Entrepreneur: Latest from Kim T. Gordon http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 19 Jan 2011 00:02:00 GMT How to Start a Cause-Marketing Campaign Four ways to give back to the community, while boosting business. Wed, 19 Jan 2011 00:02:00 GMT http://www.entrepreneur.com/article/217935 http://www.entrepreneur.com/article/217935 Four ways to give back to the community, while boosting business. Four Marketing Tips from Your Dog Why Fido is starring in more ads and what it means for your business. Thu, 18 Nov 2010 00:00:00 GMT http://www.entrepreneur.com/article/217552 http://www.entrepreneur.com/article/217552 Why Fido is starring in more ads and what it means for your business. Seven Ways to Energize Sales When revenue hits a rut, consider these tips to help you jump-start your sales. Mon, 15 Nov 2010 00:15:00 GMT http://www.entrepreneur.com/article/217536 http://www.entrepreneur.com/article/217536 When revenue hits a rut, consider these tips to help you jump-start your sales. How to Send the Right Message Make over your brand using these smart tips. Tue, 27 Jul 2010 00:00:00 GMT http://www.entrepreneur.com/article/207664 http://www.entrepreneur.com/article/207664 Make over your brand using these smart tips. Five Ways to Outshine the Competition Meet customers' needs in these critical areas to stand out from the crowd. Tue, 15 Jun 2010 00:00:00 GMT http://www.entrepreneur.com/article/207020 http://www.entrepreneur.com/article/207020 Meet customers' needs in these critical areas to stand out from the crowd. Make Live Events Part of Your Marketing Face-to-face experiences can have a big impact on your business. Tue, 01 Jun 2010 16:00:00 GMT http://www.entrepreneur.com/article/205988 http://www.entrepreneur.com/article/205988 Face-to-face experiences can have a big impact on your business. Marketers, Meet Your Future Customers Young consumers and Latinos are fueling the economic recovery. Wed, 12 May 2010 00:00:00 GMT http://www.entrepreneur.com/article/206590 http://www.entrepreneur.com/article/206590 Young consumers and Latinos are fueling the economic recovery. Customer Loyalty Brings Long-Term Sales The newest insights into loyalty programs reveal the best ways to engage customers. Fri, 12 Mar 2010 00:00:00 GMT http://www.entrepreneur.com/article/205508 http://www.entrepreneur.com/article/205508 The newest insights into loyalty programs reveal the best ways to engage customers. Marketing and Sales Must Work in Unison Follow these tips for creating promotional materials that work as hard as you do. Wed, 03 Mar 2010 00:00:00 GMT http://www.entrepreneur.com/article/205316 http://www.entrepreneur.com/article/205316 Follow these tips for creating promotional materials that work as hard as you do. The Power to Change Communities A cause marketing campaign can increase your businesses sales and drive good publicity. Mon, 22 Feb 2010 00:00:00 GMT http://www.entrepreneur.com/article/205152 http://www.entrepreneur.com/article/205152 A cause marketing campaign can increase your businesses sales and drive good publicity. Identify New Consumer Norms The recession has changed how customers shop, possibly forever. Mon, 18 Jan 2010 00:00:00 GMT http://www.entrepreneur.com/article/204694 http://www.entrepreneur.com/article/204694 The recession has changed how customers shop, possibly forever. Treat the Media Like Your Best Customers Learn what you can do to help them, and they'll return the favor. Fri, 18 Dec 2009 00:00:00 GMT http://www.entrepreneur.com/article/204418 http://www.entrepreneur.com/article/204418 Learn what you can do to help them, and they'll return the favor. Use Coupons to Lure Last-Minute Buyers Woo penny-pinching consumers and overcome slow sales with a great coupon offer. Tue, 24 Nov 2009 00:00:00 GMT http://www.entrepreneur.com/article/204174 http://www.entrepreneur.com/article/204174 Woo penny-pinching consumers and overcome slow sales with a great coupon offer. Online Advertising Made Simple Follow these essential tips for an online campaign that increases sales. Fri, 23 Oct 2009 00:00:00 GMT http://www.entrepreneur.com/article/203826 http://www.entrepreneur.com/article/203826 Follow these essential tips for an online campaign that increases sales. 3 Steps to the Right Marketing Mix How to create a marketing mix that will get your business off to a flying start. Mon, 28 Sep 2009 00:00:00 GMT http://www.entrepreneur.com/article/203556 http://www.entrepreneur.com/article/203556 How to create a marketing mix that will get your business off to a flying start. Rock-Solid Marketing for Trendy Times Instead of jumping from trend to trend follow these six steps for marketing that really works. Wed, 23 Sep 2009 00:00:00 GMT http://www.entrepreneur.com/article/203488 http://www.entrepreneur.com/article/203488 Instead of jumping from trend to trend follow these six steps for marketing that really works. New Ways to Engage Customers Make sure these 3 crucial elements are part of your marketing plan. Mon, 24 Aug 2009 00:00:00 GMT http://www.entrepreneur.com/article/203624 http://www.entrepreneur.com/article/203624 Make sure these 3 crucial elements are part of your marketing plan. Reverse Your Fortune With Sound Marketing When you know your market, your product will sell itself. Wed, 22 Jul 2009 00:00:00 GMT http://www.entrepreneur.com/article/202700 http://www.entrepreneur.com/article/202700 When you know your market, your product will sell itself. 6 Essential Tips for Ads That Get Results You don't need money to create a memorable message. Wed, 03 Jun 2009 00:00:00 GMT http://www.entrepreneur.com/article/202000 http://www.entrepreneur.com/article/202000 You don't need money to create a memorable message. Target Moms' Buying Power Learn the top 5 ways to maximize sales from this enormous market. Tue, 02 Jun 2009 00:00:00 GMT http://www.entrepreneur.com/article/201976 http://www.entrepreneur.com/article/201976 Learn the top 5 ways to maximize sales from this enormous market. 3 Tips for Successful Green Marketing If you're jumping on the green bandwagon, do it practically. Thu, 28 May 2009 00:00:00 GMT http://www.entrepreneur.com/article/201912 http://www.entrepreneur.com/article/201912 If you're jumping on the green bandwagon, do it practically. Proven Tactics for Tough Times The newest insights into online marketing that deliver customers Wed, 22 Apr 2009 00:00:00 GMT http://www.entrepreneur.com/article/201376 http://www.entrepreneur.com/article/201376 The newest insights into online marketing that deliver customers Recession Marketing All About Connections Experiential marketing helps you connect with customers on an emotional level--for less than you think. Fri, 13 Mar 2009 00:00:00 GMT http://www.entrepreneur.com/article/200728 http://www.entrepreneur.com/article/200728 Experiential marketing helps you connect with customers on an emotional level--for less than you think. How to Make Your Message Stick Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable. Wed, 11 Feb 2009 00:00:00 GMT http://www.entrepreneur.com/article/200026 http://www.entrepreneur.com/article/200026 Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable. How to Advertise Now Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising. Tue, 13 Jan 2009 00:00:00 GMT http://www.entrepreneur.com/article/199484 http://www.entrepreneur.com/article/199484 Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising. 2009: The Year of One-to-One Marketing Great letters make for strong sales. Start the new year out right by building relationships one letter at a time. Thu, 11 Dec 2008 00:00:00 GMT http://www.entrepreneur.com/article/199150 http://www.entrepreneur.com/article/199150 Great letters make for strong sales. Start the new year out right by building relationships one letter at a time. Marketing Presentations Go Virtual Fight the high cost of gas and air travel with your own webinars. Mon, 17 Nov 2008 00:00:00 GMT http://www.entrepreneur.com/article/198594 http://www.entrepreneur.com/article/198594 Fight the high cost of gas and air travel with your own webinars. Not Your Father's Marketing Campaign Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales. Mon, 17 Nov 2008 00:00:00 GMT http://www.entrepreneur.com/article/198624 http://www.entrepreneur.com/article/198624 Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales. Make Your Best Offer Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season. Wed, 15 Oct 2008 00:00:00 GMT http://www.entrepreneur.com/article/198104 http://www.entrepreneur.com/article/198104 Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season. Cause Marketing Matters to Consumers Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign. Tue, 14 Oct 2008 00:00:00 GMT http://www.entrepreneur.com/article/197820 http://www.entrepreneur.com/article/197820 Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.