
#337
At a Glance
Products & Services: Rent-to-own electronics/furniture/appliances
Number of Locations: 191
Total Investment: $412.08K - 627K
Founded: 1979
Began Franchising: 1982
Private Owned
About ColorTyme
In the late 1970s, electronics manufacturer Curtis Mathis Co. established ColorTyme as a distributor for its line of televisions. Willie Talley purchased the company in 1981 and began franchising the concept the following year. ColorTyme stores offer a complete line of home electronics, appliances and furnishings. All products are sold "rent-to-own," with customers making weekly or monthly payments on their purchase.ColorTyme is owned by Rent-A-Center Inc.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 191 | 0 | 0 | 0 |
| 2010 | 190 | 0 | 0 | 0 |
| 2009 | 203 | 0 | 0 | 0 |
| 2008 | 214 | 0 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $412,075 - $627,000
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5-10 years, renewable
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5-10 years, renewable
Financial Requirements
Net Worth: $350,000
Liquid Cash Available: $120,000 - $160,000
Operations
85% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At franchisee's location: 2-4 weeks.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks,
Other marketing support: Direct mail, local radio and TV commercials, POS
Franchise Ranking History
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