At a Glance

Products & Services: Business coaching

Number of Locations: 754

Total Investment: $68.6K - $476.9K

Founded: 1993

Began Franchising: 1997

About ActionCoach

Brad Sugars started the consulting firm Action International (now ActionCoach) in 1993 from his home in Brisbane, Australia. In ten years, the firm grew into an international franchise with offices in New Zealand, Asia, the United States, Canada, Mexico and Europe.

Franchisees work with employees and owners of small to medium-sized businesses, offering guidance to not only improve company performance but also find the right balance between work and life. Action International seeks potential franchisees who are friendly and have a solid general business background.

Franchise Units

Year U.S. Canadian International Company Owned
2013 208 26 517 3
2012 262 30 694 23
2011 345 32 669 23
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $68,570 - $476,850
Franchise Fee: $35,000 - $275,000
Ongoing Royalty Fee: $1.5K-1.8K/mo.
Term of Franchise Agreement: 7 years, renewable
Veteran Incentives: $5,000 off franchise fee
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $75,000
Franchise can be run from home. 2% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At various locations : 10 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #87 (2012), #175 (2011),
Top Homebased/Mobile: #20 (2012), #50 (2011),
America's Top Global: #74 (2012), #138 (2011),

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