Deck The Walls

Founded: 1979 Franchising since: 1979
Deck The Walls began in 1979 as Frame It, a chain that grew to 13 stores in the Houston area. The company, which began franchising soon after its founding, changed its name in 1983.
Deck The Wall stores, which are located in shopping malls and centers, sell art reproductions and limited editions. Each store also offers custom framing.
Deck The Walls is part of Franchise Concepts Inc., a group that also includes franchise companies Ashley Avery's Collectibles, Framing & Art Centres and The Great Frame Up.

221 First Executive Ave. St. Peters, Missouri 63376

Phone: (800)543-3325/ (636)498-8200

Franchisor is a privately-held company with 25 employee(s); 5 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	32	0	0	0
2006	68	0	0	0
2005	97	0	0	0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.

Total investment: $180.9K-245.2K Franchise fee: $30K

Ongoing royalty fee: 6% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Third-party financing source(s): Franchise Finance, CIT, Washington Mutual, PMC

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $75K
Business Experience:

• General business experience
• Customer service & people skills

Operations

• 8% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 2 - 4
• Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 2 weeks
• At franchisee's location: 1 week
• Convention & trade shows : 3-5 days

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Other marketing support

• Local marketing support, direct mail

Franchise 500® rank:
#484 (2006); #421 (2005);