#361
At a Glance
Products & Services: Build-your-own-burger restaurant
Number of Locations: 34
Total Investment: $770K - 2.55M
Founded: 2003
Began Franchising: 2005
About The Counter
The Counter first opened in 2003 and began franchising in 2005. At each restaurant, customers receive a clipboard with a list of ingredients to choose from in order to build a customized burger. Sandwiches, sides and desserts are included on the menu as well, along with fountain drinks and a selection of beers and wines.Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2012 | 28 | 0 | 3 | 3 |
| 2009 | 21 | 0 | 2 | 2 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $770,000 - $2,549,000
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $750,000
Liquid Cash Available: $250,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 15 - 15. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At franchisee's location: 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Franchise Ranking History
Franchise 500®: #361 (2013),
Related Stories
- How International Franchisors Are Making a Name for Themselves in the U.S.
- The Pros and Cons of Franchising Your Business
- Small Used Jewelry Business Leads to a Growing Pawn-Shop Franchise
- How 2 Businesses Stumbled Upon Franchising as the Key to Growth
- How a Coffee Franchise With Russian Roots Made it in the U.S.
Related Franchises
Franchise Search
Featured Franchises For Sale
Advertisement
Fund Your Franchise Today
Use your existing IRA or 401k funds to purchase a franchise—with no tax penalties.Click HERE to learn more.
From the Entrepreneur Bookstore
