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Allegra Marketing-Print-Mail

2014 Franchise 500
#375
At a Glance

Products & Services: Printing, marketing and mail services

Number of Locations: 280

Total Investment: $167.4K - $589.7K

Founded: 1976

Began Franchising: 1977

About Allegra Marketing-Print-Mail

Allegra Marketing-Print-Mail centers provide marketing consulting, graphic design, printing, mailing and sales promotion products for small and medium-sized businesses, non-profits and institutions. The Plymouth, Michigan-based company was founded in 1976 and has been franchising since 1977. The company offers a program that helps franchisees acquire existing independent printing businesses and convert them to Allegra-branded centers.

Franchise Units

Year U.S. Canadian International Company Owned
2014 254 22 0 4
2013 258 25 0 4
2012 270 26 0 1
2011 280 26 0 1
2010 305 25 0 0
Where Seeking Franchisees: Franchisor is seeking new units internationally.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $167,352 - $589,654
Franchise Fee: $17,500 - $45,000
Ongoing Royalty Fee: to 6%
Term of Franchise Agreement: 20 years, renewable
Veteran Incentives: 25% off franchise fee
Financial Requirements
Net Worth: $400,000
Liquid Cash Available: $200,000
Operations
5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week. Ongoing training available in all areas
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Direct mail & lead generation program

Franchise Ranking History

Franchise 500®: #375 (2014), #253 (2013), #298 (2012), #277 (2011), #196 (2010),
America's Top Global: #187 (2013), #154 (2010),

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