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ASP-America's Swimming Pool Co.

2014 Franchise 500
#197
At a Glance

Products & Services: Swimming-pool maintenance, repairs, renovations

Number of Locations: 160

Total Investment: $52.8K - $89.8K

Founded: 2001

Began Franchising: 2005

About ASP-America's Swimming Pool Co.

Stewart Vernon started ASP in 2001 in Macon, Georgia, and began franchising in 2005. Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Franchise Units

Year U.S. Canadian International Company Owned
2014 159 0 0 1
2013 129 0 0 1
2012 98 0 0 1
2011 72 0 0 0
2010 51 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $52,780 - $89,840
Franchise Fee: $26,000 - $37,000
Ongoing Royalty Fee: 8-4%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 15% territory size increase
Financial Requirements
Net Worth: $50,000
Liquid Cash Available: $25,000
Operations
Franchise can be run from home. 20% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 12 days. At franchisee's location: 2 days. Regional training : quarterly.
Ongoing Support: Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Ad slicks,
Other marketing support: Website

Franchise Ranking History

Franchise 500®: #197 (2014), #228 (2013), #449 (2012), #459 (2011),
Fastest-Growing: #90 (2014), #89 (2013), #94 (2012),
Low-Cost: #37 (2014), #36 (2013), #98 (2012),
Top Home-Based: #53 (2014), #58 (2013),

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