Entrepreneur: Latest from Jonathan Salem Baskin http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 25 Mar 2014 09:30:00 GMT How Steve Jobs Blew Up the Rules of Branding By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand. Tue, 25 Mar 2014 09:30:00 GMT http://www.entrepreneur.com/article/232291 http://www.entrepreneur.com/article/232291 By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.