Entrepreneur: Latest from Melanie Spring http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 17 Jun 2014 19:00:00 GMT 5 Secrets to Creating an Impactful Brand When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Tue, 17 Jun 2014 19:00:00 GMT http://www.entrepreneur.com/article/234857 http://www.entrepreneur.com/article/234857 When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Staying Resilient Through the Ups and Downs To make it in the startup game, you better be strong and willing to persevere through the hard times. Sat, 24 May 2014 17:00:00 GMT http://www.entrepreneur.com/article/234139 http://www.entrepreneur.com/article/234139 To make it in the startup game, you better be strong and willing to persevere through the hard times. Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important. Understanding your role can shape how your business grows and evolves. Thu, 15 May 2014 15:30:00 GMT http://www.entrepreneur.com/article/233919 http://www.entrepreneur.com/article/233919 Understanding your role can shape how your business grows and evolves. What Happens to Your Business If You Die? What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss. Mon, 24 Mar 2014 16:00:00 GMT http://www.entrepreneur.com/article/232422 http://www.entrepreneur.com/article/232422 What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss. How a Tax Return Helped This Entrepreneur Land a Successful Brand After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer. Thu, 13 Mar 2014 10:00:00 GMT http://www.entrepreneur.com/article/232157 http://www.entrepreneur.com/article/232157 After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer. Building a Brand of Love Amidst a Harsh Reality A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity. Thu, 06 Mar 2014 11:00:00 GMT http://www.entrepreneur.com/article/231989 http://www.entrepreneur.com/article/231989 A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity. How 'Raising the Roof' Heightened This Restaurant's Brand The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence. Thu, 27 Feb 2014 11:00:00 GMT http://www.entrepreneur.com/article/231830 http://www.entrepreneur.com/article/231830 The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence. How to Stay Respected Through Your Next Meltdown While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back. Mon, 24 Feb 2014 15:30:00 GMT http://www.entrepreneur.com/article/231706 http://www.entrepreneur.com/article/231706 While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back. How a Rebrand Helped Spice Up This Cal-Mex Chain By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them. Thu, 20 Feb 2014 11:00:00 GMT http://www.entrepreneur.com/article/231636 http://www.entrepreneur.com/article/231636 By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them. How This Company Is Looking to Rebrand a Whole City Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program. Thu, 13 Feb 2014 11:00:00 GMT http://www.entrepreneur.com/article/231470 http://www.entrepreneur.com/article/231470 Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program. Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers. Thu, 06 Feb 2014 11:00:00 GMT http://www.entrepreneur.com/article/231279 http://www.entrepreneur.com/article/231279 By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers. How the Timbuk2 Brand Went From Basement to Famous To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand. Thu, 30 Jan 2014 11:00:00 GMT http://www.entrepreneur.com/article/231079 http://www.entrepreneur.com/article/231079 To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand. How Building a Community Helped Launch an International Brand When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it. Thu, 23 Jan 2014 11:00:00 GMT http://www.entrepreneur.com/article/230840 http://www.entrepreneur.com/article/230840 When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it. How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big. Thu, 16 Jan 2014 11:00:00 GMT http://www.entrepreneur.com/article/230821 http://www.entrepreneur.com/article/230821 Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big. How Two Ski Bums Successfully Branded the Online-Outdoor Industry Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful. Thu, 09 Jan 2014 11:00:00 GMT http://www.entrepreneur.com/article/230710 http://www.entrepreneur.com/article/230710 Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful. Leave It to the Dogs to Build an International Brand The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market. Thu, 02 Jan 2014 11:00:00 GMT http://www.entrepreneur.com/article/230593 http://www.entrepreneur.com/article/230593 The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market. Want a Brand That Lives? Put Some Heart Into It For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it. Thu, 19 Dec 2013 11:00:00 GMT http://www.entrepreneur.com/article/230473 http://www.entrepreneur.com/article/230473 For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it. How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out. Thu, 12 Dec 2013 11:00:00 GMT http://www.entrepreneur.com/article/230349 http://www.entrepreneur.com/article/230349 The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out. How to Set Your Brand Up For Success With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that. Thu, 05 Dec 2013 15:30:00 GMT http://www.entrepreneur.com/article/230242 http://www.entrepreneur.com/article/230242 With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that. What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three. Wed, 27 Nov 2013 11:00:00 GMT http://www.entrepreneur.com/article/230127 http://www.entrepreneur.com/article/230127 Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three. How to Design Your Way into Customers' Hearts Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience. Thu, 21 Nov 2013 11:00:00 GMT http://www.entrepreneur.com/article/230026 http://www.entrepreneur.com/article/230026 Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience. Why Happy Employees Are Your Key to Successful Branding You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding. Thu, 14 Nov 2013 11:00:00 GMT http://www.entrepreneur.com/article/229924 http://www.entrepreneur.com/article/229924 You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding. Chobani's Secret to Making Customers Feel Like Family Branding your business starts from the inside out. Here are four ways to build a brand your customers will love. Thu, 07 Nov 2013 11:00:00 GMT http://www.entrepreneur.com/article/229823 http://www.entrepreneur.com/article/229823 Branding your business starts from the inside out. Here are four ways to build a brand your customers will love. Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country. Thu, 31 Oct 2013 10:00:00 GMT http://www.entrepreneur.com/article/229703 http://www.entrepreneur.com/article/229703 You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.