At a Glance
Products & Services: Carpet and upholstery cleaning, disaster restoration, mold remediation
Number of Locations: 297
Total Investment: $33.7K - $130.7K
Began Franchising: 1945
About DuracleanWhen Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery.
He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising.
Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.
Startup Costs, Ongoing Fees and Financing
Franchise Fee: $19,500
Ongoing Royalty Fee: 8-4%
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 10% off franchise fee; sales & marketing assistance for veterans discharged within 2 years
Financial RequirementsLiquid Cash Available: $25,000
OperationsFranchise can be run from home. 1% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (91% of current franchisees are owner/operators).
|Financing Type||In-House||Third Party|