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The Alternative Board (TAB)

2012 Franchise 500
#393
At a Glance

Products & Services: Peer advisory boards & business coaching

Number of Locations: 156

Total Investment: $56.82K - 112.98K

Founded: 1990

Began Franchising: 1996

Private Owned

About The Alternative Board (TAB)

Allen E. Fishman founded The Alternative Board (TAB) in St. Louis, Missouri, in 1990. TAB is a membership organization for CEOs, presidents and business owners, who meet once a month to discuss ways of improving their businesses. Each group is made up of no more than 12 members whose businesses are not in competition with one another. Members turn to other members and their facilitator for advice on different aspects of their business, such as improving sales and performance. TAB facilitators (franchisees) typically have 10 or more years' senior level management or consulting experience. Some franchisees use TAB to complement an existing consulting practice.

Franchise Units

Year U.S. Canadian International Company Owned
2011 128 17 2 9
2010 133 18 1 11
2009 135 17 1 11
2008 151 17 1 11
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $56,821 - $112,981
Franchise Fee: $17,500 - $52,500
Ongoing Royalty Fee: Varies
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $70,000
Operations
Franchise can be run from home. 1% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 6 days initially. At franchisee's location: 4 weeks. Monthly/quarterly conference calls
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Websites

Franchise Ranking History

Franchise 500®: #393 (2012), #374 (2011), #276 (2010), #331 (2009), #203 (2008),
Low-Cost: #84 (2011), #67 (2010), #39 (2008),
Top Homebased: #81 (2010), #95 (2009), #44 (2008),
America's Top Global: #164 (2008),

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