Desert Moon-Fresh Mexican Grille

Founded: 1992 Franchising since: 1999
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first café at the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

612 Corporate Way, #1M Valley Cottage, New york 10989

Phone: (845)267-3300

Franchisor is a privately-held company with 6 employee(s); 1 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2005	13	0	0	3

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: Varies

Special Programs
Desert Moon Cafe was the food supplier for the Rockland County Half Marathon, which benefited D.A.R.E and P.A.L. (Police Athletic League).

Total investment: $220K-400K Franchise fee: $25K

Ongoing royalty fee: 5% Term of agreement: 15 years, not renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $350K
Cash liquidity requirement: $150K
Business Experience:

• Industry experience

Operations

• 66% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 10
• Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Training

• Available at headquarters: 4 weeks
• At franchisee's location: 2 weeks

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• Regional advertising