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Brightway Insurance

2014 Franchise 500
#277
At a Glance

Products & Services: Property and casualty insurance

Number of Locations: 108

Total Investment: $100.2K - $181K

Founded: 2003

Began Franchising: 2007

About Brightway Insurance

In 2003, David Miller purchased the Jennings Insurance Agency-- with one office and three employees. He formed Miller Insurance Group, which would later become Brightway Insurance and begin franchising in 2007. Brightway franchises offer home, auto, life and business insurance services with the help of the company's centralized service center and accounting office.

Franchise Units

Year U.S. Canadian International Company Owned
2014 108 0 0 0
2013 105 0 0 0
2012 108 0 0 2
2011 91 0 0 2
2010 70 0 0 2
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Midwest, South, Southeast, Southwest.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $100,200 - $181,000
Franchise Fee: $30,000 - $60,000
Ongoing Royalty Fee: 15-45%
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 100% financing of franchise fee
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $75,000
Operations
3% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 3 - 5. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #277 (2014), #193 (2013),
Fastest-Growing: #66 (2013),

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