Duraclean Int'l. Inc.
At a Glance
Products & Services: Disaster restoration & cleaning, mold remediation
Number of Locations: 354
Total Investment: $30.7K - 144K
Founded: 1930
Began Franchising: 1945
Private Owned
About Duraclean Int'l. Inc.
When Marjorie Marshall got her rug back from the cleaners, the color was faded and the rug damaged. Upset by the condition of her rug and the fact that no cleaners could guarantee safe upholstery cleaning, Marshall asked her husband if he could develop a process to safely clean carpets and upholstery.He did, and in 1930 Irl Marshall Sr. opened The Home Service Co., parent of Duraclean International Inc., in Racine, Wisconsin. The company originally offered mothproofing service, but eventually switched to upholstery and carpet cleaning. In 1943, the Marshalls began franchising.
Today Duraclean has expanded its services to include drapery cleaning, ceiling cleaning, fire and water damage restoration, deodorization, fabric protection and janitorial services.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2009 | 172 | 3 | 171 | 8 |
| 2008 | 174 | 3 | 170 | 8 |
Where Seeking Franchisees: Franchisor is seeking new units internationally.
Startup Costs, Ongoing Fees and Financing
Total Investment: $30,695 - $143,995
Franchise Fee: $19,500
Ongoing Royalty Fee: 4-8%
Term of Franchise Agreement: 5 years, renewable
Franchise Fee: $19,500
Ongoing Royalty Fee: 4-8%
Term of Franchise Agreement: 5 years, renewable
Financial Requirements
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).How This Franchise Supports Franchisees
Training: Available at headquarters: 14 days. Continuing education classes, annual meeting
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations,
Marketing Support: Ad slicks,
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