Deck The Walls

At a Glance

Products & Services: Custom framing and wall decor

Number of Locations: 15

Total Investment: $111.97K - $173.9K

Founded: 1979

Began Franchising: 1979

About Deck The Walls

Deck The Walls began in 1979 as Frame It, a chain that grew to 13 stores in the Houston area. The company, which began franchising soon after its founding, changed its name in 1983.
Deck The Wall stores, which are located in shopping malls and centers, sell art reproductions and limited editions. Each store also offers custom framing.
Deck The Walls is part of Franchise Concepts Inc., a group that also includes franchise companies Ashley Avery's Collectibles, Framing & Art Centres and The Great Frame Up.

Franchise Units

Year U.S. Canadian International Company Owned
2014 15 0 0 0
2013 17 0 0 0
2012 19 0 0 0
2011 19 0 0 0
2010 23 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $111,973 - $173,940
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $5,000 off franchise fee
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $75,000
Operations
8% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week. Convention & trade shows : 3-5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Local marketing support, direct mail

Franchise Ranking History

Franchise 500®: #497 (2010),

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