GMT http://www.entrepreneur.com/article/224716 http://www.entrepreneur.com/article/224716 How to Create an E-Mail Marketing Campaign That People Will Notice Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted. Tue, 02 Oct 2012 02:00:00 GMT http://www.entrepreneur.com/article/224443 http://www.entrepreneur.com/article/224443 How Photos Can Make or Break Your Marketing Campaign Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix. Wed, 19 Sep 2012 04:00:00 GMT http://www.entrepreneur.com/article/224229 http://www.entrepreneur.com/article/224229 8 Ways to Make Your Business Cards Stand Out We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable. Wed, 29 Aug 2012 04:00:00 GMT http://www.entrepreneur.com/article/224000 http://www.entrepreneur.com/article/224000 How to Find and Win Over Comparison Shoppers Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base. Tue, 26 Jun 2012 07:30:00 GMT http://www.entrepreneur.com/article/223794 http://www.entrepreneur.com/article/223794 Forget the Phone Book. How to Generate Leads for Local Businesses These tips will get your local business the online attention it deserves. Tue, 12 Jun 2012 07:13:00 GMT http://www.entrepreneur.com/article/223643 http://www.entrepreneur.com/article/223643 The Imagination: A Sustainable Resource for Online Lead Generation Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole. Thu, 10 May 2012 17:22:00 GMT http://www.entrepreneur.com/article/223439 http://www.entrepreneur.com/article/223439 Six Ideas for Finding New Sales Leads Don't overlook these unexpected online opportunities for prospects. Mon, 09 Apr 2012 08:00:00 GMT http://www.entrepreneur.com/article/223129 http://www.entrepreneur.com/article/223129