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Aaron's Sales & Lease Ownership

Furniture, electronics, computer & appliance leasing & sales

Background

Founded: 1955 Franchising since: 1992
Aaron's Rents offers furnishings such as big screen televisions, couches and refrigerators for rental or purchase at its stores across the United States. R. Charles Loudermilk Sr. began the business in 1955, renting folding chairs he had purchased from an army surplus store for 10 cents a day. Today the company rents items for a few days or weeks, or sells items on 12- to 18-month terms.

Aaron's Rents began franchising in 1992. The company is publicly traded on NASDAQ.

309 E. Paces Ferry Rd.
Atlanta, Georgia 30305-2377
Phone:
(678)402-3778

Franchisee Association
Aarons Franchise Association

Franchisor is a publicly-held company with 0 employee(s); 35 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 520 20 0 1105
2008 499 11 0 1,023
2007 441 7 0 828
2006 403 6 0 763
2005 371 5 0 748

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada

Exclusive territories available.
Territory size: 8,500 households with income less than $50K within 3 miles

Special Programs
Under the companyÂ’s ACORP program, AaronÂ’s locations donate funds to local and national charities and organizations. AaronÂ’s also supports Habitat for Humanity and the Make-A-Wish Foundation.

Costs and Fees

Total investment: $233.7K-602.98K
Franchise fee: $15K-50K
Ongoing royalty fee: 6%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Third-party financing source(s): SunTrust Bank

Qualifications
Net worth requirement: $450K
Cash liquidity requirement: $300K
Business Experience:
  • General business experience

Operations
  • 90% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 6 - 6
  • Absentee ownership of franchise is allowed. (30% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 3 days
  • At franchisee's location: less than 30 days
  • At regional locations : 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • NASCAR sponsor

Rankings

Franchise 500® rank:
#52 (2009); #58 (2008); #49 (2007); #55 (2006); #52 (2005);

Ranked #1 in category in:
2006; 2005;

Fastest-Growing Franchises:
#49 (2009); #60 (2006); #64 (2005);

America's Top Global Franchises:
#46 (2009); #57 (2008); #50 (2007); #51 (2006); #47 (2005);


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