Entrepreneur: Latest from Kathy J. Kobliski http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 17 Jan 2006 00:00:00 GMT Cable TV Ads If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83082 http://www.entrepreneur.com/article/83082 Classified Ads They may be old school, but classifieds still generate loads of interest from newspaper and magazine readers. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83084 http://www.entrepreneur.com/article/83084 Coupons No one can resist a coupon! Find out how to take advantage of this enticing form of advertising. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83086 http://www.entrepreneur.com/article/83086 Direct Mail Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83088 http://www.entrepreneur.com/article/83088 Direct Response TV Ads Generate immediate response from your prospects by using these "Call now!" ads to attract attention. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83090 http://www.entrepreneur.com/article/83090 Infomercials If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83092 http://www.entrepreneur.com/article/83092 Magazine Ads Got a niche product or business? Then advertising in the local section of a national magazine may be a smart move. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83094 http://www.entrepreneur.com/article/83094 Newspaper Ads The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83096 http://www.entrepreneur.com/article/83096 Online Ads Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83098 http://www.entrepreneur.com/article/83098 Outdoor Billboard Advertising Got a broad customer base? Then advertising your business on a billboard could be the key to increasing sales. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83100 http://www.entrepreneur.com/article/83100 Radio Ads Advertising in the right time slots and with the right amount of frequency are key to finding ad success on the airwaves. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83102 http://www.entrepreneur.com/article/83102 Sponsorships Do your business some good by sponsoring radio or TV programs that draw your target customers. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83104 http://www.entrepreneur.com/article/83104 Transit Ads Put your ads on the move by advertising in and on buses. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83106 http://www.entrepreneur.com/article/83106 TV Ads No matter who you're trying to reach, you'll find plenty of opportunities on network television. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83108 http://www.entrepreneur.com/article/83108 Yellow Pages Ads If you're not advertising in your local Yellow Pages, you could be missing out on a critical source of leads. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/83110 http://www.entrepreneur.com/article/83110 Online Ads Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time. Tue, 17 Jan 2006 00:00:00 GMT http://www.entrepreneur.com/article/185180 http://www.entrepreneur.com/article/185180 Radio Ad How-To Guide Your biz is ready to take to the airwaves, but how do you actually make a radio ad? Here are the basics. Tue, 14 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/78218 http://www.entrepreneur.com/article/78218 Advertising on the Go Want to keep business moving? Try placing ads on buses and in transit stations. Here's how it works. Fri, 01 Apr 2005 00:00:00 GMT http://www.entrepreneur.com/article/76972 http://www.entrepreneur.com/article/76972 How Radio Ads Are Produced You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps. Fri, 18 Mar 2005 00:00:00 GMT http://www.entrepreneur.com/article/76824 http://www.entrepreneur.com/article/76824 The Advantages of Transit Advertising Want to catch the attention of commuters? Try advertising on buses and in transit stations. Fri, 18 Mar 2005 00:00:00 GMT http://www.entrepreneur.com/article/76826 http://www.entrepreneur.com/article/76826 Creating Your Advertising Plan Even on a tight budget, you can get the results you want. Mon, 10 Dec 2001 00:00:00 GMT http://www.entrepreneur.com/article/46848 http://www.entrepreneur.com/article/46848 Reassess Your Ad Strategy With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order. Mon, 12 Nov 2001 00:00:00 GMT http://www.entrepreneur.com/article/46262 http://www.entrepreneur.com/article/46262 Advertising in Slow Times Don't react rashly to falling sales by cutting your ad budget. See what deals you can get first. Mon, 01 Oct 2001 00:00:00 GMT http://www.entrepreneur.com/article/44924 http://www.entrepreneur.com/article/44924 Finding Ad Inspiration Gain a competitive advantage by studying your competitors' advertising. Mon, 10 Sep 2001 00:00:00 GMT http://www.entrepreneur.com/article/44226 http://www.entrepreneur.com/article/44226 How Often Do I Change My Print Ad? Three questions to ask before making any adjustments Mon, 13 Aug 2001 00:00:00 GMT http://www.entrepreneur.com/article/43036 http://www.entrepreneur.com/article/43036 How to Market to College Students Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that. Sun, 01 Jul 2001 00:00:00 GMT http://www.entrepreneur.com/article/42074 http://www.entrepreneur.com/article/42074 Radio Campaigns That Get Results Calculate the frequency of your radio ads for optimum exposure. Mon, 14 May 2001 00:00:00 GMT http://www.entrepreneur.com/article/40488 http://www.entrepreneur.com/article/40488 Competing With the Big Boys Even if there's a giant in your town, your small business stands a chance. Mon, 12 Mar 2001 00:00:00 GMT http://www.entrepreneur.com/article/38592 http://www.entrepreneur.com/article/38592 Timing is Everything ...especially when it comes to buying advertising. Thu, 01 Feb 2001 00:00:00 GMT http://www.entrepreneur.com/article/37592 http://www.entrepreneur.com/article/37592 Negotiating Radio Rates Get the most for your advertising dollar. Mon, 15 Jan 2001 00:00:00 GMT http://www.entrepreneur.com/article/35978 http://www.entrepreneur.com/article/35978