Entrepreneur: Latest from Jim Joseph http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 17 Sep 2014 19:30:00 GMT Your Brand's Positioning Should Rest on the 1 Thing You Do Best Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding. Wed, 17 Sep 2014 19:30:00 GMT http://www.entrepreneur.com/article/237184 http://www.entrepreneur.com/article/237184 What Joan Rivers' Long, Successful Career Teaches Us With the recent passing of the funny entertainer, here is the lesson we can all apply to our lives. Wed, 10 Sep 2014 18:30:00 GMT http://www.entrepreneur.com/article/237241 http://www.entrepreneur.com/article/237241 Define Your Brand With Focus and Flexibility If you want customers to engage with your business, you need to clearly illustrate what it is all about. Wed, 03 Sep 2014 15:30:00 GMT http://www.entrepreneur.com/article/237025 http://www.entrepreneur.com/article/237025 Demographics Alone Are Not Enough to Position a Brand Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base. Wed, 27 Aug 2014 16:30:00 GMT http://www.entrepreneur.com/article/236785 http://www.entrepreneur.com/article/236785 The Better You Know Your Customer, the Better You Can Position Your Brand Collect as much information as you can on your target market so you can create a rich statement and experience. Wed, 20 Aug 2014 16:30:00 GMT http://www.entrepreneur.com/article/236628 http://www.entrepreneur.com/article/236628 This Old-School Tool Can Help You Create a Positioning Statement There are many variations of this format kicking around, but this is one of the simplest approaches. Wed, 13 Aug 2014 17:30:00 GMT http://www.entrepreneur.com/article/236424 http://www.entrepreneur.com/article/236424 Taglines Are the First Step to Emotionally-Engaged Customers Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand. Wed, 06 Aug 2014 15:30:00 GMT http://www.entrepreneur.com/article/236172 http://www.entrepreneur.com/article/236172 The Goal of Personal Branding: Becoming a Benchmark in Your Line of Work Set the standard for your line of work Wed, 30 Jul 2014 13:30:00 GMT http://www.entrepreneur.com/article/235979 http://www.entrepreneur.com/article/235979 Every Little Thing You Do Adds Up to Your Personal Brand Are you the total package? Work to create the best version of you. Wed, 23 Jul 2014 15:30:00 GMT http://www.entrepreneur.com/article/235823 http://www.entrepreneur.com/article/235823 Your Personal Brand Lives at Night, Too Here are four questions to think about as you consider how your social life affects your work persona. Wed, 16 Jul 2014 18:00:00 GMT http://www.entrepreneur.com/article/235643 http://www.entrepreneur.com/article/235643 Your Daily Interactions Make or Break Your Brand Yes, manners manner, especially as you establish yourself as a professional. Wed, 09 Jul 2014 14:30:00 GMT http://www.entrepreneur.com/article/235443 http://www.entrepreneur.com/article/235443 The Founders' 5 Timeless Lessons for Entrepreneurs We live in a nation that celebrates small business and encourages people to create an idea and make it their own. Fri, 04 Jul 2014 14:00:00 GMT http://www.entrepreneur.com/article/235264 http://www.entrepreneur.com/article/235264 Build Your Personal Brand on Social Media, Moment by Moment Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate. Wed, 25 Jun 2014 15:30:00 GMT http://www.entrepreneur.com/article/235073 http://www.entrepreneur.com/article/235073 Use Your Personal Brand to Score Big at Job Interviews You'll need a well-organized resume, professional clothing and good answers to land that new gig. Wed, 18 Jun 2014 15:30:00 GMT http://www.entrepreneur.com/article/234846 http://www.entrepreneur.com/article/234846 Even Your Stomach Contributes to Your Personal Brand What you eat and drink when out with clients reflects back on you, so be deliberate in your choices. Wed, 11 Jun 2014 18:30:00 GMT http://www.entrepreneur.com/article/234624 http://www.entrepreneur.com/article/234624 Your Personal Brand Extends to the Environment You Create Think your brand stops at your appearance? It's also reflected in your office, home and car. Tue, 03 Jun 2014 17:30:00 GMT http://www.entrepreneur.com/article/234444 http://www.entrepreneur.com/article/234444 Your Tone of Voice Can Boost or Bruise Your Personal Brand You should always watch your words, but also be mindful of how you say your words. Wed, 28 May 2014 15:30:00 GMT http://www.entrepreneur.com/article/234229 http://www.entrepreneur.com/article/234229 The First Step to a Great Personal Brand? A Distinct Look. Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming. Wed, 21 May 2014 14:00:00 GMT http://www.entrepreneur.com/article/234043 http://www.entrepreneur.com/article/234043 For the Best Content Marketing, Be the Master of Your Craft If you think of yourself as an authority in your field, you will more easier create content that your customers actually want. Wed, 14 May 2014 15:00:00 GMT http://www.entrepreneur.com/article/233766 http://www.entrepreneur.com/article/233766 In Content Marketing, Your Brand Needs to Take the Back Seat To create effective content, brand promotion must take a back seat to the customer's interests. Wed, 07 May 2014 15:30:00 GMT http://www.entrepreneur.com/article/233621 http://www.entrepreneur.com/article/233621 How to Create Content That's Meant to Be Shared Effective content marketing spurs your customers to spread your message to their networks. Thu, 01 May 2014 19:00:00 GMT http://www.entrepreneur.com/article/233525 http://www.entrepreneur.com/article/233525 The 3 C's of Content Marketing If you really want to connect with customers, keep these three principles in mind as you shape your campaign. Wed, 23 Apr 2014 16:00:00 GMT http://www.entrepreneur.com/article/233262 http://www.entrepreneur.com/article/233262 Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center. With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd. Wed, 16 Apr 2014 12:30:00 GMT http://www.entrepreneur.com/article/233080 http://www.entrepreneur.com/article/233080 Let Your Brand Lead Your Content Marketing Efforts When the content you create comes from where your skills naturally lie, customers are more likely to embrace it. Wed, 09 Apr 2014 15:00:00 GMT http://www.entrepreneur.com/article/232857 http://www.entrepreneur.com/article/232857 What Gives Entrepreneurs a Content Marketing Edge? Business owners should follow big brands' leads and fashion content that speaks to customers. Wed, 02 Apr 2014 14:30:00 GMT http://www.entrepreneur.com/article/232667 http://www.entrepreneur.com/article/232667 Follow Chipotle's Lead and Create a Content Marketing Calendar The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it. Wed, 26 Mar 2014 16:00:00 GMT http://www.entrepreneur.com/article/232514 http://www.entrepreneur.com/article/232514 Good Content Marketing Starts With Knowing Your Customers Small businesses should get to know their clientele when crafting their strategy. Wed, 19 Mar 2014 16:30:00 GMT http://www.entrepreneur.com/article/232294 http://www.entrepreneur.com/article/232294 Content Marketing Isn't Just for the Big Brands Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way. Tue, 11 Mar 2014 17:00:00 GMT http://www.entrepreneur.com/article/232077 http://www.entrepreneur.com/article/232077 Becoming the 'Benchmark' Brand Everyone Covets You call the shots, you mark the pathway and you lead by example. You are the benchmark brand. Mon, 17 Feb 2014 17:30:00 GMT http://www.entrepreneur.com/article/231505 http://www.entrepreneur.com/article/231505 CVS' Lesson: Let Your Brand Be Your Guide The pharmacy's decision to pull tobacco products offers an example to follow. Tue, 11 Feb 2014 17:30:00 GMT http://www.entrepreneur.com/article/231338 http://www.entrepreneur.com/article/231338