Another Broken Egg

#378

At a Glance

Products & Services: Cafe serving breakfast, brunch & lunch

Number of Locations: 20

Total Investment: $467.5K - 1.06M

Founded: 1996

Began Franchising: 2005

About Another Broken Egg

Ron Green opened his first restuarant, The Broken Egg Cafe, in Mandeville, Louisiana, in 1996. A customer's request to "please open another Broken Egg" became the inspiration behind the name of future locations, opened first by Green and his brother and later, starting in 2005, by franchisees.

Franchise Units

Year	U.S.	Canadian	International	Company Owned
2012	18	0	0	2
2011	17	0	0	2
2010	14	0	0	2
2009	11	0	0	2

Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, South America.

Startup Costs, Ongoing Fees and Financing

Total Investment: $467,500 - $1,064,500
Franchise Fee: $50,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 15 years, renewable

Financial Requirements

Net Worth: $1,000,000
Liquid Cash Available: $300,000

Operations

20% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 35. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 6 weeks. At franchisee's location: 2 weeks.

Ongoing Support: Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation

Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,