Entrepreneur: Latest from Scott Levy http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 08 Apr 2014 20:00:00 GMT Putting Together Your Social Media Team When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely. Tue, 08 Apr 2014 20:00:00 GMT http://www.entrepreneur.com/article/232181 http://www.entrepreneur.com/article/232181 When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely. Use These Twitter Guidelines to Avoid a PR Nightmare Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns. Tue, 01 Apr 2014 20:00:00 GMT http://www.entrepreneur.com/article/232179 http://www.entrepreneur.com/article/232179 Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns. Most Essential Social Media Tools Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use. Tue, 25 Mar 2014 11:00:00 GMT http://www.entrepreneur.com/article/232180 http://www.entrepreneur.com/article/232180 Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use. 3 Ways to Use Your Twitter Data to Beat the Competition Find out which three information sources you need to evaluate in order to track and improve your social media efforts. Tue, 18 Mar 2014 18:00:00 GMT http://www.entrepreneur.com/article/232178 http://www.entrepreneur.com/article/232178 Find out which three information sources you need to evaluate in order to track and improve your social media efforts. How to Tell if Your Social Media Efforts Are Paying Off Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch. Fri, 14 Mar 2014 15:00:00 GMT http://www.entrepreneur.com/article/232177 http://www.entrepreneur.com/article/232177 Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch. 11 Advanced Pinterest Tips and Tricks If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies. Tue, 04 Mar 2014 16:00:00 GMT http://www.entrepreneur.com/article/230892 http://www.entrepreneur.com/article/230892 If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies. 10 Advanced Facebook Tips and Tricks If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies. Thu, 27 Feb 2014 17:00:00 GMT http://www.entrepreneur.com/article/230893 http://www.entrepreneur.com/article/230893 If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies. 9 Advanced Twitter Tips and Tricks If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies. Tue, 18 Feb 2014 20:30:00 GMT http://www.entrepreneur.com/article/230891 http://www.entrepreneur.com/article/230891 If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies. Brand Visibility: Techniques and Tactics Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen. Tue, 11 Feb 2014 21:00:00 GMT http://www.entrepreneur.com/article/230890 http://www.entrepreneur.com/article/230890 Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen. Retweeting Content to Build Your Brand on Twitter Find out how to use existing content to build your following and grow your brand. Tue, 04 Feb 2014 21:30:00 GMT http://www.entrepreneur.com/article/230889 http://www.entrepreneur.com/article/230889 Find out how to use existing content to build your following and grow your brand. Smart Twitter Guidelines to Follow If you're new to Twitter, these guidelines can help you 'think before you tweet.' Tue, 21 Jan 2014 13:00:00 GMT http://www.entrepreneur.com/article/230415 http://www.entrepreneur.com/article/230415 If you're new to Twitter, these guidelines can help you 'think before you tweet.' How Transparency Can Help You Succeed on Twitter Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following. Tue, 14 Jan 2014 13:00:00 GMT http://www.entrepreneur.com/article/230414 http://www.entrepreneur.com/article/230414 Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following. How to Attract the Right Kind of Twitter Audience First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience. Tue, 07 Jan 2014 13:00:00 GMT http://www.entrepreneur.com/article/230413 http://www.entrepreneur.com/article/230413 First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience. Get Started Building Your Brand on Twitter Answer these four questions about your company in order to determine just how you want to brand yourself. Mon, 30 Dec 2013 12:00:00 GMT http://www.entrepreneur.com/article/230412 http://www.entrepreneur.com/article/230412 Answer these four questions about your company in order to determine just how you want to brand yourself. Why Stellar Customer Service Is Key to Building Your Online Brand If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media. Mon, 23 Dec 2013 13:00:00 GMT http://www.entrepreneur.com/article/230023 http://www.entrepreneur.com/article/230023 If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media. How to Make the Most of Your Brand's Social Media Content Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends. Tue, 17 Dec 2013 13:00:00 GMT http://www.entrepreneur.com/article/230022 http://www.entrepreneur.com/article/230022 Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends. Why Building a Personal Brand Isn't for Everyone Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach. Tue, 10 Dec 2013 13:00:00 GMT http://www.entrepreneur.com/article/230021 http://www.entrepreneur.com/article/230021 Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach. How to Choose the Best Social Media Platform for Your Business Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide. Mon, 02 Dec 2013 13:00:00 GMT http://www.entrepreneur.com/article/230020 http://www.entrepreneur.com/article/230020 Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide. What Brands Can Learn About Social-Media Authenticity From Kobe Bryant Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter. Mon, 15 Apr 2013 11:45:00 GMT http://www.entrepreneur.com/article/226404 http://www.entrepreneur.com/article/226404 Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter. 4 Things You Need to be Doing on Social Media -- Now Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook. Wed, 27 Mar 2013 07:00:00 GMT http://www.entrepreneur.com/article/226214 http://www.entrepreneur.com/article/226214 Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook. Early Test: Facebook's Graph Search a Dud for Marketers The three main problems with Facebook's new search tool. Thu, 24 Jan 2013 08:00:00 GMT http://www.entrepreneur.com/blog/225574 http://www.entrepreneur.com/blog/225574 The three main problems with Facebook's new search tool. What to Do When Customers Get Mean on Social Media How dealing with angry customers can be an opportunity to show the world how your company cares about customer service. Wed, 28 Nov 2012 11:00:00 GMT http://www.entrepreneur.com/blog/225094 http://www.entrepreneur.com/blog/225094 How dealing with angry customers can be an opportunity to show the world how your company cares about customer service. How to Optimize Your Site for Search Without Actually Doing SEO The key to search ranking success is creating high-quality content that people want to share. Wed, 07 Nov 2012 07:00:00 GMT http://www.entrepreneur.com/blog/224885 http://www.entrepreneur.com/blog/224885 The key to search ranking success is creating high-quality content that people want to share. 5 Tips for Talking About Politics on Social Media With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media. Mon, 22 Oct 2012 08:00:00 GMT http://www.entrepreneur.com/blog/224721 http://www.entrepreneur.com/blog/224721 With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media. 5 Tips for Using Social Media as a Customer Service Tool Why you should embrace negative comments online and how to do it right. Wed, 10 Oct 2012 08:00:00 GMT http://www.entrepreneur.com/blog/224614 http://www.entrepreneur.com/blog/224614 Why you should embrace negative comments online and how to do it right. 5 Scary Mistakes to Avoid on Facebook Don't make these no-nos when trying to build your fan base on the giant social network. Mon, 24 Sep 2012 08:00:00 GMT http://www.entrepreneur.com/article/224492 http://www.entrepreneur.com/article/224492 Don't make these no-nos when trying to build your fan base on the giant social network. Twitter's Profile Pages Redesign Offers More Branding Opportunities How to take advantage of larger images and other design changes to draw more attention to your business. Tue, 18 Sep 2012 10:50:00 GMT http://www.entrepreneur.com/blog/224462 http://www.entrepreneur.com/blog/224462 How to take advantage of larger images and other design changes to draw more attention to your business. What You Can Learn from Celebrities About Social Media When it comes to engaging with your followers, sometimes it helps to think like you're famous. Fri, 14 Sep 2012 11:58:00 GMT http://www.entrepreneur.com/blog/224430 http://www.entrepreneur.com/blog/224430 When it comes to engaging with your followers, sometimes it helps to think like you're famous.