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Baskin-Robbins

2015 Franchise 500
#43
At a Glance

Products & Services: Ice cream, frozen yogurt, frozen beverages

Number of Locations: 7,412

Total Investment: $102.9K - $388.6K

Founded: 1945

Began Franchising: 1948

About Baskin-Robbins

As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting by mixing fruit and candy into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born.

Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream, as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is part of Dunkin' Brands Inc., which also franchises Dunkin' Donuts. Dunkin' Brands Inc. is owned by a consortium of private equity companies: Bain Capital, The Carlyle Group and Thomas H. Lee Partners.

Franchise Units

Year U.S. Canadian International Company Owned
2014 2,473 94 4,838 7
2013 2,471 104 4,570 7
2012 2,425 113 4,354 1
2011 2,507 113 4,074 1
2010 2,597 120 3,610 1
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $102,850 - $388,600
Franchise Fee: $25,000
Ongoing Royalty Fee: 5.9%
Term of Franchise Agreement: Term of agreement not renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $125,000

How This Franchise Supports Franchisees

Training: Available at headquarters: Varies.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing Support: Regional advertising,

Franchise Ranking History

Franchise 500®: #43 (2015), #41 (2014), #56 (2013), #48 (2012), #35 (2011), #47 (2010),
Fastest-Growing: #80 (2014),
America's Top Global: #6 (2014), #9 (2013), #44 (2012), #33 (2011), #40 (2010),

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