Desert Moon-Fresh Mexican Grille
At a Glance
Products & Services: Fresh Mexican/Southwestern food
Number of Locations: 10
Total Investment: $240K - 375.5K
Founded: 1992
Began Franchising: 1999
Private Owned
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe at the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2010 | 8 | 0 | 0 | 2 |
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Northeast.
Northeast.
Startup Costs, Ongoing Fees and Financing
Total Investment: $240,000 - $375,500
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 15 years, not renewable
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 15 years, not renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $100,000
Operations
Number of employees needed to run franchised unit: 10. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: At franchisee's location: 2 weeks. At corporate training facility : 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
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