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    <title><![CDATA[Entrepreneur: Latest from Tim Berry]]></title> 
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        <item> 
      <title><![CDATA[When the Product Is the Marketing, and Vice Versa]]></title> 
      <description><![CDATA[Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.]]></description> 
      <pubDate>Tue, 01 May 2012 10:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223447</guid> 
      <link>http://www.entrepreneur.com/article/223447</link> 
    </item> 
        <item> 
      <title><![CDATA[The Business Model for Disruption]]></title> 
      <description><![CDATA[For groundbreaking companies like Twitter and Pinterest, business plans take a backseat to growing traffic. Thanks to the excitement over the expected Facebook IPO, it's starting to feel like the dot-com boom all over again.]]></description> 
      <pubDate>Tue, 03 Apr 2012 11:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/223264</guid> 
      <link>http://www.entrepreneur.com/article/223264</link> 
    </item> 
        <item> 
      <title><![CDATA[10 Business Plan Words Every Manager Needs to Know By Heart]]></title> 
      <description><![CDATA[If you're starting or running a business, you'll need to know this list of essential business planning words.]]></description> 
      <pubDate>Mon, 30 Jan 2012 05:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/222704</guid> 
      <link>http://www.entrepreneur.com/article/222704</link> 
    </item> 
        <item> 
      <title><![CDATA[The Top 10 Business Plan Mistakes]]></title> 
      <description><![CDATA[If you're thinking about writing a business plan, consider this list of common mistakes people make and expert advice for steering clear of them.]]></description> 
      <pubDate>Thu, 05 Jan 2012 06:05:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/222547</guid> 
      <link>http://www.entrepreneur.com/article/222547</link> 
    </item> 
        <item> 
      <title><![CDATA[To Make Business Planning Less Daunting, Let's Call It Something Else]]></title> 
      <description><![CDATA[We need new vocabulary for business planning. Just don't call it a 'business plan.']]></description> 
      <pubDate>Mon, 05 Dec 2011 11:07:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/222369</guid> 
      <link>http://www.entrepreneur.com/article/222369</link> 
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        <item> 
      <title><![CDATA[Three Financial Guesstimates Every Business Plan Needs]]></title> 
      <description><![CDATA[Not a numbers person? Our columnist explains the fundamentals of financial projections that should go into your business plan.]]></description> 
      <pubDate>Fri, 04 Nov 2011 05:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220653</guid> 
      <link>http://www.entrepreneur.com/article/220653</link> 
    </item> 
        <item> 
      <title><![CDATA[Three Questions to Answer Before You Write a Business Plan]]></title> 
      <description><![CDATA[Before you can map out a business plan, you have to make some basic decisions about the direction that you want your company to take.]]></description> 
      <pubDate>Mon, 17 Oct 2011 10:04:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220531</guid> 
      <link>http://www.entrepreneur.com/article/220531</link> 
    </item> 
        <item> 
      <title><![CDATA[How to Estimate Startup Costs]]></title> 
      <description><![CDATA[Get an idea of how much money you'll need by creating three quick lists and making a few educated guesses.]]></description> 
      <pubDate>Tue, 20 Sep 2011 02:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220342</guid> 
      <link>http://www.entrepreneur.com/article/220342</link> 
    </item> 
        <item> 
      <title><![CDATA[Five Steps to Create a Marketing Plan]]></title> 
      <description><![CDATA[How business owners can put together a detailed marketing guide for business growth.]]></description> 
      <pubDate>Thu, 11 Aug 2011 00:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/220148</guid> 
      <link>http://www.entrepreneur.com/article/220148</link> 
    </item> 
        <item> 
      <title><![CDATA[Five Critical Questions Your Business Plan Should Answer]]></title> 
      <description><![CDATA[Answering these questions periodically can help keep long-term goals in mind while you adjust your immediate steps and actions.]]></description> 
      <pubDate>Tue, 12 Jul 2011 00:03:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219969</guid> 
      <link>http://www.entrepreneur.com/article/219969</link> 
    </item> 
        <item> 
      <title><![CDATA[How Do I Price My Product? (Video)]]></title> 
      <description><![CDATA[Tim Berry, president of Palo Alto Software Inc., on how a first-time business owner should price a product.]]></description> 
      <pubDate>Tue, 07 Jun 2011 00:24:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/video/217940</guid> 
      <link>http://www.entrepreneur.com/video/217940</link> 
    </item> 
        <item> 
      <title><![CDATA[Seven Cringe-Worthy Business-Plan Mistakes]]></title> 
      <description><![CDATA[Follow these tips to dodge some of the most common planning pitfalls.]]></description> 
      <pubDate>Wed, 01 Jun 2011 00:03:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219720</guid> 
      <link>http://www.entrepreneur.com/article/219720</link> 
    </item> 
        <item> 
      <title><![CDATA[A Better Business Plan Can Lead to New Customers]]></title> 
      <description><![CDATA[These four steps can help get you on your way to enhancing and expanding your client base.]]></description> 
      <pubDate>Mon, 25 Apr 2011 00:02:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219529</guid> 
      <link>http://www.entrepreneur.com/article/219529</link> 
    </item> 
        <item> 
      <title><![CDATA[How Business Planning Leads to Better Management]]></title> 
      <description><![CDATA[Here are three steps to help get you planning better, and putting those plans in motion.]]></description> 
      <pubDate>Tue, 05 Apr 2011 00:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219424</guid> 
      <link>http://www.entrepreneur.com/article/219424</link> 
    </item> 
        <item> 
      <title><![CDATA[Better Management: A Business Planning Test]]></title> 
      <description><![CDATA[Having a simple plan for internal management can be key to business success. Do you have one?]]></description> 
      <pubDate>Tue, 01 Mar 2011 07:53:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/219234</guid> 
      <link>http://www.entrepreneur.com/article/219234</link> 
    </item> 
        <item> 
      <title><![CDATA[Let Your 'Story' Frame Your Business Plan]]></title> 
      <description><![CDATA[Don't think of it as a formal document but as a collection of your stories, combined with concrete goals.]]></description> 
      <pubDate>Fri, 11 Feb 2011 00:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/218144</guid> 
      <link>http://www.entrepreneur.com/article/218144</link> 
    </item> 
        <item> 
      <title><![CDATA[How Can I Bootstrap My New Business? (Video)]]></title> 
      <description><![CDATA[Tim Berry, president of Palo Alto Software Inc., offers tips for people looking to bootstrap their own business.]]></description> 
      <pubDate>Tue, 18 Jan 2011 16:42:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/video/217947</guid> 
      <link>http://www.entrepreneur.com/video/217947</link> 
    </item> 
        <item> 
      <title><![CDATA[How Can I Hire Someone to Help Write My Business Plan? (Video)]]></title> 
      <description><![CDATA[Tim Berry, president of Palo Alto Software Inc., responds to a reader seeking advice on finding a low-cost writer to help with a business plan.]]></description> 
      <pubDate>Tue, 18 Jan 2011 11:40:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/video/217939</guid> 
      <link>http://www.entrepreneur.com/video/217939</link> 
    </item> 
        <item> 
      <title><![CDATA[The Two Worst Pitching Mistakes]]></title> 
      <description><![CDATA[Understanding the medium and the context is key to making a compelling pitch.]]></description> 
      <pubDate>Wed, 20 Oct 2010 00:01:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217432</guid> 
      <link>http://www.entrepreneur.com/article/217432</link> 
    </item> 
        <item> 
      <title><![CDATA[Business Planning for the 'Lean Startup']]></title> 
      <description><![CDATA[This next-generation strategy calls for planning--and revising--as you go.]]></description> 
      <pubDate>Wed, 22 Sep 2010 11:54:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217343</guid> 
      <link>http://www.entrepreneur.com/article/217343</link> 
    </item> 
        <item> 
      <title><![CDATA[5 Easy Ways to Kick-start Your Business Planning]]></title> 
      <description><![CDATA[Don't know where to start with your plan? Here are some tips to get you going--today.]]></description> 
      <pubDate>Thu, 26 Aug 2010 09:21:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/217257</guid> 
      <link>http://www.entrepreneur.com/article/217257</link> 
    </item> 
        <item> 
      <title><![CDATA[In Business Planning, Form Follows Function]]></title> 
      <description><![CDATA[Your plan should be functional and be a tool for managing your business growth.]]></description> 
      <pubDate>Thu, 15 Jul 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/207406</guid> 
      <link>http://www.entrepreneur.com/article/207406</link> 
    </item> 
        <item> 
      <title><![CDATA[Business Plans for Bootstrappers]]></title> 
      <description><![CDATA[Whether seeking investors or not, every business needs a plan.]]></description> 
      <pubDate>Tue, 15 Jun 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/207018</guid> 
      <link>http://www.entrepreneur.com/article/207018</link> 
    </item> 
        <item> 
      <title><![CDATA[Is Your Business Plan On Track?]]></title> 
      <description><![CDATA[Tips to help track and tweak your business plan beyond the startup phase]]></description> 
      <pubDate>Mon, 19 Apr 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/206216</guid> 
      <link>http://www.entrepreneur.com/article/206216</link> 
    </item> 
        <item> 
      <title><![CDATA[Five Harmful Myths About Business Plans]]></title> 
      <description><![CDATA[Believing these lies could be hazardous to your business.]]></description> 
      <pubDate>Fri, 19 Mar 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/205642</guid> 
      <link>http://www.entrepreneur.com/article/205642</link> 
    </item> 
        <item> 
      <title><![CDATA[10 Ways to Validate a Sales Forecast]]></title> 
      <description><![CDATA[Even without data, there are other ways to test your projections.]]></description> 
      <pubDate>Wed, 03 Feb 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/204878</guid> 
      <link>http://www.entrepreneur.com/article/204878</link> 
    </item> 
        <item> 
      <title><![CDATA[A Good Year for Business Planning]]></title> 
      <description><![CDATA[3 reasons businesses will benefit from better planning in 2010.]]></description> 
      <pubDate>Wed, 06 Jan 2010 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/204532</guid> 
      <link>http://www.entrepreneur.com/article/204532</link> 
    </item> 
        <item> 
      <title><![CDATA[My Planning's Off. What Now?]]></title> 
      <description><![CDATA[Here are 3 steps to take when your business plan doesn't match the actual.]]></description> 
      <pubDate>Fri, 16 Oct 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/203724</guid> 
      <link>http://www.entrepreneur.com/article/203724</link> 
    </item> 
        <item> 
      <title><![CDATA[Business Planning for the Rest of Us]]></title> 
      <description><![CDATA[Having a plan is about managing your company, not explaining it.]]></description> 
      <pubDate>Tue, 22 Sep 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/203454</guid> 
      <link>http://www.entrepreneur.com/article/203454</link> 
    </item> 
        <item> 
      <title><![CDATA[Testing Your Values, Living Your Brand]]></title> 
      <description><![CDATA[Build your business plan around core values and never forget what those values are.]]></description> 
      <pubDate>Tue, 21 Apr 2009 00:00:00 PDT</pubDate> 
      <guid>http://www.entrepreneur.com/article/201344</guid> 
      <link>http://www.entrepreneur.com/article/201344</link> 
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