Entrepreneur: Latest from Jennifer Connelly http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 10 Oct 2014 15:30:00 GMT 'Brand Equity' Is an Intangible That's Worth Real Money The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation. Fri, 10 Oct 2014 15:30:00 GMT http://www.entrepreneur.com/article/237818 http://www.entrepreneur.com/article/237818 You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites The language professional peers understand is often confounding to the audience waiting to listen to your story. Wed, 27 Aug 2014 14:30:00 GMT http://www.entrepreneur.com/article/236824 http://www.entrepreneur.com/article/236824 For the Brand to Thrive, the Leader Must Be the Brand In today’s hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever. Fri, 18 Jul 2014 14:00:00 GMT http://www.entrepreneur.com/article/235673 http://www.entrepreneur.com/article/235673 PR is the Star of Our Integrated Communications Universe Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business. Tue, 10 Jun 2014 11:00:00 GMT http://www.entrepreneur.com/article/234514 http://www.entrepreneur.com/article/234514 Brilliant or Burned: Why Managing Your Reputation is Crucial to Success Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public. Wed, 07 May 2014 13:30:00 GMT http://www.entrepreneur.com/article/233667 http://www.entrepreneur.com/article/233667