Duraclean

At a Glance

Products & Services: Carpet and upholstery cleaning, disaster restoration, mold remediation

Number of Locations: 297

Total Investment: $33.7K - $130.7K

Founded: 1930

Began Franchising: 1945

About Duraclean

When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery.

He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising.

Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.

Franchise Units

Year U.S. Canadian International Company Owned
2014 142 2 144 9
2013 143 2 144 9
2012 152 2 144 9
2011 147 3 144 9
2010 150 3 170 8
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $33,695 - $130,665
Franchise Fee: $19,500
Ongoing Royalty Fee: 8-4%
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 10% off franchise fee; sales & marketing assistance for veterans discharged within 2 years
Financial Requirements
Liquid Cash Available: $25,000
Operations
Franchise can be run from home. 1% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (91% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line

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