
#361
At a Glance
Products & Services: Build-your-own-burger restaurant
Number of Locations: 34
Total Investment: $770K - 2.55M
Founded: 2003
Began Franchising: 2005
About The Counter
The Counter first opened in 2003 and began franchising in 2005. At each restaurant, customers receive a clipboard with a list of ingredients to choose from in order to build a customized burger. Sandwiches, sides and desserts are included on the menu as well, along with fountain drinks and a selection of beers and wines.Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2012 | 28 | 0 | 3 | 3 |
| 2009 | 21 | 0 | 2 | 2 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $770,000 - $2,549,000
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $750,000
Liquid Cash Available: $250,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 15 - 15. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At franchisee's location: 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Franchise Ranking History
Franchise 500®: #361 (2013),
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