Entrepreneur: Latest from Eric Siu http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 22 Jul 2014 18:00:00 GMT You're No Little Fish: Stand Out by Dominating Content Marketing Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail. Tue, 22 Jul 2014 18:00:00 GMT http://www.entrepreneur.com/article/235779 http://www.entrepreneur.com/article/235779 Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail. 2 Risky Pivots You Probably Haven't Heard About Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want. Tue, 15 Jul 2014 17:30:00 GMT http://www.entrepreneur.com/article/235503 http://www.entrepreneur.com/article/235503 Steve Jobs wasn't right about everything. Sometimes, you really need to listen to what people want. Hook New Customers With an Online 'Hopeful Greeting' To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials. Tue, 08 Jul 2014 17:00:00 GMT http://www.entrepreneur.com/article/235372 http://www.entrepreneur.com/article/235372 To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials. Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years. Tue, 01 Jul 2014 19:30:00 GMT http://www.entrepreneur.com/article/235251 http://www.entrepreneur.com/article/235251 Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years. 4 Ways to Evolve Your Content Marketing Strategy To be competitive in today's marketplace, you need to keep up with the trends and give people what they want. Wed, 25 Jun 2014 19:30:00 GMT http://www.entrepreneur.com/article/235110 http://www.entrepreneur.com/article/235110 To be competitive in today's marketplace, you need to keep up with the trends and give people what they want. Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Wed, 18 Jun 2014 15:00:00 GMT http://www.entrepreneur.com/article/234759 http://www.entrepreneur.com/article/234759 Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. 3 Deadly Mistakes of Infographic Creation These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors. Tue, 10 Jun 2014 19:30:00 GMT http://www.entrepreneur.com/article/234610 http://www.entrepreneur.com/article/234610 These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors. The 7 Principles of Launching a Super Successful Blog Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each. Tue, 03 Jun 2014 22:30:00 GMT http://www.entrepreneur.com/article/234264 http://www.entrepreneur.com/article/234264 Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each. 17 Content Pieces You Can Create Without Writing a Single Word If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives. Tue, 20 May 2014 17:30:00 GMT http://www.entrepreneur.com/article/233823 http://www.entrepreneur.com/article/233823 If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives. How to Attract (and Keep) Your First 100 Customers If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand. Tue, 13 May 2014 17:00:00 GMT http://www.entrepreneur.com/article/233822 http://www.entrepreneur.com/article/233822 If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread the word about your brand. 5 Tools That Put Content Marketing Analysis on Autopilot These subscription-based marketing-automation programs can track potential customers and see if they follow through. Tue, 06 May 2014 15:00:00 GMT http://www.entrepreneur.com/article/233470 http://www.entrepreneur.com/article/233470 These subscription-based marketing-automation programs can track potential customers and see if they follow through. Is Growth Hacking Right for Your Company? If you think your business can handle experimenting with initiatives for rapid growth, be sure to track everything. Tue, 29 Apr 2014 16:30:00 GMT http://www.entrepreneur.com/article/233468 http://www.entrepreneur.com/article/233468 If you think your business can handle experimenting with initiatives for rapid growth, be sure to track everything. 5 Content Pieces You Can Create in 5 Minutes Or Less Pull out these ideas when you find yourself in a time crunch but need new content. Tue, 22 Apr 2014 13:30:00 GMT http://www.entrepreneur.com/article/233120 http://www.entrepreneur.com/article/233120 Pull out these ideas when you find yourself in a time crunch but need new content. The Hidden Content Gem Marketers Aren't Utilizing While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout. Tue, 08 Apr 2014 14:30:00 GMT http://www.entrepreneur.com/article/232685 http://www.entrepreneur.com/article/232685 While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout. Want to Cut Through the Noise? Embrace the Idea of 'Big' Content. If you want to get attention, consider investing in a long-form project that will set you apart. Tue, 01 Apr 2014 15:30:00 GMT http://www.entrepreneur.com/article/232678 http://www.entrepreneur.com/article/232678 If you want to get attention, consider investing in a long-form project that will set you apart. The 5 Brilliant Strategies You Can Learn From Top Content Marketers When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy. Tue, 25 Mar 2014 11:30:00 GMT http://www.entrepreneur.com/article/232457 http://www.entrepreneur.com/article/232457 When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy. 4 Big Misconceptions About Content Marketing Creating quality content can pay off, as long as you adopt the right approach. Mon, 17 Mar 2014 13:30:00 GMT http://www.entrepreneur.com/article/232221 http://www.entrepreneur.com/article/232221 Creating quality content can pay off, as long as you adopt the right approach. 10 Signs You're Using Social Media Wrong If you fall into any of these traps, it's time to reevaluate your strategy. Tue, 04 Mar 2014 19:30:00 GMT http://www.entrepreneur.com/article/231912 http://www.entrepreneur.com/article/231912 If you fall into any of these traps, it's time to reevaluate your strategy. 6 Ideas for Epic Business Blog Posts Your readers don't want another press release. Here are some ways to get them truly engaged with your brand. Tue, 25 Feb 2014 14:30:00 GMT http://www.entrepreneur.com/article/231741 http://www.entrepreneur.com/article/231741 Your readers don't want another press release. Here are some ways to get them truly engaged with your brand. It's Time to Beef Up Your 'About' Page Here are five easy tips to improve one of your site's most visited sections. Mon, 17 Feb 2014 17:00:00 GMT http://www.entrepreneur.com/article/231546 http://www.entrepreneur.com/article/231546 Here are five easy tips to improve one of your site's most visited sections. 5 Dead-Simple SEO Hacks to Save You Time This tricks will boost your efficiency in attracting traffic to your site. Mon, 10 Feb 2014 15:30:00 GMT http://www.entrepreneur.com/article/231307 http://www.entrepreneur.com/article/231307 This tricks will boost your efficiency in attracting traffic to your site. All Content Isn't Created Equal: Tips For Making Yours Top-Notch While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential. Mon, 03 Feb 2014 15:00:00 GMT http://www.entrepreneur.com/article/231142 http://www.entrepreneur.com/article/231142 While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential. Is Your SEO Strategy Ready for Google's New Algorithm? 'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement. Mon, 20 Jan 2014 15:00:00 GMT http://www.entrepreneur.com/article/230898 http://www.entrepreneur.com/article/230898 'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement. Simplify Your SEO Program With These 5 Strategies Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind. Mon, 13 Jan 2014 15:00:00 GMT http://www.entrepreneur.com/article/230723 http://www.entrepreneur.com/article/230723 Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind. Your Blog's Secret Weapon: Old Content Some useful ideas for maximizing the value of the content that already exists on your website. Wed, 11 Dec 2013 11:00:00 GMT http://www.entrepreneur.com/article/230266 http://www.entrepreneur.com/article/230266 Some useful ideas for maximizing the value of the content that already exists on your website. 4 Ways to Supercharge Your Facebook Ads With the 'Power Editor' Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads. Wed, 04 Dec 2013 11:00:00 GMT http://www.entrepreneur.com/article/230140 http://www.entrepreneur.com/article/230140 Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads. 5 Lessons About Blogging You Can Learn From BuzzFeed Put these tips to action to generate more buzz for your own company blog. Thu, 14 Nov 2013 12:00:00 GMT http://www.entrepreneur.com/article/229917 http://www.entrepreneur.com/article/229917 Put these tips to action to generate more buzz for your own company blog. How a Content Audit Can Turn Your Site Into a Publishing Powerhouse Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions. Thu, 31 Oct 2013 11:00:00 GMT http://www.entrepreneur.com/article/229654 http://www.entrepreneur.com/article/229654 Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions. Marketing Must: Customer Data Points to Stop Ignoring -- Now Collecting these important details can help you convert leads to customers as effectively as possible. Thu, 17 Oct 2013 11:00:00 GMT http://www.entrepreneur.com/article/229412 http://www.entrepreneur.com/article/229412 Collecting these important details can help you convert leads to customers as effectively as possible. SEO Basics: Keyword Research Made Easy Follow these tips for finding the right keywords that can help your site rank higher in online search results. Wed, 25 Sep 2013 14:00:00 GMT http://www.entrepreneur.com/article/228491 http://www.entrepreneur.com/article/228491 Follow these tips for finding the right keywords that can help your site rank higher in online search results.