Cereality Franchising Corp.

Founded: 2001 Franchising since: 2006

Address: 9311 E. Via de Ventura Scottsdale, Arizona 85258

Phone: (480)362-4800

Franchisor is a privately-held company with 15 employee(s); 4 employee(s) in franchise department.

Franchise Units

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2007	0	0	0	0
2006	0	0	0	3

Where Seeking Franchisees
Nationwide

Exclusive territories available.
Territory size: 5-20 units over 5-10 year period

Total investment: $212,000 - $375,000
Franchise fee: $25,000
Ongoing royalty fee: 6%
Term of agreement: 15 years, renewable


Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $1,000,000
Cash liquidity requirement: $500,000
Business Experience:

• Industry experience
• General business experience
• Marketing skills
• Customer service experience & owner-operated orientation

Operations

• 100% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 12 - 20
• Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 3 weeks
• At franchisee's location: 3 days
• At franchise locations : Varies

Ongoing Support

• Grand opening
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Ad slicks

Other marketing support

• PR