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ColorTyme

2012 Franchise 500
#337
At a Glance

Products & Services: Rent-to-own electronics/furniture/appliances

Number of Locations: 191

Total Investment: $412.08K - 627K

Founded: 1979

Began Franchising: 1982

Private Owned

About ColorTyme

In the late 1970s, electronics manufacturer Curtis Mathis Co. established ColorTyme as a distributor for its line of televisions. Willie Talley purchased the company in 1981 and began franchising the concept the following year. ColorTyme stores offer a complete line of home electronics, appliances and furnishings. All products are sold "rent-to-own," with customers making weekly or monthly payments on their purchase.

ColorTyme is owned by Rent-A-Center Inc.

Franchise Units

Year U.S. Canadian International Company Owned
2011 191 0 0 0
2010 190 0 0 0
2009 203 0 0 0
2008 214 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $412,075 - $627,000
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5-10 years, renewable
Financial Requirements
Net Worth: $350,000
Liquid Cash Available: $120,000 - $160,000
Operations
85% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 2-4 weeks.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks,
Other marketing support: Direct mail, local radio and TV commercials, POS

Franchise Ranking History

Franchise 500®: #337 (2012), #353 (2011), #323 (2010), #298 (2009),

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